When a brand has been newly released, programs are held where brand owners interact with people. These people that a brand owner invites are not normal audience or purchasers of products, they are called for expansion of the newly released brand and to build up a team which will represent the brand in front of the world and will take the brand to the top level.
Now, how should these programs be conducted? What are the necessary parts that is immensely important to be done so that the program turns out successful? Worry not, all the answers to your questions will be given by the ten tips that are listed down below for running a perfect brand ambassador program.
Table of Contents
- 1. Introducing yourself:
- 2. Make the influencers feel like home:
- 3. Elaborate on your products:
- 4. Explain details of work that the brand ambassadors will do:
- 5. Offer brand ambassadors collaborations:
- 6. Offer them discount codes:
- 7. Ask them for ideas:
- 8. Let them know their salary and rewards:
- 9. Introduce them with people behind the scenes:
- 10. End the program by making them happy:
1. Introducing yourself:
For building up a team of brand ambassadors, you must first introduce yourself and about how your journey of bringing out a brand started. We all know, the start of anything comes with a series of struggles and hardship, talk about all of it.
This will bring you closer to the people that will be listening to you, it will sow the seed of will in their hearts to work with you as they get to know how much you love your brand and show them the passion that made you create a brand that represents you.
2. Make the influencers feel like home:
Arrange a well-oriented meal for them where they enjoy while listening to what you have to say. In addition, set the first products on the table that your brand will release initially (prior to their arrival). They will be examining your products as they listen to you. It is obvious that they will wish to see your products before they start working with you to check if it suits their choices.
3. Elaborate on your products:
With full confidence speak about the products that you released. Give them details about the ingredients that you used for creating them, explain about your ideas behind it. Also, we all know when a customer purchases a product the first thing that catches their glances is the packaging of a product, explain to them your idea behind product packaging also take there advises to improve it furthermore, by doing this you will be bringing them closer to your brand.
4. Explain details of work that the brand ambassadors will do:
The main motive of holding the program of interacting with brand ambassadors is how you want them to work for you. Explain in detail how you wish them to promote your brand and also let them know if you want them to write descriptions of your product in your own and their personal blogs like on Instagram.
Or if you wish them to shoot videos for your own and their personal YouTube channels where they will be speaking about your products and demonstrate about different colour options, shade ranges, and sizes that your brand has to offer.
Inform them about holding programs in your own personal store where they will meet and greet with customers in stores and show them your products also they will be answering questions that the customers have to ask so that they can get their doubts cleared, doing this will influence customers to buy your products without any spec of doubt.
5. Offer brand ambassadors collaborations:
This part will be loved by them, allow them to create something using your brand. The idea of the product will be based totally on their own idea, and they will get the opportunity of having a product that will be known by their name.
This will increase the publicity of your brand as the brand ambassadors do own a huge number of fans following, their fans will definitely buy products that are created by them and named after them. Give them about 50% share of money that is collected because of their hard work.
6. Offer them discount codes:
This will be a treat to them. On cards mention their discount codes and the percentage of discount, place the cards on the table prior to their arrival. Also, let them know that the discount codes will get them some commission when someone uses it while checking out from your website.
7. Ask them for ideas:
While you are running, the program asks them for ideas about what more products your brand should bring out. They are the best ones to take, pieces of advice from as people, will definitely let them know what they wish for, as well as they do know the necessary requirements of people.
8. Let them know their salary and rewards:
They mainly attend the program for getting something in return, of course, anyone would as it is their profession. Giving them a monthly salary for promoting your brand is obvious but keeping them happy is definitely important. Reward them by giving them your products for free, this will keep them delighted and more motivated to keep your brand in at the top of their priority list.
9. Introduce them with people behind the scenes:
It is obvious that you are not creating products with your own hands. You definitely have a team of chemists that manufacture products according to the way you want. Introduce them to the brand ambassadors, so that they get to know your team even more.
The main goal is to make them feel like the most important and closest members of the team, this would increase their dedication towards their work for your brand.
10. End the program by making them happy:
While they leave to allow them to take the products that were kept in front of them for testing, getting gifts does delight everyone and would definitely be a good beginning for both the brand ambassadors and you before they start working for your brand.
To conclude, follow the tips listed above when you plan of holding a brand ambassador program, the tips will surely turn your program successful and by the end of the program, you will have a team of best brand ambassadors.