With the widespread use of social media as a marketing tool, many businesses have started to understand how it can be advantageous to the growth of their business. For this reason, to keep a competitive advantage, marketers have to make use of advanced social media marketing strategies. In this article, marketers who have already established their online business community will learn the next steps to do.
Before going into the strategies, it is important that the meaning of advanced social media marketing is clearly understood. This type of marketing goes beyond conventional marketing strategies and techniques. It reinforces existing strategies and encourages marketers to maximize the worldwide web by utilizing multiple business sites and profiles. Marketers who are likely to be successful with the use of advanced social media strategies are those who already have a vivid understanding of online marketing and have interacted with online consumers.
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Strategy 1: Use various forms of media content.
When promoting products or services, it is very important that consumers see something interesting and fascinating. Consumers now surf the internet to search for photos and videos of products and services. As they are cleverer and more cautious now in making transactions online, they would like to see what they are about to purchase.
Thanks to the shift in technology, the making of videos and publication of photos have been made easier. Marketers can make use of this opportunity to gain loyal customers. Aside from posting photos of the products per se, marketers may also post business events to make consumers aware of the company culture. This does not only persuade customers to purchase products from the company but also gives the HR department an opportunity to recruit potential employees.
Moreover, videos can be made to discuss concepts and processes. Videos are a better tool to demonstrate directions than articles. They are more likely to be viewed by people who may not have time to read through an article.
Strategy 2: Create contests and offer discounts.
In a world suffering from an economic crisis, who would not want to get something for free or be given a fair discount? Conducting contests and giving discounts are good strategies to excite consumers and create a buzz in the online community.
A contest may require users to share posts regarding the product or service, thus the brand becomes known to other people. Meanwhile, giving exclusive discounts is a good way to reward loyal consumers or clients and is also a reminder that the brand is something worth engaging.
Strategy 3: Incorporate Online Advertising with Offline Advertising.
Advanced marketing with social media does not only involve the usage of online media content. As much as possible, social media must be integrated with forms of offline advertising such as print, television, and radio. This widens the scope of the business and reaches those people who have not joined any social media site.
Offline advertisements should include Facebook, Twitter, and blog URLs. In this way, people will know about a company’s social media campaign efforts even without having to go online.