Instagram has over one billion monthly active users. It is one of the world’s most effective marketing tools in the world right now. If you want to promote your brand or business, Instagram is one of the most efficient and effective ways to do it. Do you want to use the power of Instagram to support your business? Keep reading to find out about our Instagram for business tips.
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Diversify Your Content
Instagram is primarily designed and used for image-based content. This content can be incredibly effective. But there is much more to Instagram than simply posting photos. When promoting your business, try to focus on the solution you provide, not just the product or service you sell. This shows potential customers the value that your business would be adding to their lives.
Instagram also allows you to tap into the creativity of video. This is another hugely effective way to market your brand.
Instagram Stories have a slideshow format. Any images or videos posted on your story disappear after 24 hours, and are not saved on your profile. Uploading Instagram Stories can help to promote your business because:
- They are usually displayed at the top of people’s timelines, meaning they’re more likely to see your Instagram Stories content
- They allow you to create and share additional content that doesn’t have to be as high quality or curated as your regular posts
- You can experiment with different types of content and messaging
Instagram IGTV is another way in which Instagram allows you to upload videos. You can share videos that are anywhere between 60 seconds and 1 hour long. IGTV is beneficial because it:
- Is another platform that allows you to share and experiment with different content;
- Can be added to your profile as a one-minute preview, meaning that is also shows in your followers’ newsfeeds.
Hashtags on Instagram help to improve your company’s discoverability and expand your reach. They are a way in which you can categorize your content, making it clear to followers and Instagram users what you’re trying to communicate. It’s also a way for users to search for content that they’re looking for, using specific hashtags.
According to one study, posts with at least one hashtag have more engagement than posts without any hashtags. Instagram allows you to add up to 30 hashtags to each post. Some research has found that posts with over 11 hashtags receive more engagement. It’s a good idea to use a mixture of general and specific hashtags. If possible, also try to create a brand or campaign-specific one for your business.
If you’re looking for inspiration, you can find the most popularly used or trending hashtags on the Instagram Explore page. However, be careful, you want to hijack trending hashtags without making it overly obvious. Try to use these hashtags amongst the ones that you would normally use.
As well as considering which hashtags to use, it’s also important to consider how you’re going to use them in your captions. Consider where to place the hashtags – at the end of your caption, in the comments, or built into the caption
Create a Brand Theme and Color Palette
Always remember that your Instagram page is a marketing tool for your business or brand. For that reason, it should always compliment – and align with – your brand. Try to create a distinct style on your Instagram page that aligns with your existing image. Try to make your page feel like a cohesive whole.
Use consistent fonts, tones, and images or video styles. Use a color palette that reflects your brand’s values or attitude. Your feed should be exciting and engaging, but while representing and reflecting your business.
Encourage User-Generated Content
Whenever you can, try to encourage user-generated content. This means that your followers create content that is relevant to your brand, that you could add to and showcase on your feed.
Research has shown that Millennials and other generations generally trust user-generated content more than other types of media. It feels more authentic, genuine, and trustworthy. You must include this type of content in your feed to build trust with your audience and potential customers.
It also takes the pressure of off you to constantly create content. Making use of user-generated content gives you more time and energy to focus on other aspects of your business.
However, it can be difficult to encourage the creation of user-generated content that is suitable for your feed. You can’t guarantee that your users’ content will align with the brand theme that you have created. Try to make sure that you are clear what type of content you’re looking for, and share your brand standards with users.
Automate Your Content
Without a doubt, it takes a lot of planning and time to build a strong Instagram presence. This includes creating content, publishing content, and interacting with other users to generate a stable base of users.
It’s important to maintain a consistent schedule. This maximizes impact, as your followers know what to expect of you and when.
That’s why it’s best to automate as much of this process as possible. That way, you can invest your time and energy elsewhere in other areas of your business that need attention.
Automated software allows you to draft and schedule content publications. This means that new posts are made whenever you want them to be. But you don’t have to be online to physically publish the content.
Software by setapp makes it quick and easy for you to access everything you need, making your Instagram marketing as efficient and effective as possible.
Instagram for Business Tips
Don’t be overwhelmed or scared of Instagram. Follow these Instagram for business tips, and you’ll be on your way to embracing the power and potential of Instagram for marketing.
While you’re here, take a look at some of our other technological and business thoughts and advice.