Personal style bloggers have come a long way from being criticized as brainless girls dressing up for their boyfriends and then posting the pictures on their WordPress blog, to now being seen up as independent publishers who are now the game changer in the fashion industry.
They are cited not only sitting in the front seats of the fashion shows but are also getting the major campaigns and collaborations with brands.
Becoming regular guests on TV shows like “Today” and “America’s Next Top Model” and have made their blogs into multimillion-dollar businesses. They have gained well-deserved popularity.
Based on their Instagram, Twitter, Facebook, YouTube and Pinterest along with website traffic the rankings has been allotted to the bloggers.
Here is the list of the most influential personal style bloggers:
1. Chiara Ferragni, The Blonde Salad
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The 27-year-old Italian who is presently in Los Angeles has the widest reach of all the bloggers in the list, with about 15.7 million Instagram followers.
She is a global star and is very popular in Europe and US. The links from her site drive traffic and lead to conversions as per the brands with which she is a partner.
2. Aimee Song, Song of Style
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The song is a 28-year-old Los Angeles based interior designer who is straightforward and crisp with her street style shots that has to lead to her being popular with the brands and readers.
She has whopping 5.1 million followers on the Instagram not only this her YouTube has 28000 subscribers to the channel.
3. Wendy Nguyen, Wendy’s Lookbook
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Another blogger from Los Angeles, this 31-year-old blogger has her YouTube channel that has 600,000 plus subscribers. Her video ‘25 ways to tie a scarf ‘in 2011 has been viewed more than 29 million times.
She is unique in her approach and has grown up in the foster system and has opened about her experiences to the readers.
4. Kristina Bazan, Kayture
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The beautiful Swiss- model cum blogger of 21 years has an impressive reach on Facebook. She is with some 2.2 million-odd followers and has a major presence of Instagram and Twitter.
She is loved by the high-end brands and has partnered with Louis Vuitton, Piaget, and Hugo Boss to name a few.
5. Rumi Neely, Fashion Toast
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Neely, 31 has launched Fashion Toast in 2007. Her style of blogging photo featuring cool clothes and model poses has a great impact on her followers. She has collaborated with many of the brands but has now started her line.
Are You Am I, is a collection of slip dresses, tap pants and distinctly cut tees that are specific and pitch perfect.
This was our list of influential fashion bloggers who are your hot pick.