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5 of The Most Common Facebook Ad Mistakes

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5 of The Most Common Facebook Ad Mistakes

Digital marketing has become an important aspect of the business world. No matter what kind of business you are running, you need to promote and advertise your products and services on popular online platforms so that you can reach more and more people. When it comes to online marketing, the Facebook ad campaign is one of the most popular. The thing about Facebook is that it started out as a social media site which was only used for communication purposes in the initial days but over time it has become one of the most powerful tools for business marketing campaigns. 

Although, Facebook provides you with a lot of opportunities, at the same time it also comes with a number of potential mistakes that you can make.

So let us look at the top 5 Facebook Ad mistakes that you need to avoid as a Facebook ad agency to enhance your performance. 

1. Keep showing your ad to the same audience

If you are new to the Facebook ad campaign then it is quite easy for you to forget about the targeted audience. Most people believe that the content that they share will automatically reach to new people but that is not the case. If you keep targeting the same set of eyes with your ads, they will eventually get tired of it so it is important that you don’t over overstay your welcome.

Always stay connected to your campaign and monitor the feedback and the comments that you get on a regular basis so that you know when it is time to move on to a new audience. Every piece of content will have its own shelf life so it is important that you monitor the outcome that you are getting to make a rational decision on whether you should move on or not.

2. Rapid changes are not stable

When it comes to marketing, you need a lot of patience. Nothing is going to happen overnight. So you can’t possibly expect your Facebook Ads to give you a high rate of return within hours. Instead of believing that your changes are not effective, try to give them some time. 

Remember that it is going to take time to leave the ad after it has been edited once for about 24-48 hours and then go for the results. If you don’t see positive effects then go ahead and change it but don’t change it just because it didn’t do anything in a few hours. That is just irrational.

3. Multiple testing at the same time

It is quite common for advertisers to test multiple marketing techniques at the same time to save some time. Even though it is an effective method but in most cases, it affects your campaign in a negative manner. 

You need to have a baseline to test everything. You can’t possibly test everything at the same time because you won’t be able to figure out which technique worked best for you. So, establish a baseline first and then test one technique at a time to figure out whether it is effective or not.

4. Forgetting your settings

Most people would simply just get done with the initial legwork and leave the rest on Facebook to handle. This is a huge mistake that advertisers make. You need to monitor the performance of your site on daily basis to check whether it is working properly or not because if you don’t check up on it regularly then you won’t know what is wrong or how you can fix it.

5. Not documenting everything

It is important that you document everything. Even though Facebook keeps a track of stuff that you do but it is important that you keep a personal track of all the techniques as well to figure out which one worked and which one didn’t so that you know what you need to do for your next ad campaign.

Siddharth Kashyap loves crafting content and sharing information about technology and business. Since the world mainly revolves around, business growth, and technological advancements, you can always find her delved into the digital world.

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Bill Gates Announces To Offer Whopping Prize Money of Rs. 70 Lakhs For Developing A Payment App for Dumb Feature Phones

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Bill Gates Offers Prize Money of Rs. 70 Lakhs For Developing A Payment App for Dumb Feature Phones

In India, we have lots of variety when it comes to smartphones. We are one of the leading producers of them. Whether you belong from today’s era of from old generation, everyone likes to use such a phone that has trusted features and safe to use. Do you know recently Bill gates has announced really something very nice in which he has committed to offering prize money of Rs. 70 lakh to those who will build a payment app for dumb feature phones? This looks like a good opportunity for all those developers who can try their luck and win this whopping amount.

NPCI partners with CIIE.Co and Bill and Melinda Gates Foundation for the app development

NPCI which is popularly known as (National Payments Corporation of India) has collaborated with CIIE.Co and Bill and Melinda Gates Foundation for creating such an app that will help people to make hassle-free transactions through a dumb feature phone. They have announced a competition in which they have called all the developers to provide their innovative solutions and the winner would be taking home Rs. 70 lakhs.

Both the entities have announced a competition together

They have come together and announced a competition, calling developers to provide innovative solutions to make this happen — with the winner taking home $100,000 or Rs 70 lakhs.

Chief of Innovation at NPCI, Vishal Anand Kanvaty says,  “Feature phones hold a significant share of the mobile user base in rural and semi-urban population to anchor India’s move to a cashless economy rapidly. With the help of the government and the payments ecosystem, it is crucial that we should focus on providing smart and simple payments solution to feature phone users. Our aim is to help reach the digital payments system in tier 2 and 3 cities where feature phones are still in demand.”

Payment App for Dumb Feature Phone

He further added, “Understanding usage pattern of feature phone users will help us to ideate a better strategy for them to educate and empower them on digital payments even without smartphones. This will also boost the government’s agenda of less-cash societies in a cost-effective manner”.

Winners will not only receive prize money of Rs. 70 lakhs, they will also get support from CIIE.CO’s Bharat Inclusion Initiative provides support to startups to grow further.

Applications will be accepted till 12th January 2020

All the willing participants can take part in this challenge. The applications will be accepted till 12th January 2020.

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The VR Backpack is The Closest Thing We Have To True Virtual Reality

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The VR Backpack is the Closest Thing We Have to True Virtual Reality

Virtual Reality (VR) has come a very long way in a few short years, and its meteoric rise has meant that the technology has advanced leaps and bounds. Apart from the gaming industry, VR is becoming an indispensable tool in other industries, like healthcare, construction, sports, and the auto industry, where Siddharth Kashyap discussed how VR is valuable as a training and design tool. But, while a truly realistic VR experience requires a tethered connection to a stationary PC or laptop, a new VR evolution, the VR backpack is set to become a game-changer offering total VR freedom.

Why VR Backpacks

VR backpacks include features and components found in the highest-end gaming PCs and laptops but redesigned into a smaller, lightweight wearable chassis where the only limits are how big of an area you can play in and the backpack’s battery life. They are built to be durable and specifically engineered with VR in mind: from specialized designs that optimize airflow away from the body to hot-swappable batteries for extended use and the position of the various ports.

Additionally, due to their powerful RTX Nvidia GPUs, VR backpacks also meet and even exceed the minimum industry standards for performance set by major VR manufacturers like HTC, Oculus, and Valve. With this in mind, companies like HP, and MSI, among others, have come up with what is essentially a powerful mini PC you can strap to your back, for a truly immersive VR experience.

HP VR Backpack G2

HP has had a few VR backpack offerings on the market in the last couple of years, from the HP Omen X to the business-orientated HP Z VR Backpack G1 Workstation, but their latest, the HP VR Backpack G2 crams the latest hardware and is touted by Gizmodo as the world’s most compact VR desktop. Updated with an 8th gen Intel Core i7 CPU, Nvidia RTX 2080 with 8GB of dedicated GDDR6 memory and 16GB of system memory, the result is a powerful PC for a wide range of applications.

From gaming to development, HP’s latest backpack delivers the closest thing to true VR freedom. This is why the HP VR Backpack G2 is built for both commercial as well as home use, making it a potentially useful tool for architects, museums, retailers, and virtually any business that can come up with a way to leverage it. The HP backpack can also be used as a valuable training tool or 3D development station. The only downside is the one-hour battery life, however, with hot-swappable batteries you never have to take more than a quick break to extend your VR session.

MSI VR One Backpack PC

Unlike the HP G2, MSI’s VR backpack looks like a futuristic powerpack right out of a sci-fi film. The VR One Backpack PC is a sleek and aerodynamic powerhouse, that weighs just 3.6Kg. Unlike HP’s latest offering, however, MSI’s guts are a generation older, with an overclocked 7th gen Core i7 and Nvidia 1070 GTX GPU. Having said that, it’s still powerful enough to handle the most intensive VR games, but you won’t be able to take advantage of the RTX’s real-time ray tracing, AI-based scalable performance, and programmable shading.

While MSI’s product is less of a dual-purpose design than the HP system, and it’s hot-swappable batteries are part of the main body, it can still be used as a desktop PC when needed. Where the VR One excels, though, is with its 90-minute battery life, and price around $1,600 – $1,700 that’s almost half that of HP’s. At $3,200 MSRP, the HP will be out of reach for most casual gamers, but its performance will appeal to hard-core gaming enthusiasts, developers and businesses that require the walkabout freedom afforded by a high-end VR backpack.

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Microsoft CEO Satya Nadella Gains The Top Spot in Fortune’s Businessperson of The Year 2019 list

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Microsoft CEO Satya Nadella Named Fortune's Businessperson of The Year 2019

Microsoft’s Chief Executive Officer (CEO), Satya Nadella has occupied the top position in Fortune’s Businessperson of the year 2019 list which was released by the American business magazine, Fortune. It has ranked the business leaders based on the challenges they have faced in running their organization. Nadella was not the only Indian who was present on the Fortune’s list, there were two more Indians i.e. Mastercard’s CEO, Ajay Banga who got the 8th spot and Arista head Jayshree Ullal who took 18th spot. They both were also among the top 20 Businessperson of the year 2019 besides Nadella.

Fortune’s list featured 20 business leaders in totality

Fortune's list featured 20 business leaders in totality

via: Twitter

Fortune’s annual Businessperson of the Year list features 20 business leaders in all “who tackled audacious goals, overcame impossible odds, found creative solutions”. Among the leaders featured in the list, Nadella received the top spot.

Kind words dedicated to Nadella by Fortune

“In a year dominated by political chaos and bluster, it was a rare brand of steady – even quiet – leadership that won the day in the business world. And no one epitomizes that brand of obsessively results-driven, team-based leadership more than our new No. 1 Businessperson of the Year,” Fortune said.

Fortune commented on Satya’s dedication and execution at Microsoft

Fortune commented on Satya's dedication and execution at Microsoft

via: Twitter

Fortune comments on his hard-work and dedication towards the company, Microsoft. He’s neither a founder like Bill Gates, nor a big-personality sales leader like the predecessor, Steve Ballmer, but it’s his sheer hard work that brought him to the CEO’s chair in 2014.

Fortune also mentions that Satya never worked on Finance

Fortune also told that Satya Nadella never took training on Finance which is an important training ground for other CEOs. He fought the competition within the Microsoft well since his joining in the year 1992.

Satya is the name behind Microsoft’s success

Satya Nadella is the name behind Microsoft's success

via: Quartz

Satya took over the position of Microsoft’s CEO in February 2014. That was the time when the company was not doing well. Their smartphone business wasn’t going good and consumers were not happy from their performance despite being innovative.

Satya made some noteworthy changes after joining the company

On joining the company, Satya has changed many things to bring the company’s growth back on track. Since then, the company is showing considerable growth by generating good revenue.

We wish all the best to Satya Nadella for bringing the significant change to Microsoft and congratulate him on gaining the top spot by standing out from the crowd.

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