If you are a startup online digital marketing agency, I would suggest you do a thorough research on SEO (Search Engine Optimization) to formulate an online marketing strategy. Consequently, you will learn every SEO constitutes both creative and technical skills. Other things you’ll come across is how to improve your ranking, content and drive traffic towards your business.
The main focus would be on what risks you should take to flourish your business? Completely bypassing the hazards that need to be dodged to secure your conglomerate’s success. However, the focus should be more on tempts necessary to avoid. Mostly, startup businesses tend to ignore them resulting in facing loss in business or no progress at all.
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So, below are a few hacks to risks that should be eluded:
#1 Avoid Plagiarizing content
Considering the fact that Plagiarizing content will lead you to face the penalty or delete of content, you should try to scape it at all costs. Instead of plagiarizing you can take ideas from other contents and generate something original using those notions. Authenticity impacts your customers’ trust in you as they start suspecting your originality and doubt your incentives resulting in devaluation of links of other pages.
#2 Keep your page updated
Many pages tend to ignore this risk. It generalizes your commitment towards a content depicting you as some careless consumer who is too lazy to upgrade its content. An old content tends to minimize traffic of a website instigating loss in business. So, try to update your contents to keep your audience in attendance.
#3 Optimizing your URLs and making them simpler
Complex URLs tend to confuse your customer, proceeding to flock away your traffic. Customers are often seen fettering away so make them as simple and easy to contemplate and remember to help benefit from higher correlations of high rankings. Similarly, simple URLs makes it facile for vendees to understand what that page is about in Google research.
#4 Avoid using Doorway Pages
Doorway Pages are easy to create but should be ducked in order to avoid discommoding your clients. Even google prohibits its use and tends to penalize sites for using them. So, Google is reason enough to avoid it. Howbeit, the only exception Google permits, in this case, is your content is just another regular content with creative and new information.
#5 Try to avoid hiring bad SEO companies.
Hiring bad SEO companies may lead you to problems. This tends to happen with startup businesses mostly as being new to this, they are to find SEO companies and consultants. Most partnerships turn out to be a disaster as they take advantage of your newbie status and fraud with you. So, try to do research on them and think 100 times before collaboration.