Increasing organic traffic with an SEO strategy can take a vast amount of time and planning in order to implement it correctly. But with amazing results as well as the option to use a digital marketing agency London has to offer, you can get the results that you need in no time at all. To help you get started, we have compiled a list of our top tips to help you begin to increase your organic traffic in no time.
1. Write Content For Readers Not Robots
When aiming to boost organic traffic, it is important to focus on what the user wants, not what the Google Algorithms are looking for, particularly when writing content. By writing content that is engaging to the reader, you are not only actively working towards reducing the bounce rate, but you are providing information to customers that are relevant. This will in turn help to boost your rankings in Google thus providing you with more organic traffic.
2. Keep Content Regular
When writing content, it is also important to upload it regularly. Not only will this provide readers with content that they can read, but it will also appeal to Google’s algorithm and boost your rankings. The higher up the rankings that you are the better the more organic traffic you are likely to receive as many users do not click past page one to find relevant results. However, it is important to remember that a campaign such as this can take time to implement and will require a content strategy to help you market your content to the correct audiences.
3. Use Internal Links In Content
In addition to marketing the content directly, it is crucial to use internal links in the content, particularly when guest posting. This will help to build authority to your site as well as direct the traffic to help boost the amount of organic traffic to the site. Whether this is an internal link to a landing page, product pages or about us section, this can all help to build the reputation of your business and encourage users to stay on your website.
4. Use Social Media
Social media is another simple way of increasing your organic traffic as competitions, images and content can be shared and linked to a website. This is great for a small business as the organic to their website will begin to grow when their social following does. In addition to this, social media can also provide paid advertising that can help to provide quick results over time.
5. Improve Website Loading Time
The final way that you can increase the amount of organic traffic is by improving the website loading time. The faster that the website loads, the less likely you are to experience a bounce rate as you are providing users with the information that they need as quickly as possible.
With this in mind, there are a number of ways that you can increase the amount of organic traffic that your website receives regardless of whether you have enlisted the help of an agency or you are completing the work in the house.