YouTube, which is the second largest social media platform next only to Facebook with its 1.5 billion monthly users, is accessed in 88 countries across the globe. Every single minute, there are around 500 hours of videos uploaded on it and thus it is not an easy job to make your content visible. It requires expertise not only for making apt videos of good quality but you also need to know the tips and tricks of SEO to rank videos high in the search results.
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Here are a few ways to ensure that your videos rank high on Google and YouTube results for video marketing.
1. Search for Right Keyword
If you hire a digital marketing agency in Delhi, Mumbai or anywhere, the very first thing they focus on is to find the right keywords. This can be done by searching for a topic you want to make a video on Google. Whichever site comes at the top of the search results, they put it in the Google AdWords Display research tool and get suggestions for keywords.
To rank videos high, the top searched keywords are put on YouTube to see how popular these will be with the YouTube audience. This way, the video marketing agencies start the process of ensuring high rankings even before the video is produced.
2. Use Long Tail Keywords
In case you are looking for local lead generation and thus have hired a digital marketing agency in Delhi, Bangalore or any other city, then you should definitely make use of long tail keywords. These keywords normally consist of more than 5 words.
3. Check Out the Competition
It is important to understand your competition in the area. To rank videos, first, look at the first page of YouTube with similar kind of videos. If 50% of the stuff that is available there is less than a year old, try to rank it there. But, if you see that the page is dominated by older videos, try finding other keywords. This is because though YouTube likes new content, it is hard to compete with established players.
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4. Video Tags
The SEO marketing agency you rope in will always emphasize on relevant video tags. This helps the search engines in understanding the category in which the video falls and thus can recommend to the viewers interested in that particular niche. The keywords used in these tags should also be included in metadata to further enhance the chances of a higher rank.
5. Eye-Catching Thumbnail Graphic
Whenever the search engine suggests a video in the suggested video feed, the first two things that gain the users’ attention are the title and the thumbnail graphic. The thumbnail that you use should be able to communicate what your video contains in a crisp and precise manner to the viewer. It should give the right vibes – one that motivates the user to open the video.
6. Creating an Awesome Video Alone Is Not Enough
The content and quality of the video will come into picture only when the video ranks higher in the search results and thus becomes visible to the desired audience. It is always recommended to hire a good SEO agency so that your videos get good rankings and thus help in growing your business as they ensure the content reaches the right audience.
They are aware of all the latest algorithms followed by Google and YouTube and devise their strategies based on that. They also make use of the latest tools and techniques available and the combined result of all these is that your video gets ranked high up in search results. Following all these will help in getting higher rankings on Google and YouTube.
You can also read: Impact of Social Media Marketing on Your Business
