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7 Most Overwhelming and Heart-touching Mother’s Day Campaign which may Fill Your Eyes with Tears

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Heart-touching Mother’s Day Campaign

Well, Mother’s day is just around the corner, maybe you have forgotten to celebrate this year but you know brands never forgot to come up with some new things every year on mother’s day. They create such beautiful campaigns related to mothers that are truly very inspiring which can bring tears in your eyes if you are living away from your mom right now.

The campaign created by these famous brands such as Café Coffee Day, Biba, Savlon, P&G and many others is really inspiring and beautiful which are also giving us some beautiful messages crafted with love in the form of mother’s day campaign.

In this article, I have made a list of some beautiful campaigns created by some very prominent brands that will surely remind of you of your sweetheart moms!

1. P&G’s Mother’s Day Olympics Campaign

This campaign on the summer Olympics created by very famous rand, P&G tells the story of not just athletes but also about the moms, who have supported, encouraged and loved them. The brand has made this campaign not just to push their product in the market but also to develop a strong and beautiful connection between P&G and moms.

2. Café Coffee Day

The very famous and prominent brand, Café Coffee Day has created a video where they have asked people coffee centred questions to test how well they knew their moms and their coffee preferences.

3. Prega News: #GoodNewsIsGenderFree

Prega News has launched its new brand campaign on mother’s day #PregaNewsMeansGoodNews which has targeted the gender biases and inequality in the minds of Indian families. The campaign shows the importance of a child, irrespective of their sex.

4. Gits: #TasteOfMotherhood

This company Gits has made campaign # TasteOfMotherhood that shows the story of a child who lives in an orphanage alone who is looking out for a mother’s love in his life. He misses the conversation between him and mom and wonders how the food cooked by her mom tastes like?

5. Biba: #IAmAMomToo

Biba is India’s one of the most famous ethnic apparel brand who has launched the campaign by the name #IAmAMomToo to celebrate the victory of motherhood. The campaign beautifully explains how age defines a woman’s motherhood.

6. SPACES: #NoOtherLikeMother

The video ad of this campaign highlights the golden heart of moms that is every ready to shower her love by welcoming all in her heart. The video talks about the unconditional love that mothers give to everyone

7. Sabhyata’s #RedefineThePerception

Sabhayata is also one of the most popular Indian ethnic apparel brands which have launched a campaign on mother’s day showing that a mother can be a child’s best friend forever.  Not just when they are young but also when they are fully grown up.

I have touched many lives in the last two years after I decided to become a freelance writer. Sharing a story is sharing a part of life and making your life bigger. Thus I became a writer and have become a better person as I also get parts of others lives and we all grow together as a community, through the enticing writings.

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8 Initiative That Should Be Adopted By Government And Citizens To Save The Planet

Neetika Mahawar

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8 Initiative That Should Be Adopted By Government And Citizens To Save The Planet

It is not a new thing that we tell you our planet is in danger; we all know it by now that in every sense we are losing our planet day by day. With increasing global warming, depleting ozone layer, exhausting freshwater resources, degrading land and forest, polluting rivers and oceans and degrading air quality the planet earth is soon going to be a planet unsafe for living organism.

Chances are we exhaust all the resources and spoil the remaining once as much as that our future generation may not be able to receive any resources from the earth.

This is why we have come up with some measurements that we as citizens and government as the regulator should take to save the planet.

1. The initiative should be taken to save rainwater

In the drought-prone areas, the government should make it a law that people practice rainwater harvesting at every house. Rainwater harvesting is a very natural and helpful way to retain fresh water and it used to be practiced in many areas. And now it is the high time people start collecting rainwater in every house.

2. Solar panels

Solar panels for home in India

via: YouTube

In order to make enough energy for every house and that too the greenest way possible, the government should not only encourage people but now is the time it forces people to install solar panels at their houses. Solar energy is the best way to retain energy at a very low cost and people should consider it as a mainstream affair.

3. Reduce Plastic

Reduce Plastic usage

via: Westend61/Getty Images

We are tired of hearing that plastic is that giant monster that humankind invented for their own loss. Plastic is not a biodegradable material and it takes more than forever to decompose a plastic bag totally, naturally. There are chances that first-ever plastic bag or bottle is still somewhere on the planet. The least we can do is, not only instruct local markets to stop giving plastic carry bags but also, put a ban on manufacturing companies that sell their products in the plastic bags or bottles.

4. Waste management

When it comes to biodegradable and non-degradable waste material, we have another bigger issue to deal with, especially in India and that is waste management. Indian government should make firm laws and implement them to teach citizen to differentiate between biodegradable and nondegradable waste material. Other than that, dumping of the waste in the rivers and oceans is no more a solution to getting rid of the waste.

You can also read: 7 Daily Life Things That We Are Doing are Responsible For Destroying Our Planet And Probably We Don’t Realize

5. Road Safety

Road Safety

via: India

Every year thousands of road accidents are recorded across the country and most of the time it is because of rash driving and not following of traffic rules. It is very important for the government to make firm traffic rules and moreover make sure that traffic rules are followed strictly by all (including the officials) to lower the road mishaps.

6. Plantation of more trees

It is very important for the governments that it makes a firm rule that a number of plants need to be implanted every year. Not just the officials but the people should plant a number of trees in their area and maintain them. There should be a total ban and hefty fine on those who cut down the tree in their areas for making houses or whatsoever their reasons might be.

7. Quality of Education

It is also necessary that each child gets to go to school. There are already plans made and “implemented” but we know the illiteracy rate and see children begging as the streets. Primary education should be necessary for every child and quality of education should be better.

8. Encouragement for small business owners

To improve the economy of the country the government should find some alternative that can help small shop keepers as they are losing business due to e-commerce companies.

You can also read: Meet These 7 Indian Real Life Superheroes Who Are Fighting Hard to Save Our Planet in A Unique Way

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Learn the 6 Truths About the Importance of Communication Between Family Members

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6 Truths About the Importance of Communication Between Family Members

A family solely flourishes with love, care, and compassion. And to keep these emotions flowing, communication plays a vital role. A home is built with people staying in it. Else it will solely remain a place built with blocks. t is the only way to nurture healthy, and fruitful relationships between family members. Researches have revealed that effective communication is the essential building block of strong relationships between family members. Communication is the key and essential instrument in bonding people within a family.

Communication refers to not only verbal but also non-verbal. Communication also involves the ability to pay attention to what others are thinking and feeling. Communication as a channel creates an open and honest atmosphere that allows family members to express their differences as well as Mother love and admiration for one another. Most of the unavoidable situations can be averted through the mode of communication, which at times arises in the family.

Communication within the family is extremely important, as it encourages one to share and discuss crucial issues, and get the resolution. Communication within the family should not be routine. Frequent and casual communication, not only helps you to express your feelings exactly but also encourages others to talk. Mutual communication helps people to grow in the affectionate relationship with each other.

According to the variety of conversation we conduct, it has been divided into categories. Let’s explore these categories below. Each of these styles has benefits and disadvantages.

So the communicator has to choose wisely, which category needs to be chosen when according to the styles of communication.

1. Strive to be gentle and Precise

Strive to be gentle and Precise

Being polite, gentle and precise is the rule applicable to any communication, so is to family communication. It should not be left for the other member to interpret. Being calm and gentle when you communicate is helpful to invite the attention and action of others. Leaving blanks, and assuming others to understand invites for an argument, not the solution.

Do not beat around the bush and make others unknown of the messages which you intend to pass. Especially with children, being very very gentle to pass on the message. Thoughtless words said in anger, only intensifies the atmosphere. Avoid getting into that.

2. Frequency should never be broken

Frequency should never be broken

Due to hectic lifestyle these days, it is difficult to carve out time for family members and indulge in meaningful conversation. It is extremely important to find out creative ways to make time to communicate. Healthy families communicate their thoughts and feelings and make the most of their family time. This is especially important when attempting to resolve problems that arise between family members. It contributes majorly to creating intimacy and emotional bonding.

One should not wait for opportunities to speak with members of the family. There should be this much liberty to be oneself and speak their heart and mind out. Casual communication not only encourages to express your feelings exactly but also paves way for others to talk. Mutual communication helps people to grow in an affectionate relationship with each other.

3. More than words

non-verbal communication

 

Communication need not necessarily always be being vocal. It is more than a verbal expression. Even the presence, communicates a lot. Many a time, non-verbal communication conveys a lot, even more than verbal. Use of gestures of affection lavishly has the magic of making one understand the feelings and intentions of the individual.

A hug, a thumbs-up, a kiss, a pat, hand holding, let the other person the meaning behind the expression. Even at times of speaking, in a bit of loud pitched voice, be precise and help them understand the message.

4. Spread the Positivity

Spread the Positivity

Be it personal or professional, positive approach to any issue leads the conversation in the right direction. Even while correcting someone, keep the approach positive. It will be much more influencing and effective. Keep the communication encouraging, supporting, soothing, and appreciating.

Negativity in any relationship will destroy the warmth. Sarcastic communication between family members always resorts to diminishing respect and trust levels. It destroys the mood of the talk and forces members to withdraw themselves deliberately from family communications.

5. Honesty takes the lead

Honesty takes the lead

Parents should lead by example by providing a safe environment that allows family members to openly express their thoughts and feelings. Honesty and openness and honesty precisely sets the stage for trusting relationships. Lack of trust will eventually create a dent in building a strong relationship. Be open and utterly honest with family members.

6. Be an Active Listener

Be an Active Listener

To understand other’s point of view is of prime importance in having healthy conversations between family members. You must acknowledge and respect the other person’s perspective.

Encouraging talks more often provides for fresh ideas and concepts, which otherwise loses an opportunity. Seeking clarity and getting the message conveyed in the most fruitful manner, leads to healthy discussions.

All Above Images Source: Pixabay

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Be A Part of the Journey of Lord Jagannath, in Maha Rath Yatra, Puri Odisha from July 4th to 15th

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Lord Jagannath Maha Rath Yatra

India is a country of diversity. It is diverse in culture, religion, political views, etc. The country celebrates many different festivals throughout the year. Some of the festivals are so grandly celebrated that people gather to witness not just across the state, or country but the entire globe. One such auspicious festival is Jagannath Rath Yatra, in Puri.

The festival is about the public procession of deities Jagannath (Vishnu avatar), Balabhadra (his brother), Subhadra(his sister) and Chakra. The festival is celebrated mainly in Puri, Orissa but the people of all the other states love to peek at this auspicious yatra of their lords.

Be a part of this fabulous festival of joy, faith, and celebration. Join the iconic Rath Yatra of Lord of Lords, Lord Jagannath in Puri, Bhubaneswar:

Every year the festival for Ratha Yatra is celebrated with equal excitement, it is celebrated in the month of monsoon (which is July mostly). This year the propitious festival is being celebrated for July 4th to 15th of July. Devotees from across the globe travel to Puri, Odisha in order to be part of the biggest Ratha Yatra. It is believed that those lucky people, who attend Ratha Yatra gets moksha and goes to heaven.

Lord Jagannath Maha Rath Yatra

via: Richard I’Anson/Getty Images

Ratha Yatra starts from the main temple where the deities of Jagannath, his elder brother Balabhadra and younger sister Subhadra are taken out in a procession to Gundicha Temple and remain there for nine days. They also pay a visit to their mausi at the Mausi Maa Temple. They are also accompanied by the iconic weapon on Lord Vishnu, Sudarshana chakra. Then the deities (Ratha Yatra) return to the Main temple. While going to the Gundicha is called Rathajatra returning back to the of Jagannath Ratha Jatra is known as Bahuda Jatra.

The crowd at the streets are undeniably huge and it seems that whole India has come down on the street to be part of the Yatra. People try to be able to as close to the chariot as possible as they believe they are not the deities that are traveling on chariot but the lords themselves. Everyone wants to catch glimpses of the deities. It is also believed that pulling the chariot is a great fortune and people actually travel from different part of the country to pull the chariot for the rope.

Jagannath Rath Yatra

via: Getty Images

The three chariots resemble identically to the temple are pulled through the streets of Puri called Badadanda. The decorative chariots are pulled mainly by the priest and devotees take turns in between to help the priest throughout the 2 km journey. The procession is accompanied by the joyous beating of drums, aatris, and dancing. It is a festival of celebration, people totally lock their houses and business throughout the course of the eleven days. The only thing that happened in Puri this time is the Ratha Yatra. It seems like an array of Hindu festivals altogether.

When the deities return there is a small play that people enact. Wife of Lord Vishnu doesn’t allow him to return to the temple as she is accusing him of being away from her without informing her about the journey and then Lord offers him sweets and she gradually submits to Lord’s charm.

Every the same process is repeated without the slightest change yet devotees are excited every year as if they are witnessing it the first time. If you ever plan to visit Puri this is the best time to visit the place. To reach there one can hire a cab from Bhubaneswar which is connected by airport an railway, too.

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