Whether you are a small business just getting started and working with a shoestring budget, or you are a larger, well-established company with more resources, a solid social marketing campaign can mean the difference between bringing new customers in the door and driving them away. But choosing an effective social media campaign is not as easy as you might think.
There are seven important questions you should answer when choosing how you want to reach out to the masses with a social media campaign. We’ve outlined these below to help you get started.
Table of Contents
- Tip # 1:
- Tip # 2:
- Tip # 3:
- Tip # 4:
- Tip # 5:
- Tip # 6:
- Tip # 7:
Tip # 1:
Do you Want to Handle the Campaign Yourself?
Before setting forth on this adventure, you need to determine if you will have a dedicated member of your staff handle your social marketing campaign, or if you’ll contract this task out to a company that handles this type of marketing.
It may be more cost-effective to handle it in-house at first, as long as you have someone on staff that is knowledgeable on this topic. If you and your employees have little or no experience with social marketing, you should probably hand the job over to a professional.
Tip # 2:
How big is Your Budget?
Budget is a concern with any type of marketing campaign. Marketing to prospective customers via sites such as Twitter and Facebook is basically free. However, these sites can take a while to get your company out there and build up a large following.
Other campaigns, such as a paid version of LinkedIn and several others, can come with fees. Flesh out your budget and then you will have a better idea of what sites you can afford.
Tip # 3:
Who Makes up Your Current Customer Base?
This is a huge aspect of any social marketing campaign. You must choose sites that your current customer base will actually use. MySpace was the big social media site seven or eight years ago, now the masses have moved to Facebook and other sites.
If you are advertising on a site where no one will see you, you are wasting time and effort.
Tip # 4:
What Demographic are You Trying to Reach?
You also have to determine who you are trying to reach out to. LinkedIn is a site for professionals who are looking to network with other professionals and find job opportunities. If your target demographic is college students, you won’t have much luck there.
Almost everyone has a Facebook or Twitter account which is great, but it also means that these users can be overwhelmed with marketing attempts, so you may want to choose another method. YouTube is great for reaching almost everyone if you have the time to invest in video recording and editing.
Tip # 5:
What Types of Social Marketing Tools do you Want to Use?
Do you want to use a text-based platform such as Twitter, where you post short blurbs every day to reach out to customers and potential customers? Do you want a platform such as Facebook, where you have more options as far as postings, and your customers can interact with you more? And YouTube is the Internet video giant, so it’s probably the best choice for videos.
Tip # 6:
How Much Time do you Have to Spend on Your Campaign?
If your social marketing time is limited at first, choose a platform that allows for quick and easy postings. Tweets are only 140 characters and can easily be reposted by people who see them.
Likewise, an interesting picture posted on Pinterest can quickly be reposted again and again and reach many more people than your original posting. This maximizes your time and effort.
Tip # 7:
How Many Social Marketing Tools do You Want to Use?
Many companies make the mistake of using one social marketing platform. It is best to start with two or three, such as linking your Facebook page with your YouTube account. Once you see what works best, you can add sites that work better, and get rid of the ones that don’t help your business.
If You don’t have time to create and promote your social media account, then you can hire a professional digital marketing company in Vadodara, who can manage your design and launch a successful social marketing campaign.