Nowadays celebrity endorsement has become a common and popular thing for marketing or promoting any product. Famous celebrities like Amitabh Bachchan, Salman Khan, Anil Kapoor, Neha Dhupia, Hrithik Roshan, Virat Kohli, Deepika Padukone and many others have launched their own brand and has also signed up as a promoter or brand ambassadors on a commission basis for marketing the products.
They also hold some stake in the company as well as they have invested some amount in these brands over time.
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- Here are a few famous Indian celebrities who own a stake in the brands they promote.
Here are a few famous Indian celebrities who own a stake in the brands they promote.
1. TheLabelLife and Malaika Arora, Sussanne, Bipasha Basu
TheLabelLife is being owned by most popular Bollywood divas namely, Malaika Arora, Suzanne and Bipasha Basu together. The company has launched its three private labels till the date. The Home Label by Suzanne Khan, Closet Label by Malaika Arora, Trunk Label by Bipasha Basu.
The Home label is an interior and home décor venture, the closet label is an e-commerce venture for fashion products that offer outfits, accessories and wardrobe essentials designed by Malaika. And The Trunk Label offers products like shoes, bags and jewellery styled by Bipasha Basu.
2. HerStyle and Neha Dhupia
Gorgeous Neha Dhupia who recently got married to beau Angad Bedi has launched her own online store in January 2012 that offers International and national brands in lingerie, nightwear, accessories and alluring fragrances. But things did not go well, so after a few months of its launch, the startup has made a silent exit.
3. Indi(dot)com and Anil Kapoor
Indi.com is a global video social network which has been launched in India and Anil Kapoor who is the brand ambassador of the company had invested an undisclosed amount in the startup.
4. Just Dial and Amitabh Bachchan
Amitabh Bachchan is the brand ambassador of the company, Just Dial since 2010. It is a telephone and internet search-based company. Mr Bachchan has invested Rs. 6.27 lakh in the company in 2011.
5. Yatra(dot)com and Salman Khan
Yatra.com which is an online travel agency has signed Bollywood actor Salman Khan as a brand ambassador in 2012. He also has invested an undisclosed amount in the company. Although now he has not been associated with the company still he has a stake of nearly 5% in the company as of now.
6. HRX and Hrithik Roshan
HRX is a casual wear brand which was originally conceptualised by Bollywood actor Hrithik Roshan and Afsar Zaidi. The brand is being heavily promoted by Hrithik Roshan by launching its brand on E-commerce portal, Myntra.com in 2013. The brand has also signed up Tiger Shroff as well recently.
7. Wrogn and Virat Kohli
The brand Wrogn is co-owned and promoted by Indian cricketer, Virat Kohli. It is a very high-end popular men’s wear brand. The brand is selling its labelled clothes on an e-commerce platform like Myntra.com and also across retail chains like Shoppers Stop.
8. All About You and Deepika Padukone
Deepika Padukone has launched her personal fashion label brand in the year 2015. She sells her products exclusively on Myntra.com. Deepika is very actively promoting her brand across medium targeting women between 18 and 35 years.