In today’s multicultural environment of the corporate setup, reward & recognition is an important factor, especially during the festive season around the corner. During this time, all the employees are extremely excited for the gifts they will be gifting from their respective office’s.
However, when it comes to gifting clients, one must be utterly careful. There are so many options that choosing the right one is a task altogether. On top of that, deciding a new gift every year is a major challenge.
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Here are a few Do’s and Don’ts to follow for corporate gifting:
On Time Arrival
If you are ordering the gift from an online vendor, then make sure it reaches on time to the client or your office. A late gift will have the same value as that of a late PowerPoint presentation – close to nothing.
Also, if it is a food item, then it should arrive at a time when people are around and not on a weekend or holiday.
Personal Note Cards
Including personal wishing cards for the clients is a lovely gesture. It extends personal appreciation to the client instead of sending the already printed cards. Even if you are sending the gifts online, then you can ask the online vendor to add a personal note card with a message.
It can be easy for corporate gifts to come off as gimmicky and impersonal, but a personal note shows thought and consideration.
Packaging in any gift plays a vital role. Packaging affects the look and feel of your gifts. Keeping your company’s theme in mind, you can pack your gifts accordingly. There are various packing ideas available online. Always try to have a theme in mind beforehand. Cute packaging with a beautiful and formal presentation and a handwritten note sound like a perfect festival gift.
Also, the best way to deliver a corporate gift or business gift is to deliver it personally. If that’s not possible, ensure the gift is being shipped and delivered to the right address at the right time.
Avoid Branded Gifts
While giving corporate gifts, try and avoid branded gifts, as they look incredibly self-promotional. Not only are they impersonal and lack impact, they feel artificial and have little to do with the client and a lot to do with you. Gifting clients should feel selfless and generous, not make them feel as though they’re being marketed to.
No Hidden cost
Check and make sure the price tags are not there or at least not visible. Massive price tags do not give a good impression on the client and can be looked upon as a showoff and a rude gift.
Corporate gifting is always tricky, as it comes with a lot of do’s and don’ts. You want to personalize your gifts and want to gift something which is innovative, but it should also go with the company’s reputation and the business environment in the client’s office.
There are a lot of factors which can be considered as the gift should not be something that hurts the sentiments of the clients, or something which is too casual, or personal for that matter. In this situation, think wisely and use your judgment while giving a gift to the clients.
Do not make it too promotional
The primary motive behind corporate gifting is to thank your clients and employees for being a part of your organization and contributing in the goodwill. It is like a caring gesture, so do not end up making it too promotional. However, if you are putting in efforts to find that perfect gift, then a small logo hidden inside the gift will not do any harm.
These do’s and don’ts of corporate gifting for employees and clients will help you in forming a long-lasting relationship in your business. However, if you are looking for something completely different and personalized this festive season, then you should opt for Sodexo’spersonalizedd gift cards.
Sodexo Gift Cards can be gifted to your employees and other business associates. They now come in festive – specific variants.