The web technology is indomitable as the web designers are constantly innovating more creative ways to keep up with the ever-rising technical challenges. The changing trends are proof of the depth of exploration happening in the world of web technologies. When it comes to web design Ireland hardly disappoints. However, sometimes the e-commerce websites make blatant marketing mistakes. These shocking mistakes get blindly repeated in the mad shuffle of website design. While prioritizing the aesthetic aspect of the website, it is easy to overlook the first purpose of an e-commerce web design which is to create sales.
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Amazing trends dominating the year
#1 Minimalism is the key
When people are asked about a website they would like theirs to emulate, Apple is the name that dominates. The minimalist take is clearly working not only for sales but also as an inspiration for many international brands. The lesson of minimalism is a virtue when it comes to web design Cork and other Ireland cities. Your website should be clean, easy and have on point instructions. The easier you make for a user to reach his destination on the site the more appreciation you will get for the design.
#2 Brand direction should be highly targeted
Often, it so happens that, the look and feel of your website hardly reflect the product it is trying to sell. There are many beautifully designed luxurious websites that target a low-end market. Again, there are websites designed to represent a discount warehouse but are trying to sell expensive luxury goods. The visitor should clearly understand whether a website is selling vintage, luxurious or budget goods from its appearance. Hence, the web design should reflect brand positioning.
#3 Quality of pictures matters
The difference that product photography of high quality will make to the site is enormous. We see the world in colors and you cannot compromise with what the user sees on the site. Shabby pictures which are not telling of the actual look of your product can irritate a customer. Great pictures are the easiest way for a designer to create an impact with color vibrancy. Quality photos make the site more sharable impacting its marketability.
#4 Think beyond the homepage
Usually, designers are so focused on creating an attractive homepage that the internal pages look boring. It is in the best interest of the online retailer that the customer moves from the homepage to the conversion funnel quickly and efficiently. Hence, the other pages should impress the customers just as effectively.
#5 Design to impress
No matter what you are filling up space in the website with, it better look appealing. Going creative with the typography can help you control what the customer focuses on. Use the vast range of fonts available as an inspiration and create a new look for information. You can use the familiar world of drop shadow designs to create illusions of depth. While conventional grids offer a strong and stable continuation, designers can offer a unique experience with dynamic layouts.
#6 Essentials are a priority
A great website is not one which only looks terrific but it also has to have its priorities right. There are many sites that say everything you need to know in the most sophisticated style and yet omit essentials like contact information. As you get caught up in the design frenzy do not forget to include the “Contact Us” with all relevant details. Another overlooked element in web design is the calls-to-action. They appear as small links or buttons allowing visitors to take direct action on the site. Make sure they have gradient and shadow that makes them a stand-out and look clickable.
#7 Have fun
Not just in life, you should have fun designing too. You can create a more lasting impression with animations and illustrations that you can do with images. 2018 affords web designers the technology and opportunity to use animations for engaging their audience. More than static images these moving illustrations can convey the brand message more effectively. Video backgrounds are another appealing alternative but the weak network can often be detrimental for these creative elements. However, lightweight JavaScript allowing natural movements in a particle background will work fine.
#8 Build trust
E-commerce sites are relatively new. Often they have to serve an older demographic who are unsure about the security of online payments. This is why including trust symbols in web design can be crucial. These trust symbols may be client logos, awards or industry memberships, etc. They should find a place on the homepage itself. Design the shopping cart section to include badges of MacAfee and VeriSign etc.
To reflect the reliability of the checkout process. In conclusion, remember, the above trends are expected to continue to rule the website designing industry in the coming year too. If you are not yet following these trends for web design Ireland, it is time to do so and give your users the best experience.
Also read: eCommerce Design Facts and Trends to Guide You in 2022
