Online merchants are always eager to know that what will work for their e-commerce website success. Besides several factors, e-commerce design has a prominent place, and it is only the way to attract, engage, and convert online visitors in the first place. Let’s see how e-commerce design works in 2018 for the modern merchants. Here is the eCommerce Design infographic developed by Magneto IT Solutions: 
Table of Contents
Why Design Matters?
There are myriads of factors influence the e-commerce success. Among them, the design is significant because it creates the front-end look-n-feel of the website. The better the design, more traffic flow, and engagement assured on it. These are not assumptions, but some statistical facts on the web are backing it and also give insights that what will work for a better design in 2018. Let’s check those facts and figures.
- 66% of e-commerce visitors tend to leave the storefront within 10 seconds if they realize that the design is clumsy.
- Nearly 68% of average e-commerce visitors are coming from mobile devices. Out of those, 91% expect responsive web design of your site because they use more than one device to access and accomplish buying process like payment on desktops.
- 78% of surveyed e-commerce visitors had expressed their views regarding conversion and said if the right combination of color and fonts are applied, it can boost the conversion rate up to 17%.
- 84% of e-commerce visitors favor following design conventions for e-commerce web design. It means they like UI elements placed in expected locations, as generally found on all websites today.
Must-Have Features for Ecommerce Website
The prime goal of an e-commerce website is to facilitate the user to shop smoothly, easily, and conveniently. It requires some basic and advanced features as well as functionality. Those are:
On the top of the homepage and other pages –
- Logo
- Search box
- Shopping cart, contact number, login, and wish-list icons
- Call to action (CTA) in header/slider
- Key selling points below the header/slider
In the midst of web page, sliders for –
- Featured product
- Recommended products
- Shop by category
- Shop by occasions
- Rating & Reviews
- Textual Content
- Slider for Blogs
- Newsletter sign up
One section in footer containing links to the following significant pages:
- Terms & conditions
- Returns
- FAQ
The second section in the footer should consist of:
- Privacy policy
- Shipping policy
- Disclaimer
- Intellectual property rights
The third section in the footer:
- Company
- Testimonials
- Sitemap
- Contact us
Contact info with a physical address, email address, phone number, and social media logos
E-commerce Design Trends
We have seen the design and layout of basic and some advanced features on the e-commerce website existing on the present web. However, there are many more things, which are trendy in the current e-commerce development market. Let’s see that what is going on in the market.
Conversational UI:
The user interface must be conversational, interactive, and updated in real-time.
Unified Design:
Consistency in page design, content layouts, and smooth screen flow are essential for excellent UX design, and it is only possible with the unified design paradigm based on categories, sub-categories, and products.
Experimental Layouts:
Copy-cat in e-commerce web layouts proves boring and intimidate the best user experiences. Some experiments on design elements, placements, and layouts bring uniqueness and innovations. These all can turn into a high conversion rate.
Material Design & Gradients:
Material Design concept and applications are advanced things for e-commerce designers and provide immense benefits to the creative web designers.
Mobile-first:
The mobile users is a vast user base. If you want to explore the potential, you must take mobile-first design approaches by going either responsive web design or any method of mobile-specific design.
Personalization:
Everyone loves personal approaches compared to generalized attitude. Therefore, the latest personalization technologies are a savior for e-commerce designers to offer the excellent personalized experiences in each step of online shopping.
Conclusion:
Here we have seen a few e-commerce design insights while more is available only with the consultation of seasoned e-commerce developers. They will evaluate your online business requirements and find out the most appropriate solutions for your startup or established e-commerce business.
