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                                  eCommerce Design Facts and Trends to Guide You in 2022

                                  Leslie Alexander by Leslie Alexander
                                  January 12, 2022
                                  in Tech
                                  Reading Time: 4 mins read
                                  0
                                  eCommerce Design Facts

                                  Online merchants are always eager to know that what will work for their e-commerce website success. Besides several factors, ecommerce design has a prominent place, and it is only the way to attract, engage, and convert online visitors in the first place. Let’s see how e-commerce design works in 2022 for the modern merchants. Here is the eCommerce Design infographic developed by Magneto IT Solutions:

                                  Infographics – Ecommerce Design 2018

                                  Table of Contents

                                  • Why Design Matters?
                                  • Must-Have Features for Ecommerce Website
                                    • On the top of the homepage and other pages
                                    • In the midst of web page, sliders for
                                    • At the bottom and above the footer
                                  • In footer
                                    • One section in footer containing links to the following significant pages:
                                    • The second section in the footer should consist of
                                    • The third section in the footer
                                  • E-commerce Design Trends
                                    • Conversational UI
                                    • Unified Design
                                    • Experimental Layouts
                                    • Material Design & Gradients
                                    • Mobile-first
                                    • Personalization
                                  • Conclusion

                                  Why Design Matters?

                                  There are myriads of factors influence the e-commerce success. Among them, the design is significant because it creates the front-end look-n-feel of the website. The better the design, more traffic flow, and engagement assured on it. These are not assumptions, but some statistical facts on the web are backing it and also give insights that what will work for a better design in 2022. Let’s check those facts and figures.

                                  • 66% of e-commerce visitors tend to leave the storefront within 10 seconds if they realize that the design is clumsy.
                                  • Nearly 68% of average e-commerce visitors are coming from mobile devices. Out of those, 91% expect responsive web design of your site because they use more than one device to access and accomplish buying process like payment on desktops.
                                  • 78% of surveyed e-commerce visitors had expressed their views regarding conversion and said if the right combination of color and fonts are applied, it can boost the conversion rate up to 17%.
                                  • 84% of e-commerce visitors favor following design conventions for e-commerce web design. It means they like UI elements placed in expected locations, as generally found on all websites today.

                                  Must-Have Features for Ecommerce Website

                                  The prime goal of an e-commerce website is to facilitate the user to shop smoothly, easily, and conveniently. It requires some basic and advanced features as well as functionality. Those are:

                                  On the top of the homepage and other pages

                                  • Logo
                                  • Search box
                                  • Shopping cart, contact number, login, and wish-list icons
                                  • Call to action (CTA) in header/slider
                                  • Key selling points below the header/slider

                                  In the midst of web page, sliders for

                                  • Featured product
                                  • Recommended products
                                  • Shop by category
                                  • Shop by occasions
                                  • Rating & Reviews

                                  At the bottom and above the footer

                                  • Textual Content
                                  • Slider for Blogs
                                  • Newsletter sign up

                                  In footer

                                  One section in footer containing links to the following significant pages:

                                  • Terms & conditions
                                  • Returns
                                  • FAQ

                                  The second section in the footer should consist of

                                  • Privacy policy
                                  • Shipping policy
                                  • Disclaimer
                                  • Intellectual property rights

                                  The third section in the footer

                                  • Company
                                  • Testimonials
                                  • Sitemap
                                  • Contact us

                                  Contact info with a physical address, email address, phone number, and social media logos

                                  ADVERTISEMENT

                                  E-commerce Design Trends

                                  We have seen the design and layout of basic and some advanced features on the e-commerce website existing on the present web. However, there are many more things, which are trendy in the current e-commerce development market. Let’s see that what is going on in the market.

                                  Conversational UI

                                  The user interface must be conversational, interactive, and updated in real-time.

                                  Unified Design

                                  Consistency in page design, content layouts, and smooth screen flow are essential for excellent UX design, and it is only possible with the unified design paradigm based on categories, sub-categories, and products.

                                  Experimental Layouts

                                  Copy-cat in e-commerce web layouts proves boring and intimidate the best user experiences. Some experiments on design elements, placements, and layouts bring uniqueness and innovations. These all can turn into a high conversion rate.

                                  Material Design & Gradients

                                  Material Design concept and applications are advanced things for e-commerce designers and provide immense benefits to the creative web designers.

                                  Mobile-first

                                  The mobile users is a vast user base. If you want to explore the potential, you must take mobile-first design approaches by going either responsive web design or any method of mobile-specific design.

                                  Personalization

                                  Everyone loves personal approaches compared to generalized attitude. Therefore, the latest personalization technologies are a savior for e-commerce designers to offer the excellent personalized experiences in each step of online shopping.

                                  Conclusion

                                  Here we have seen a few e-commerce design insights while more is available only with the consultation of seasoned e-commerce developers. They will evaluate your online business requirements and find out the most appropriate solutions for your startup or established e-commerce business.

                                  Also read: 5 Cheap Web Hosting Services for Businesses and Individuals

                                  Tags: ecommece design trends
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