Rolex is the most recognizable watch in the world. Rolex is generally regarded as the number 1 Swiss watch manufacturer. Rolex is usually chosen to show status and income. Everyone knows that. But what makes a Rolex watch so popular?
Table of Contents
We selected 9 reasons.
Rolex buyers are usually divided into 2 groups – those who are well versed in watches and those who do not know anything about them. Fans buy this watch for very high quality and reliability – this is an excellent watch for everyday wear. Those who are not well versed in watches know one thing: Rolex is a cool clock.
This is the main support of gold Rolex – they have won the status of quality watches for decades and over the years the quality of watches and their reliability do not fall, despite the fact that there is millions of production. In many respects, therefore, Rolex does not seek to introduce complications, all kinds of tourbillons and repeaters there: quality is more important, it is the marketing power of the brand.
The clock has everything you need
The main innovations of Rolex have introduced quite a long time ago (chronometer certification, water protection, automatic winding, etc.). And since then, all Rolex watches have all the main characteristics that the customer needs: reliability, water protection, accuracy, etc.
Design and recognition
The convenience of the watch is a design feature. Excellent readability, comfortable corpus and bracelet, even “cyclops” above the date window – all this is done for the convenience of the user of the watch. The legendary design is almost not subject to change, and all the improvements are pointed and accurate. Everyone from afar recognizes that you have Rolex on your hand.
Stable prices in the secondary market
Almost any watch after purchase in the store loses in price up to 50% of the cost – instantly. But not Gold Rolex. This brand is almost the only one that is an exception to the rule (also see our review on price and investment in Rolex). Yes, there are exceptions (some models like Cellini, gold Oyster, and a number of others), but in general, Rolex watches are a little cheaper after purchase.
Price at auction
High prices even for slightly used watches are largely shaped by the high prices of vintage Rolex models at watch auctions. Rolex is second on the list of hot auction “pies” after Patek Philippe, and this is typical of the last few decades.
The lack of some models
Demand grows strongly when something desired is not on the market. For many buyers, Daytona in the steel case is highly desirable, but it is very difficult to buy. Rolex probably delivers as many hours to the stores as he wants to sell. Hence the waiting lists. All of this has a positive effect on the Rolex watch myth.
Rolex is in no hurry to rush forward headlong. The brand is very conservative and thinks about the next steps very carefully. She did not rush into quartz in the 70s like many others (although there were attempts), she does not pursue complications, does not experiment with the design, introduces novelties and new materials leisurely.
We do not hear about Rolex smartwatches and the like. This is what most buyers like because they understand the brand. In addition, some slowness saves Rolex from serious mistakes. Rolex simply painstakingly finishes its products to perfection. Even the head of the company gives almost no interviews. When you first – it is important not to make a mistake.