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How To Create Your Great Logo for Your Company

Satendra Kashyap

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How To Create Your Great Logo

Did you think naming your company is difficult? Yes, it was. But, you have another task: to get the logo for your business so that to make differentiates your brands from the rest competitors. Also, it can help you to communicate your ideas and concepts with the target audience quickly. Creating a logo for your company is critical. It might be the key to your success! But it is not always easy to have the creativity to create one. Ideally, hire a designer with experience in the subject.

It will help you in researching the development of a brand that will keep your audience in mind and become unique in the market.

The professional will use design techniques and psychology, involving color, composition, concept and so on. Sounds not easy to make a logo. Thanks to the speedy development of technology, so you will not exceed your budget. There are currently more economical alternatives, such as using an app to make a logo.

Calm down: the logo can be simple.

Tips for creating an eye-catching logo

  1. Know your business well – List the concepts your brand wants to convey. The logo must convey these values ​​to the customer.
  2. Know your audience – Know the characteristics are, such as age group, gender, interests, and goals.
  3. Graphic element – It will stand out in your logo. It can be the first letter or an icon that the customer can associate with your business.

Choose the logo color prudently

The colors of the logo are also important. They will arouse a certain feeling to affect the viewers.

Red – Traditionally, it symbolizes greatness and strength. Awakens the sensation of movement in the brain, sharpens the senses, even increasing the heartbeat.

Yellow – Also draws attention, less intensely than red. However, if used separately, it can convey the idea of ​​optimism as it is considered a welcoming color.

Green – Has excellent reference when it comes to nature and the environment. It is also able to bring sensations of balance, harmony, health, and freshness to the environment.

Blue – In general, color is associated with peace and can reduce appetite and stimulate creative thinking. It is common in corporate times, where the sense of power and confidence is enhanced by the sobriety of color.

Gray/Black/White – Simplicity is the keyword. With increasing popularity, these three colors can project a lot of value to a brand. Black is classic, with a conservative meaning of formality and tradition.

The logo font should not be ignored

A well-chosen font can highlight the advantages of your logo and brand, while an inappropriate font can evoke unpleasant associations and destroy trust. One font (or two maximum) is the best option. Do not use trendy fonts, the trends are short-lived.

Check out the sensations that some fonts convey:

Thin fonts: Lightness, refinement, precision, subtlety.

Bold fonts: Consistency, power, durability, solidity

Slanted fonts (italics): Speed, movement, direction, agility.

Well, let’s check out the best 3 logo makers you can use to finish this task.

DesignEvo

DesignEvo

With 10,000+ templates and an extensive collection of design elements, DesignEvo is a simpler site that may be an ideal tool for those who don’t have much experience with creation. It is also great for creating logos quickly, as its tools are straightforward to use.

Other than that, the site can be used for free, but you have to pay if you want to download the high-resolution images.

DesignMantic

DesignMantic

DesignMantic is another excellent choice for creating your company logo. It allows you to enter the company name and choose your business filed. This helps the software offer logo templates that best fit the company.

With a template selected, you can change and add what you prefer. This helps to have something more personalized and unique.

UCraft

UCraft

UCraft offers even more template and icon options that you can use to customize and make your logo completely free easily. The site has several useful tools, which are quite simple to use for those who do not have much experience in the subject.

Satendra Kashyap an Internet Marketing Coach and Search Engine Consultant for business owners. I have 9 yrs of Digital Marketing experience and can show you how to set up blogs, how to use social media for profit and any other external online marketing.

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How To Start A Profitable Online Business?

Satendra Kashyap

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How To Start A Profitable Online Business

As bricks and mortar businesses have struggled over the past decade, e-commerce has grown at an average rate of 20% per year. Whatever you have to offer, it pays to be in the business of online selling. And even if you’re a traditional merchant, you should be thinking about finding digital avenues for selling people your services. After all, 72% of customers conducting local searches will visit a store within 5 miles. Shoppers expect to see you online before they buy with you.

There’s never been a better time to set up a digital shopfront. But where to begin?

1. Market research

Market research

via: Pexels

Establish a clear understanding of who you are selling to, and why they are going to buy from you. One of the main reasons so many start-ups fail in their infancy is because they presume a market need where none exists. This is the most important thing you can do to help distinguish yourself as an online brand. Customer profiling is the backbone of this process.

Conduct keyword research, check out what people are saying on social media and scour product forums for some powerful user feedback. Using the internet to closely examine some of their pain points with existing products can help you adapt your own to better meet consumer needs in the future.

2. Check out the competition

Check out the competition

via: Pexels

Often, it feels like a hopeless struggle trying to compete in a market dominated by industry monoliths (which, let’s face it, is most of them). Ask the who, where, how, what and why of competitor research:

  • Who are your main competitors?
  • Where are they based?
  • How much are they charging?
  • What is their product range?
  • Why are people buying from them?

Don’t just envy your competition, appreciate what they’re doing in your space, and see if you can adapt their strategies to your own purposes. If they’ve got a product that’s working and generating brand hype, then produce your own variant. It’s not always about doing something better than the competition either.

Sometimes, it’s just a matter of doing something different. Often, many of the best businesses successfully position themselves by spotting gaps in the market.

3. Build a website

Build a website

via: Pexels

Hiring a web designer will be costly but this gives you the highest degree of customization. There are also cost-effective user-friendly site builders out there who charge you monthly fees: Wix, Squarespace, and Shopify are three of the biggest names in this space. If you’re looking for a scaled-back and inexpensive starting solution, pair a free service like WordPress with the managed hosting services of a company like Onyx.io.

4. Be prepared to fail, but fail fast

Be prepared to fail, but fail fast

via: Pexels

The digital world moves quickly and so must you. There is no one-size-fits-all solution when it comes to starting your own online business and as many as 90% of all startups fail within the first five years.

You have to be prepared to take some risks along the way, but these should always be educated risks. When things go wrong, you need to quickly acknowledge this and course-correct accordingly. It’s all about judgment and using the resources at your disposal.

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How To Protect Your Business from Computer Viruses

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How To Protect Your Business from Computer Viruses

Running a business requires a lot of capital, dedication, and hard work. Many aspects can ensure your overall success in business, but there is one thing that cannot be overlooked. Cybercriminals are running rampant every single day and want to steal a variety of relevant data by infiltrating a business’s computer system.

There are several measures you can take to protect your business from computer viruses.

1. Install a Firewall

A firewall is essential and should be used on every computer within your business. It fights against viruses and other types of malware by filtering what traffic is allowed into your system. A hardware-based firewall is preferable to one that is software-based as it is even more reliable.

2. Buy Your Antivirus Protection

While it is always tempting to use free antivirus software, you should go the extra mile and purchase it from a reputable brand. When you invest in these programs, even if they are pricey, you are getting what you pay for as the software will be more sophisticated and better protect your computer system from all of the latest online threats.

Superior endpoint protection software can also make it more difficult for viruses to hit mobile devices used for business, such as laptops, smartphones, and tablets. Invest in a reputable endpoint protection software for these devices.

3. Encrypt All Data

Data encryption is something you should automatically do, especially if you own and run a business. It keeps all of your company’s and customers’ or clients’ most sensitive information protected against hackers. They can gain access to this data through the use of viruses and other malware. Utilize full-disk encryption tools on all operating systems and set all your company’s computers to log off after 15 minutes when they are idle.

4. Limit Data Access

Only your employees should have access to company data. Incorporate a strict rule about this and inform your employees that they should never share login information or change passwords on company computers. You should also ensure that all computers have their own unique passwords.

5. Lock Down Your Wi-Fi Network

It is vitally important to lock down your business’ Wi-Fi network to ensure that only staff has access to it. Set the service set identifier (SSID) on your router, so your network is only visible to your staff. You should also change the Wi-Fi password every month or every other month.

6. Avoid Suspicious Links and Files

Your employees should be educated on knowing what looks legitimate and what appears suspicious when opening emails, especially those with links. If an email seems odd, they should delete it and avoid clicking a link or attachment within.

7. Make Regular Backups of Data

Regularly backing up your data is wise even if your business has never been a target of a cyber-attack. Backing up your data, particularly to the cloud, is a great way to safeguard your business if your network ends up with a virus. You can easily access your data and restore it after tackling the malware.

These are the best ways to protect your business from viruses and other malware. Invest in only the best protection software and educate your employees to remain safe. Click here to learn more about high-level antivirus software.

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How To Budget For Your Monthly Mortgage Payment?

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Monthly Mortgage Payment

Determine you are verifiable, established income received from all sources. This includes compensation received on a regular basis that is documented and can be proven to your mortgage lender. Most common types of documentation include pay stubs, W2, or 1099 tax forms. Other provable income may include official reports for Uber or Lyft income, regular statements from eBay or similar online accounts, and bank statements illustrating other regular income, such as rental monies received from an income-producing property that you may own.

Non-deposited or irregular cash income received from babysitting, dog-walking or part-time “gigs” may not be considered in the calculation.

First Step:

Remember, there are more than 4 weeks to a month. Thus, if you are paid weekly:  multiply your gross income from the most recent paycheck (before taxes and deductions) by 52 (weeks), then divide by 12(months). This will determine your monthly gross income. If you are paid bi-weekly (every 2 weeks), simply multiply the gross income on one check by 26 and divide by 12. Are you being paid bimonthly (2 times per month)?  Simply multiply your gross by 24 and then divide by 12.

Those calculations assume a regular, fixed income. If your income includes variable overtime or commission payments, make an initial calculation using base pay only. Then, add up your overtime or commission income received over the last 6 months, and divide by 6. Add the average of your fixed income to the average of your variable income, and you will have total your gross monthly income.

For example, The median gross family income in Seattle, Washington is $100,000.00 per year. Divide this number by 52, and it breaks down to $1923.00 per week. Divide $100,000 by twelve, and you have a gross income of $8,333.33 per month. Thus, 31% of gross income would be $2583.00 per month.

Second step

Determine minimum monthly payments necessary for your existing credit cards, car payment, student loans, second home mortgage, 401(k) loan repayment, and any tax debt. These recurring, fixed payment items appearing on your credit report will be taken into consideration by your Seattle online mortgage lender in calculating the maximum loan available for you. Add the total of those payments.

Once you have the payment total of your monthly, fixed debt items, divide that amount by your monthly gross income.  If you have $800.00 in fixed monthly expenses and divide by $8333.33, you can anticipate those expenses to equal 9.6% of your monthly income.

Once you have your figures calculated, enter them into the mortgage calculator.

Third step

Determine your debt to income ratio (DTI).  DTI is one of the biggest factors used by underwriters in approving a home loan. Most lenders will approve a mortgage for a borrower who has a debt-to-income ratio of 43% or less.  However, there exist some federally underwritten programs that may deviate from this calculation.

Using our example above, an individual with a home loan payment of 31% of gross income, and expenses at 9.6%, would have a debt to income ratio of 40.6% and would be a viable candidate for approval of a home loan.

If your debt-to-income ratio is a little high, consider paying down credit cards or other loans before you apply for a mortgage.  This will ensure that you are a viable candidate for the best financing rates and loan programs available.

Budgeting for your home and lifestyle

Approval guidelines are based on average common expenses and determine maximum approved loan and payment amounts.   If you are frugal, carry little debt, and are more of a homebody, maximum guidelines should fit your lifestyle.  However, if your entertainment and dining budget is on the higher end, you may want to consider a home loan with monthly payments lower than the maximum approved amount.

Though not necessarily included in your official mortgage approval calculation, it is important to track all other monthly bills and subscriptions. Most importantly, all savvy financial planners advise budgeting a minimum, payment of 10% of your gross income to a savings plan.

Other necessary fixed expenses to consider include:  federal & state income taxes, health & dental insurance, children & dependent expenses, cell phone, cable & internet, gas & electric, clothing, homeowner’s association fees, and car insurance.

Be sure to also consider variable, but recurring expenses, such as groceries & cleaning supplies, haircuts, dining out, gym membership, Netflix, daily coffee purchases, uncovered medical expenses, vacation savings, birthday & Christmas gifts, veterinary & food expenses for your pets, and any major upcoming life events (like participation in a wedding). Variable expenses can be difficult to calculate. Experts recommend keeping a journal or spreadsheet to track this spending and revisit the list regularly to see where reductions can be made.

Other items to consider

Property taxes change every year the past few years have seen an abnormally large increase in tax rates in Seattle due to past legislation.  The 2019 property tax bill will not reflect much of an increase. The average tax bill in King County for 2019 will be approximately 1% of the value of the home.  Thus, a home with a value of $250,000 will see an annual property tax bill of $2500.  Divide that number by 12 (months), and the monthly tax liability is $208.34.

Certain buyers are eligible for property tax deductions or exemptions.  If you are disabled, elderly, or the widow(er) of a veteran, be sure to discuss the tax breaks with your favourite Seattle online mortgage lender.

Also, keep in mind that certain utility bills are higher in a larger house.   If your current living situation is a one-bedroom apartment in a high-rise, chances are you pay very low heating and electric bills.   When considering your home purchase, keep in mind that the larger the square footage, the larger the utility bills will become.

Monthly mortgage payment guidelines are used to calculate generally how much mortgage payment an individual can afford.  However, they do not anticipate for all individual spending habits.  Make a list of all possible expenses, fixed and variable, and prioritize voluntary spending categories.  Are those expenses absolutely necessary?  Be realistic when assigning a value to entertainment expenses.

Consider alternatives, such as dining at home or avoiding your favourite clothing store.  It is possible to be a homeowner and still enjoy your life!  Check out all of your Seattle home financing options at www.sammamishmortgage.com, and follow their simple steps for preapproval.

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