In the age of internet and social media, does the business card still count for something? You can wish that you can do without one for networking and sales, but you would be wrong. When you hand a person your perfect professional and modern business card, then you could build trust and keep the conversation going long after it finishes.
Survey proved that human beings are tactile creatures who learn by touch and interaction, and the business card is a tangible way to build relationships. As far as brand collateral goes, business cards provide great value for money. So, getting your business cards designed perfectly and printed in low cost is very important.
The graphic design of business cards is evolving too, with designers working in features like play to differentiate industries, brands, and businesses. As a designer, you have the power to help your clients make a great first impression and to do this, you need to be prepared to break some rules.
Of the 20,596,250 business cards printed every day, nearly 90 percent will be thrown out in less than a week. However, this doesn’t happen because business cards are ineffective as a marketing medium.
In fact, it just only takes two thousand business cards to increase a company’s sales by nearly 3%. That’s a shockingly high return for just one marketing resource.
But the big question is why do so many cards end up in the garbage? The fact is, a lot of business cards have crummy, boring and clumsy designs. No one wants to hold on to something that looks and feels cheap.
So, the main thing is you have to create card ineffective way that attracts everyone. Here are few tips for how to design the perfect business card in 2018
Table of Contents
Understand the Fundamentals Of Design
Before you apply your knowledge of the fundamentals of design, first you need to nail the basics. Ensure that you have all the contact information your clients need for their business card:
- Phone number
- Other ways to stay in touch
As for the elements and principles of design of cards are concerned, you have to strike the exact balance with all the information given. The visual and text hierarchy plays an important role in creating a successful business card.
Create Visually Striking Images
Use good visual imagery to grab more attention and make your business card memorable. For a double-sided business card, use side 1 for contact information. For side 2, have to inject some fun and play into your design.
Add Social Media Details
It is a good rule of thumb to only promote the social media presence that is most relevant to your client’s brand. Choosing which social profile to include is a complicated process, so be sure to consider the nature of your client’s business. If they’re a no-nonsense stockbroker, Instagram probably isn’t the best choice.
Choose the Exact Choice of Materials and Card Stock
Concentrate on the material you will be designing on; shape and the form are important in the design process as well as the thickness of the card that will feature your design. Do consider special finishes, which include cutouts, presses, emboss/deboss, and note that these finishes are dependent on your client’s print budget.
The secret here is not to go overboard and include all the bells and whistles but rather think of how the physical attributes of the card will make your brand stronger.
During the design planning stage, take into account paper choices, colors and optional extras like embossing or gold leafing. Keep in mind that the more you customize the materials (size, texture etc) the more expensive production becomes.
Shape Your Business Card
Where ever you go in the world, business cards are almost always rectangular and all the business people follow same as if it is a rule. The business card printing India follow standard size 3.5×2-inch horizontal rectangle. But why stay stuck in an old method? Break old standards and design for something fresh and creative.
A die-cut card can take any shape your client wants, whether that’s a flower shape, circle, a lion, or something else entirely. Die-cutting also lets you put holes in the middle of a card to create an interactive or stencil design. 3D designs of a card go a step further.
At this point, you are not really designing a card anymore, you’re creating a small object with your client’s contact info on it. And that’s super because it will stand out no matter where your client goes, with very little chance it will end up in the trash.