What do you prefer when it comes to reading the latest stuff or knowing the latest news? Well, the answer we expect from most of you is “Social Media”. And that’s true also. Stats show that 60% of the Instagram users get to know about new products on the platform only. Thus, whether it is the latest news, new products, something viral or anything else, people get to know about it from the social media.
And coming to our topic, i.e. the impact of social media marketing on businesses, the business owners can definitely leverage the power of social media to build their brand, strengthen their relationship with the customers and ultimately, increasing their customers and sales.
With around 3 billion active social media users, the businesses are missing a big deal (for the growth of their business) if they are not utilizing social media. No matter what the size and kind of a business, it must take advantage of social media in order to survive in this era when social media is illuminating the internet with customer-focused and engaging content.
Below we have mentioned a few ways the social media can boost up the growth of a business.
Table of Contents
Helps in business advertising and brand building
Social media advertising is growing faster than ever, especially, after businesses realized the importance of different platforms in reaching their potential customers. It is something that is here to stay for a long time.
Advertising through social media makes sense due to some reasons. Firstly, it is cheaper as compared to traditional methods of advertising. Even most of the platforms are free to use, which means you can use them and grow at your own pace. And even if you are going for paid ads, you would pay for something that actually works.
Secondly, unlike the offline advertising where you take a blind shotgun approach, social media ads help you reach targeted audience thereby, increasing the conversions and ROI.
Boosts business growth
Social media marketing helps your business grow by increasing website traffic, generating more leads and boosting sales. You can share the latest content from your website on all your social media profiles in order to get the readers as soon as a new post is published. Not only that, but the traffic to your website can also be increased by participating in the social chats and showcasing your expertise.
Moreover, the engaging and attractive posts/ads help you gain the attention of the viewers which further results in increasing the leads. And once the leads are increased, the potential customers show interest in your products and this brings a hike in the sales.
Also, when people talk about your company, products or services on social media, it increases brand awareness, credibility and affects customers’ purchasing decisions, thereby setting your business up for more sales.
Promotes customer satisfaction
Building new customers takes time and efforts; you need to approach them, engage them and finally, persuade them through your ads to make a purchase from you. On the contrary, retaining an existing customer is not only easier but also brings benefits to your business. For an instance, the existing customers can help you build brand credibility through word of mouth, by sharing your posts or by recommending your products/services to their friends.
However, for that to happen, you need to offer a satisfactory experience to your customers and this is what you can do through social media.
Social media helps you have a personal and a close connection with your customers and this lets them have a satisfactory experience. Paying a little attention towards client communication and satisfaction can really make a big difference in your business growth.
So, when you share important information, inform your customers about offers, listen to their problems and maintain a regular contact with them, it lets you win their trust and build a stronger relationship with them. And this is something quintessential for the businesses looking for growth.
Helps you slay the competition
Beating your competitors becomes easier through social media marketing as you get to know what actually they are doing and what you need to do in order to give them a competitive edge.
Don’t get panicked to see the crowd of the similar business on the social media channels; chances are there that most of them would have not even updated their profiles and some of them would not be using it the right way. Just take advantage of this and you will find yourself slaying the competition effectively.
When it comes to social media marketing, it is not essential to use all the social media platforms (what most of the businesses are doing); instead, it is essential to use a few of them (the ones your target audience may be using, most probably) and leverage their power completely by following the right strategies. Just making your profiles on these platforms is not enough, you need to respond to the messages you get, post regularly and ensure proper customer engagement.
While using social media for beating competition, you don’t need to post just for the sake of posting. You need to create the right strategies and follow them until you find a way to connect to your own audience. Thus, if used thoughtfully, social media marketing can definitely help you have a winning edge no matter how tough is the competition.
The importance of social media marketing can only be understood when you start doing it. When done right, it not only proves to be cost-effective but also benefits your business in the long run. The truth you need to know about social media advertising is that it is no more a matter of choice, instead, it has become necessary for the businesses that want to succeed.
So, without much thinking, start your journey to rocket ahead of all your competitors and begin with your social media marketing campaign today.
Larry Brayan is the writer from Florida, USA, ON province having 9 years of experience in writing. I like to work with friends and people that are as passionate about what they do as I am. I am an interface designer and developer in the USA. I love the challenges of helping clients apply it to their projects.