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Importance of Brand Consistency in Taxi Businesses

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taxi Businesses

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms” – Simon Mainwaring

The On-Demand Taxi Services have flourished in the recent past. Uber being the global leader has conquered 72 countries. Along with Uber other brands such as Lyft, Grab, Didi, and Ola have also emerged. This healthy competition is a blessing for the consumers as they are getting so many alternatives for traditional taxi business.

If you are an entrepreneur aspiring to create a taxi app then one question would be surely in your mind right now ─ How to gain the attention of consumers despite this fierce competition? In this article, we’ll break down the possible solution for this question.

Before we go deep down I would like to ask one simple question. What’s the first point of interaction between your customers and the brand? It’s the brand name, the brand logo, and the brand content. As the saying goes the first impression is the last impression, I think the first interaction is critical and you must put adequate efforts and focus to gain their attention.

Brand Consistency is the Key

An average person usually sees thousands of products. These products come from all the means whether they are billboards, TV, radio, classifieds, or internet. However, the consumers only go for a few products. It is because the brand that they chose was able to establish an emotional connection with the consumer. And how it did that?

Multiple scientific studies have emphasized the importance of brand consistency. Science has already proved the fact that wiring of our brain is in such a way that they are adept in finding patterns. Whenever a consumer sees a brand which they recognise from the past, they are more likely to buy it than a brand with a changed or confusing logo.

Mismatched & confusing logos, bad marketing strategies and inconsistent branding gives a bad impression to your customers. On a subconscious level, they will see your brand as unreliable. Whereas, maintaining and feeding consistent information to your customers will build a strong bond.

Spending a fortune to set up a huge marketing campaign could be one way. Many big firms do employ this method to get their consumer’s attention and why not? If you got such amount of money; there’s no harm in spending on marketing. However, you don’t need to spend a fortune ─ one of the perks of Taxi Industry. Since the taxi industry is still in its nascent stage, brand consistency would just do the job.

Avoid Common Errors

Maintaining brand consistency is not a rocket science. You just have to take care of small things and the big ones would fall in place. You just need to ensure if there is are inconsistency in the logo, name, or any marketing content that could cause confusion in the consumer’s mind? If yes, then you must take the necessary steps to counter it.

The taxi industry is such that it uses many terms like Cab, Taxi, Cars, etc. These terms are interchangeable and using all of them would be simply foolish. To maintain brand consistency, you must select any one word and then use it till eternity. The same goes for logos, you must ensure that your logo looks the same everywhere; whether it be your website, billboards, cards or any other platform.

You can take inspiration from global behemoths like KFC and Pepsi. No matter where you go, you won’t see any variation in their logo and spelling. In fact, these brands have such a prestige that the consumers can recognise them just by having a glimpse of their logo. It is very hard to confuse with the logo when they have prominent figures and colour patterns as in an old figure on the KFC logo and blue, red, and white colours on Pepsi’s logo sphere.

You can too achieve this success and trust amongst the customers if you take care of the details as consistency and preciseness is the key here. Following are the steps which would help you to ensure your brand consistency.

  1. What’s in a Name – Well It’s Everything

Pick a company’s name and stick to it no matter what. Customers can have doubt about your brand name like “was it A2B Cabs or A to B Cabs?”. In such scenarios, you must communicate with your customers and let them know that it’s A2B. Moreover, you must confirm that everyone working with you is on the same page in case if there are any changes in the name.

  1. Choose Your Logo – Design is Thinking Made Visual

There are some taxi firms which uses multiple logos. It causes a great deal of confusion in customers’ mind. Even if the company’s name is the same, the subtle variations in the logos confuse them. To avoid these, first, you must have knowledge of common logo problems such as pixelated, stretched, and off-colour logo.

Image source: www.autocab.com

  1. A colour is as strong as the impression it creates – Choose Your Colour Shade

Choose a colour shade which will remain constant. For example, can you imagine Facebook without blue? or Uber without black? These are their characteristic colours. They ensure the consistent use of it to a point until the customers can identify the brand just by the colour palette.

  1. Maintain Consistency in Brand Voice

Recognizing and maintaining your brand voice is essential as that’s the way how you would communicate with your customers. Your marketing content will depend on your target audience. For example, a service like Uber will have a different tone than a service like Etihad Airways. To maintain this tone and emotion you must ensure that all your marketing content through social media, website, billboards, and all other platforms are consistent.

Final Thoughts

Brand consistency is an important element. If you weren’t paying enough attention to it earlier then don’t worry it’s never too late. Taking baby steps toward it would be a great start. Brand consistency may seem insignificant; however, it is a game changer.

Giving attention to details is all you got to do. One crucial aspect to keep in mind is having effective communication amongst your employees. You got to confirm that everybody is aware of the content going out to the customers and every department is working in sync.

You would be pleasantly surprised to know how much a change in brand consistency can bring in. It can affect every small purchase. By just maintaining the brand’s name, logo, and tone; you would see customer’s trust growing along with customer retention.

Siddharth Kashyap loves crafting content and sharing information about technology and business. Since the world mainly revolves around, business growth, and technological advancements, you can always find her delved into the digital world.

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PM Modi was Seen Plogging at Mamallapuram Beach and He Also Requests Everyone to Keep Public Places Clean

Priya Verma

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PM Modi was Seen Plogging at Mamallapuram Beach

Prime Minister Narendra Modi is a name that needs no introduction. He is a man of words, what he said, he does. As we know he is so strict regarding preserving Mother Nature and preserving our environment. That’s why he encourages everyone to avoid the use of plastics in daily life and he is the man behind launching Swacch Bharat Mission in India to encourage everyone to make India neat and clean. Recently, we also him on a cleaning spree at Tamil Nadu’s beach, Mamallapuram ahead of meeting with Chinese President, Xi Jinping. Most of the individuals have appraised Modi for this act while some are making fun of him by saying, cleaning plastic with plastic and some other comments.

PM Modi also releases a video on Twitter while cleaning the trash-

Even PM Modi also released the video on Twitter where he could be seen picking up plastic garbage from the beach and other kinds of waste from while doing his morning walk which got viral on social media. He was wearing a black kurta and dhoti, walking barefoot and picking up litter very nicely.

Modi on Twitter Said

On his Twitter profile, he mentioned, “Plogging at a beach in Mamallapuram this morning. It lasted for over 30 minutes. Also handed over my ‘collection’ to Jeyaraj, who is a part of the hotel staff? Let us ensure our public places are clean and tidy! Let us also ensure we remain fit and healthy.”

Seeing his Post on Twitter, fisherman K. Vinod who belongs to the Ocean awareness group, responded, “When the Prime Minister can do it, why can’t ordinary people too.

One of the Mamallapuram residents appraises Modi’s Act

Appraising the act, Mamallapuram resident, Aine Edwards had also posted several photographs where she says how clean the town and beach looks after the summit. “It just shows that the town has the potential to be clean. The humans, who cleaned it up so beautifully, did a good job. But can they keep it that way?” she asked.

Actor Prakash Raj criticized his exercise

Some of them also criticized this act of Modi, Actor Prakash Raj on Twitter said,

Other people said that the beach was already clean since it’s a tourist place. Modi is just trying to raise his name that’s it. For example Kancheepuram District Collector, P. Ponniah said the plastic must have washed up onto the beach. “Since the beach is visited by tourists, it is usually kept clean. We had also cleaned up the beach before and during the summit,” he said. Here, he means to criticize his exercise.

As PM Modi has arranged an informal summit with Chinese President, Xi Jinping, he also discussed with him lots of other areas of concern and issues that are affecting our environment and nature. They both met at Mamallapuram and held the second round of talks at Taj Fishermen’s Cove in Kovalam.

This year while giving a speech on the occasion of Independence Day, PM Modi had announced a campaign to make the country free by not using any kind of plastic. Now, we need to wait and watch how many of us will follow what he said to keep our country clean.

Many people are telling that he is pretending to clean the beach. For all those haters, Team GudStory wants to give a simple msg which is the same in the following tweet..

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Finance Ministry Decides To Shut Down Two Telecoms BSNL and MTNL Putting The Lives of Over 2 lakh Jobs at Stake

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Finance Ministry Decides To Shut Down Two Telecoms BSNL and MTNL

The two of the most prominent broadband companies, Bharat Sanchar Nigam Limited (BSNL) and Mahanagar Telephone Nigam Limited (MTNL) are going to be shut down as decided by the Finance Ministry. Well, this news has made many people sad and disheartened. The reason behind this is their love and attachment towards these service operators they have for decades that they can’ afford to forget. As per the reports by the Financial Express, the two public sector undertakings are now finding difficult to sustain amid the competition between private companies that have taken over them. This is why the government has finally decided to shut them down permanently which will leave people working here in the lurch.

The report also tells that the ministry has rejected the proposal kept by the two telcos of pumping in a massive amount of Rs. 74,000 crore to revive them. The ministry has told that the total expense in closing both the companies would be less than Rs. 95,000 crore including the payment to their 1.65 lakh employees for the voluntary retirement scheme and its debt repayment.

While the proposal to shut down these two companies might be very surprising for many but for some it was obvious as we all know how hard it was for BSNL to survive between too many competing companies in the private sector. BSNL has been struggling for very long and even its employees were also not paid for a long time due to their incapability. Last month, it was reported that BSNL had asked 50% of its employees to resign at their will. Even, MTNL is also making defaults for not paying their employees on time from some months.

Both of these companies have a huge employee base. BSNL has 1.76 lakh employees across India while MTNL has around 22,000 employees and the total monthly salary expenses of BSNL are in the range of Rs. 750-850 crore while that of MTNL is around Rs. 160 crores which they are not able to pay right now.

As soon as this news came out, people became emotional and they start outraging their comments on Twitter for the companies and their attachment towards them.

Have a look at some of the tweets below:

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6 Reasons That are Responsible for Giving Indore The Title of Cleanest City of India

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6 Reasons Why Indore Won The Title of Cleanest City of India

You might be knowing that the city Indore has been given the tag of the cleanest city of India. There are multiple reasons that have made this city clean and beautiful. Back to back, three times the city has been given the tag for the cleanest city. I will say not only the government’s strict regulations but also the combined efforts of the citizens have made this city to get this title. All have done a fabulous job to make the city clean. So, are you curious to know which reasons make this city the cleanest and beautiful one? Let’s talk about it

Some of the reasons that make Indore the ‘cleanest’ city of India:

1. They keep separate dustbins to hold trash

They keep separate dustbins to hold trash

via; Twitter

Did you know garbage bins in Indore has been replaced by dustbins? Almost in every locality and area, you will get to see proper dustbins. Not only this, they have two separate dustbins to carry the trash. One is for dry waste and another one is for wet waste.

2. Government distributed dustbins

Government distributed dustbins

via: Twitter

Such a wonderful initiative was taken by the government to gift the dustbins to the residents of the city by visiting their homes. This way they are motivating people to use dustbins and help them in saving the environment by not littering here and there.

Also read: Top 5 Things To Do in Indore

3. Musical trucks to spreads the Swacchta awareness among everyone

Musical trucks to spreads the Swacchta awareness among everyone

via: Twitter

To spread awareness for cleanliness, the government has also made use of the trucks which play music like Swachh Bharat Ka irada song and hatrick song.

4. Residents were given awards

The residents who contributed to making the city clean and beautiful were also given timely rewards and recognition by the government where they share their stories about how they did this and try to inspire everyone by their great deeds.

Also read: 10 Best Affordable Cities to Live in India

5. Giving awareness about composting

Giving awareness about composting

via: Twitter

People were also given awareness about how to compost the waste and in what way. How the whole system works and how the waste will be composted by playing ads on radio or newspaper.

6. Children were made ambassadors of Swachh Bharat

Many small children were also made brand ambassadors of cleanliness mission, Swachh Bharat for Indore. The songs were also recorded by the children regarding the garbage collection and were played so that other people would get to know about this. Even they use rap to make it more attractive and attention-seeking.

Not only these measures have made the city beautiful and clean, but also the government efforts and some strict policies related to garbage collection have made people attentive. Those who do not pay attention to it were also levied a hefty fine and those who followed were given awards. This is due to their combined efforts, Indore was ranked the cleanest city in India, according to Swachh Survekshan which is an initiative of the Urban Development Ministry.

So, by following these ways we can also make our city clean and beautiful like Indore. Let’s take a pledge that we will not litter and try to save our environment and mother earth.

Also read: These 11 Railway Stations Look No Less Than Airport With Beautiful Wall Designs And Paintings

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