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Importance of Brand Consistency in Taxi Businesses

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taxi Businesses

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms” – Simon Mainwaring

The On-Demand Taxi Services have flourished in the recent past. Uber being the global leader has conquered 72 countries. Along with Uber other brands such as Lyft, Grab, Didi, and Ola have also emerged. This healthy competition is a blessing for the consumers as they are getting so many alternatives for traditional taxi business.

If you are an entrepreneur aspiring to create a taxi app then one question would be surely in your mind right now ─ How to gain the attention of consumers despite this fierce competition? In this article, we’ll break down the possible solution for this question.

Before we go deep down I would like to ask one simple question. What’s the first point of interaction between your customers and the brand? It’s the brand name, the brand logo, and the brand content. As the saying goes the first impression is the last impression, I think the first interaction is critical and you must put adequate efforts and focus to gain their attention.

Brand Consistency is the Key

An average person usually sees thousands of products. These products come from all the means whether they are billboards, TV, radio, classifieds, or internet. However, the consumers only go for a few products. It is because the brand that they chose was able to establish an emotional connection with the consumer. And how it did that?

Multiple scientific studies have emphasized the importance of brand consistency. Science has already proved the fact that wiring of our brain is in such a way that they are adept in finding patterns. Whenever a consumer sees a brand which they recognise from the past, they are more likely to buy it than a brand with a changed or confusing logo.

Mismatched & confusing logos, bad marketing strategies and inconsistent branding gives a bad impression to your customers. On a subconscious level, they will see your brand as unreliable. Whereas, maintaining and feeding consistent information to your customers will build a strong bond.

Spending a fortune to set up a huge marketing campaign could be one way. Many big firms do employ this method to get their consumer’s attention and why not? If you got such amount of money; there’s no harm in spending on marketing. However, you don’t need to spend a fortune ─ one of the perks of Taxi Industry. Since the taxi industry is still in its nascent stage, brand consistency would just do the job.

Avoid Common Errors

Maintaining brand consistency is not a rocket science. You just have to take care of small things and the big ones would fall in place. You just need to ensure if there is are inconsistency in the logo, name, or any marketing content that could cause confusion in the consumer’s mind? If yes, then you must take the necessary steps to counter it.

The taxi industry is such that it uses many terms like Cab, Taxi, Cars, etc. These terms are interchangeable and using all of them would be simply foolish. To maintain brand consistency, you must select any one word and then use it till eternity. The same goes for logos, you must ensure that your logo looks the same everywhere; whether it be your website, billboards, cards or any other platform.

You can take inspiration from global behemoths like KFC and Pepsi. No matter where you go, you won’t see any variation in their logo and spelling. In fact, these brands have such a prestige that the consumers can recognise them just by having a glimpse of their logo. It is very hard to confuse with the logo when they have prominent figures and colour patterns as in an old figure on the KFC logo and blue, red, and white colours on Pepsi’s logo sphere.

You can too achieve this success and trust amongst the customers if you take care of the details as consistency and preciseness is the key here. Following are the steps which would help you to ensure your brand consistency.

  1. What’s in a Name – Well It’s Everything

Pick a company’s name and stick to it no matter what. Customers can have doubt about your brand name like “was it A2B Cabs or A to B Cabs?”. In such scenarios, you must communicate with your customers and let them know that it’s A2B. Moreover, you must confirm that everyone working with you is on the same page in case if there are any changes in the name.

  1. Choose Your Logo – Design is Thinking Made Visual

There are some taxi firms which uses multiple logos. It causes a great deal of confusion in customers’ mind. Even if the company’s name is the same, the subtle variations in the logos confuse them. To avoid these, first, you must have knowledge of common logo problems such as pixelated, stretched, and off-colour logo.

Image source: www.autocab.com

  1. A colour is as strong as the impression it creates – Choose Your Colour Shade

Choose a colour shade which will remain constant. For example, can you imagine Facebook without blue? or Uber without black? These are their characteristic colours. They ensure the consistent use of it to a point until the customers can identify the brand just by the colour palette.

  1. Maintain Consistency in Brand Voice

Recognizing and maintaining your brand voice is essential as that’s the way how you would communicate with your customers. Your marketing content will depend on your target audience. For example, a service like Uber will have a different tone than a service like Etihad Airways. To maintain this tone and emotion you must ensure that all your marketing content through social media, website, billboards, and all other platforms are consistent.

Final Thoughts

Brand consistency is an important element. If you weren’t paying enough attention to it earlier then don’t worry it’s never too late. Taking baby steps toward it would be a great start. Brand consistency may seem insignificant; however, it is a game changer.

Giving attention to details is all you got to do. One crucial aspect to keep in mind is having effective communication amongst your employees. You got to confirm that everybody is aware of the content going out to the customers and every department is working in sync.

You would be pleasantly surprised to know how much a change in brand consistency can bring in. It can affect every small purchase. By just maintaining the brand’s name, logo, and tone; you would see customer’s trust growing along with customer retention.

Siddharth Kashyap loves crafting content and sharing information about technology and business. Since the world mainly revolves around, business growth, and technological advancements, you can always find her delved into the digital world.

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What It Takes To Become A Forensic Criminologist

Neetika Mahawar

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Forensic Criminologist

Forensic Criminology is a field that involves investigating actions, assessing crime, and understanding the behaviors behind criminal activities amongst several other requirements. If you have an interest in the law and our justice system or are intrigued by psychology and the behavioral patterns of people involved in crime, forensic criminology could be a great career field for you. People who work in this role help to prevent crime by understanding criminal attitudes. Forensic criminologists work alongside the authorities with the use of their expertise and skills and are typically educated to a degree level.

Understanding the Role of a Forensic Criminologist

Forensic criminologists focus on the psychological aspects of crimes to determine types of criminal behavior and the after-effects that felonies leave on any victims involved. Their work aids courts and lawmakers in the decisions that are made when enforcing procedures and policies.

Some people may confuse forensic criminologists with forensic scientists; however, the responsibilities of forensic scientists and forensic criminologists are different. While forensic scientists study evidence and samples from a crime scene, it is the forensic criminologist’s job to observe the demeanor and nature of lawbreakers. It is their job to analyze the whole personality of the criminal, understanding their mindset so it is possible to target the causes behind their past and current crimes.

Learning about their victims is also an essential factor in the job of assessing the criminal’s behavior. Great communication skills and the ability to think critically are useful attributes when choosing to work in this sector. Forensic criminology does require scientific research and scientific capabilities, which is usually why confusion on the differences between these roles can arise.

An Interest in Supporting the Justice System

Supporting the criminal justice system plays a huge part in the role of a forensic criminologist. From testifying in court to working alongside the law at crime scenes, expert knowledge is an important necessity when it comes to solving and preventing crime. There are many questions asked at trials to help the judge and jury understand exactly how the crime happened, meaning the criminologist’s full understanding of the criminal’s frame of mind is incredibly useful information to the court when coming to a fair and justifiable verdict.

Being Able to Work with the Mentally Ill

Adjusting the approach and perspective of how criminals are investigated is expected when working as a forensic criminologist. Recognizing what motivates any criminal to commit a crime is part of the job, and you will find different backgrounds, reasons, and circumstances in most cases. Crimes committed by someone suffering from a mental disorder must be approached with a specific set of questions, such as does their mental illness affect their ability to think clearly? The treatment strategies taken with mentally ill offenders are intended to help understand their behavioral functioning and improve their ability to cope.

Before sending mentally ill criminals to trial, a medical report is obtained and considered. In cases where there is mental health disposal from the court, satisfactory treatment and management for the offender will be available.

Getting Your Forensic Criminology Degree

Criminology enthusiasts do not always have to attend college to gain their education. A Combined Honours BA in Criminology and Policing can be achieved with institutions like Wilfrid Laurier Online, where you can also find what a typical day as a forensic criminologist involves. Completely online courses like these mean you can even study from home in a flexible way.

Deciding Where Your Criminology Career Will Take You

There are several paths you can take with a degree in criminology. Opportunities to work your way up in this career field can take you in many different directions, opening a wide range of options. Jobs with the government, social work, or working in prisons are just a few career avenues you could take. Think about what interests you the most when it comes to criminology and the criminal justice sector. Some other jobs besides a criminologist that you can accomplish with a criminology degree are:

  • Police Officer
  • Social Worker
  • Detective
  • Prison Officer
  • Investigator
  • Youth Probation Officer
  • Criminal Psychologist

Overall, if you have a desire to pursue a career in criminology, it can be acquired through education and studying, even if you have no previous experience with the law.

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What is Melanoma? Detail About 4 Types of Melanoma

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Detail About 4 Types of Melanoma

The most serious kind of skin cancer, melanoma can be treated successfully if detected early. The risk of developing malignant melanoma is a combination of genetic predisposition, environmental factors, and lifestyle backgrounds. It starts, like most cancers do, as an uncontrollable dividing cell, in that case, the melanocyte, that is overlooked by our immune system, a mishap occurring most likely due to a genetic mutation that makes this abnormal growth go unnoticed for a while.

Melanocyte is the cell giving our skin its color and protecting us from UV UVA radiation, but also the one that multiplies itself uncontrollably in melanoma. It can happen at any age but mostly in young adults; it has a higher occurrence in the mid-20 to late ’30s, an age that most people are actively living their life, most of them carefree of sun damage. It’s alarming: in the given condition of our planet, solar radiation is increasing and, although epidemiology still corroborates that most cases happen in equatorial countries, the number of cases in Europe is on the rise.

Melanoma was once considered rare cancer in most developed countries but its incidence has risen faster than any other type of cancer since the ’50s. It’s the sixth most common cause of cancer in the United States. Prevention and monitoring are still the best treatment for skin cancer; if someone in your family has or had any sort of skin cancer, tell your doctors. If you’re not sure, get tested. Genetic testing gives you an advanced state of foresight; knowing your genetic background empowers you and creates awareness to change lifestyle and exposure to other predisposing factors.

Types of Melanoma

Melanoma has four basic types, three of them begin in situ: it starts at the top layers of the skin and sometimes they become invasive, one of them is invasive from the start, and the severity of those cancers is measured by how deeply it invades your skin.

1. Superficial spreading melanoma

is the most common type, about 70% of all cases. As the name suggests, this melanoma grows along with the top layer of the skin for quite some time before penetrating more deeply. The first sign for superficial spreading melanoma denotes the appearance of a flat or slightly raised discolored patch with irregular borders and a somewhat asymmetrical shape. The color varies as you may see areas of tan, brown, black, red, blue, or white. If there is a previously benign mole, it has a high chance of this melanoma. Superficial spreading melanoma can occur in a previously benign mole. This melanoma can be found almost anywhere on the body, but it is most likely to occur on the trunk in men, the legs in women, and the upper back in both genders.

2. Lentigo Maligna Melanoma

is similar to the superficial spreading type: it’s also closer to the skin surface for a while, and usually appears as a flat or mildly elevated mottled tan, brown or dark brown discoloration. Arising on chronically sun-exposed, damaged skin on the face, arms, upper trunk, and face or elderly skin is most likely to get affected by this type of in situ melanoma. Doctors referred it to as lentigo Maligna melanoma if this cancer becomes invasive.

3. Acral Lentiginous Melanoma

is very common in Asians and Americans-African and least similar among Caucasians. It also spreads superficially on the skin before penetrating more deeply. It is different from the others, though, as it usually appears as a black or brown discoloration under the nails or on the soles of the feet or palms of the hands. Sometimes Acral Lentiginous Melanoma is found in people who are dark-skinned and become advance quickly than lentigo Maligna and superficial spreading melanoma.

4. Nodular Melanoma

is usually invasive at the time it is first diagnosed. The malignancy is recognized when it becomes a bump. It is usually black, but occasionally blue, gray, white, brown, tan, red, or skin tone. This is the most aggressive of the melanomas, making 10 to 15 percent of the diagnosed cases. It affects legs, arms, and trunk of aged people, as well as men’s scalp.

Featured image source: ChesiireCat/Getty Images

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Top Essential Things To Know To Become A B2B Tech Marketer

Satendra Kashyap

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B2B Tech Marketer

A B2B tech marketer is a professional that develops advertising strategies to promotes the services of a specific company. These professionals mainly formulate their plans based on the requirements of the customers. The common strategies include email marketing, social marketing, PPC advertising, SEO plans, etc. In case you aspire to be one of the successful B2B tech marketers, here are some of the essential things to know:

1. Not Two Personas Are Same

The first thing you need to understand is that no two personalities can ever be the same. You need to take the requirements of the customers in consideration and formulate the marketing plans for the products.

2. Online Expertise at Your Service

The next thing you might consider would be hiring the services of an online expert. In today’s world, every business use technology to reach out to the audience. You need a website to market your products and services n the digital platform.

Such a marketing plan would help you to reach out to the audience across the globe. But in such a case, you need the services of a reputed tech professional who can guide you through the details of digital marketing.

3. Who Are the Trendsetters on Social Media?

Most of the corporate companies and other organizations make sure to use the social media platform for promoting their trade. If you want to promote your company too, it is time to look for influencers on social media. Instagram happens to be one of the trending social media platforms. Many companies even like to buy Instagram likes and followers to increase the visibility of their profile.

Hence, to become a successful B2B tech marketer, you need to stay ahead in the game of Instagram and other such media platforms. You can engage in friendly conversations with the customers directly. Or you can hire the influencers that can help in the paid marketing of the products of your company.

4. A-B-Cs of Marketing

Completing a degree in the marketing field will only help you to learn the fundamental theories involved with the same. But the real challenge kicks in when you need to utilize such knowledge in the actual world. Make sure to go through case studies to learn practical marketing strategies used for promoting a business.

5. Develop Content

Marketing remains closely associated with the content. It is necessary to frame the content as per the requirements of the products. The right kind of content will help you to garner the attention of the audience without any hassles. Hence, make sure to hire the professionals accordingly to channelize the content for the website.

Overall, make sure to use the social media platform entirely for marketing the products digitally across the world. People using such profiles tend to invest in services from companies like Greedier Social Media for increasing the visibility of their profile. Such services help in driving the potential traffic towards the profile of the company. Therefore, make sure to develop your skills to become the best B2B tech marketer for your company.

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