Local results are displayed when a user searches for an institution or place near their location. They are visible at different places in Maps and Google Search. For example, you will probably get local results if you enter the search for “Italian restaurant” on your mobile device. Google will try to show you the types of restaurants nearby that interest you. In the image below, Google uses local results to offer different options.
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Cannot find your establishment? Provide more relevant information.
Do you find that your business is not showing up when you search for your products or services in your area? To maximize the frequency with which your potential customers are shown in nearby search results, follow the steps below in Google My Business. If you provide an update business information in Google My Business, you can improve your local Google ranking, as well as your presence on Maps and search pages.
Enter complete data
Local results favor the most relevant results for each search. The more complete and accurate information is available to institutions; the more likely they are to display for certain queries. Make sure you’ve entered all the information about your business in Google My Business so that potential customers have all the information they can about your products or services, your location, and your business hours.
For example, indicate your mailing address, your telephone number and the category of your activity. Also, be sure to update this information as the school’s situation changes. Learn how to edit your business information.
Validate your establishments
Validate your businesses to have the best chance to present them to users of Google products like Maps and search pages. Learn more about validation.
Indicate precise schedules
We recommend that you enter and update your information on this topic, including special opening hours for holidays or holidays. Your potential customers can know your availability and go confidently in your establishment without fear that it is closed. Learn how to change schedules.
Manage and respond to reviews
Exchange with users by responding to comments they make about your business. The fact responds to reviews shows that you value your customers and the comments they make on your business. Positive and quality user feedback also helps improve visibility and increases the likelihood of potential customers visiting your facility. Encourage customers to leave comments by creating a link that they can click to write reviews.
Include photos in your listing to showcase your products or services, and to tell the story of your business. Representative and attractive photos can convince a potential customer that you can provide what they are looking for.
The method used by Google to determine the local ranking
Local results are mainly based on criteria of relevance, distance, and importance. We combine these different parameters to try to offer you the best search results possible. Google algorithms may, for example, decide that an institution that is not closest to you may be better suited to you than another located right next to where you are. He will then get a better position in the local results.
Relevance defines the extent to which an establishment record matches the request entered by the user. Comprehensive and detailed information helps us better understand your business and display your listing in relevant searches.
As the name implies, the distance is the distance between the establishments in the results and the location indicated in the search. If the user does not specify a place in his search, we calculate the distance based on the information we have about his position.
Importance is the level of popularity of an establishment. Some places are more important in the real world than on the Internet, and search results consider this setting to determine local rank. Thus, famous museums, prestigious hotels or particularly well-known brands are likely to benefit from a high level of importance in the results of a nearby search.
The importance also depends on the information available on the whole web about an establishment (links, articles, directories, etc.). The number of Google reviews and ratings are counted in the nearby search rankings.
The more positive a facility scores, the more likely it is to rank high in the local rankings. Your position in the web results is also taken into account. Therefore, we recommend that you follow good SEO practices for your local SEO.