Imagine you just came up with a cool new idea. A product for example – or an event. You know for sure, that everybody is absolutely going to love your creation, but you just don’t quite know, how to get the message across. How can you tell people about your idea?
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How to spread the word in 2018
Facebook ads are a thing of course, but they are also extremely annoying! Haven’t you ever made the decision, to not buy a product because of the advertisement you received for it? I’m sure you have. The same goes for Instagram ads. After all, they are more or less the same thing.
Just like in the good old days
An alternative would be to go old school. Print leaflets and hand them out, buy an ad in the local newspaper or print a banner and attach it to a plane. Then fly around in the suburban skies, while you throw leaflets out of the window. Pay somebody dance in a crowded area, dressed as a hot dog, to spread your message. Write a song, add your message to the chorus, but play it backward. This way you can subconsciously penetrate your clients will to make them buy your products.
Spreading the word in 2018
Ok, Ok. Let’s get you some serious advice here: If you’re young and your audience is young, it is very likely that your audience has made the same experiences that you made. They will like things that you like and hate things that you hate: like boring, dull, and repetitive ads. In order to appreciate a new product or a new idea, the person who presents it must possess a certain credible. For many millennials, so-called influencers take care of this job the best. With an influencer marketing software, you can easily get your products spread by influencers all around the world.
This way, your advertisement will be a lot less annoying, in conclusion, you will get a lot less negative, and a lot more positive feedback. Why would you want to pay a model, a photographer, and even somebody who edits the pictures that include your product?
If you can just have an influencer post it on their Instagram account. This method is not only more cost effective but will also make your product stick out from the mass.
Make the right decision
When beginning your first influencer marketing campaign you should make sure, that you know what you need. Are you planning on flooding Instagram with high-quality content, that displays your product? Are you just wanting to see how people react to?
If you use the right influencer marketing software you can do all of these things, without having to rent an expensive airplane or even printing a single leaflet.