Customer retention is something that can’t be taken for granted, it is a long-term process that companies need to work hard on continuously to stay ahead of the competition. In any industry, businesses are using new tricks to keep customers on side. This is perhaps most evident in the retail world where businesses will try to pump out new and inviting offers to impress customers. This may include special discounts or ‘Buy One Get One Free’ style offers on selected items to entice new and existing customers.
However, in contrast, targeted acquisition campaigns can be effective, and it is an important KPI (key performance indicator). This can be clearly seen at digital casinos. For example, acquisition campaigns can be promoted at new slots with a free sign-up bonus in the UK. The casinos we work with facilitate this, such as Luckland Casino where you can earn a £50 bonus and 50 free spins or at Playzee Casino where you can pocket a 100% matched deposit bonus, and you will have an extensive range of slots to pick from.
But how have casinos made the most of instant payments and taken advantage of technological innovations to keep players on side? In this guide we have outlined a few key concepts.
Table of Contents
Making banking more secure
Online casino sites have had to work harder to provide more banking options. It is simply not enough to have just debit cards as an avenue for making deposits – there is more of an open banking infrastructure in terms of creating chances to make deposits with the latest e-wallets.
While there has been the idea of a “branding gap” between operators and payments, what is certainly the case, is that with mobile sites, there has been a more concerted attempt to ensure payments are carried out securely and minimise payment failures. Most sites will have two-factor authentication as well as the latest SSL (Secure Socket Layer) measures to ensure that the financial data of players are protected while they enjoy casino games online.
Enhancing the UX experience
Nowadays, having more payments available to deposit with ultimately gives a site more authenticity, and it has also helped to enhance the user experience for players.
After all, players want a seamless banking experience while on the move, and preferably, they will join a site that doesn’t pass on too many banking fees when they wish to make deposits. Generally, casinos that are more flexible with the types of payments they offer will make themselves more attractive propositions in the future.
Reaping the benefits
While we have seen that casinos that have a wide range of instant payments will help players to benefit from their welcome bonus, it may also suit high rollers who wish to get a foothold on the VIP program and climb the ladder.
In casinos, points can win prizes, and with a VIP program, for example, the more payments available, the more likely you will have an extensive range of players who will commit their long-term future to a site. In turn, this will help enhance their overall casino experience.
Naturally, technological changes have accelerated instant payments in the casino sphere. Players aren’t impressed by gimmicks, they want a solution to make their casino experience as stress-free as possible, and if they can access a legitimate banking option, then that will quell any concerns they may have.