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Is Your WordPress Theme SEO Optimized

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WordPress Theme SEO optimized

Search engine optimization or SEO is one of the key factors to get higher ranking in search engine results. Do you think your SEO strategy depends on 100% manual work? The answer to this question is no. Because, if your website is SEO optimized from the structure itself, then you can save huge efforts of putting manual work and make sure to have a good high-quality webpage. So, what are the key factors to look out for while buying an SEO optimized WordPress theme? In this article, we will be discussing these points.

Free Theme VS Premium Theme

Although here the discussion is not about free theme vs. premium WordPress theme, the basic structure of a WordPress theme. As a beginner, most of us prefer to go with a free theme to save the cost. But I am sure you are aware of a good free theme or a bad free theme. Don’t just pick a free theme from any sources of any developer. Because it can harm your website badly. There are many good free themes available from premium WordPress theme developers with certain limitations. But you can start with them as you will not lose the core features. E.g. Generate Press is a very popular SEO friendly and fast loading WordPress theme. But the plus point is that you can use this theme for free of cost. In case you want to customize further you have to buy their premium plug-in.

Things You Must Check While Buying A WordPress Theme

So, the discussion here is free or premium, you must check these key things to find out whether your WordPress site is SEO optimized or not. Coding: Your theme coding is largely responsible for making your website search engine friendly. The more optimised and simple coding considering latest html5 & CSS recommendations, the easier for search engine crawlers to crawl your pages. Most of the SEO optimized themes come with less javascript code or features which simply reduce performances. Site Structure: The easier your website structure and navigation, the easy it will be for reader & search engines to discover different pages. Make sure your theme has good related articles options, some theme also integrated with the most popular post widget so that users can discover such content. Besides that, your website should have a clean design so that one can easily identify the header, sidebar, body page, footer etc. Site Speed: If your website is not able to load fast, then whatever theme you use is of no use. In general, if a website doesn’t load within 2 seconds then the user will never come back. That means you must choose a theme which loads faster. This is only possible if your theme is high code optimized, not having unnecessary features, sliders etc, minimalistic clean design. Mobile responsive: Most of the Google searches are happening from different size devices like smartphones, tablets, phablets etc. That means the trend is already shifting from desktop to multiple devices. In that case, your website should be optimized such a way that it can fit into every device without losing the user experience. That is called mobile responsive feature and in every WordPress theme, this is a must. Make sure you test your theme from every device and find out how they look like before finalizing the theme. Social Integration: Social media is the key source to drive traffic after search engines. In today’s world, social share plays a very important role in SEO. In fact, your social signals are one of the 200 ranking factors to get higher ranking in Google search. In that case, does your WordPress site integrate the social share button or any option? If not you have to install a separate plug-in to get such a feature which will reduce site performance again. So make sure your theme is having these basic features.

Conclusion

So, it is not just grabbing any theme to build your website. You must do proper research before buying a WordPress theme. These days besides these key factor also, one must check whether your theme is having some necessary features. E.g. if you are planning to start an Amazon affiliate website, then you must choose a WordPress theme suitable for Amazon sites. Although one can do these things for free by choosing a free theme, but remember that your website is your online business. And who can invest in the business, can only make it big in future. So, treat your website as your business and make sure you are investing to grow it further.

Siddharth Kashyap loves crafting content and sharing information about technology and business. Since the world mainly revolves around, business growth, and technological advancements, you can always find her delved into the digital world.

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For What Reason is Digital Marketing Essential To Your Business?

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Digital Marketing

The response to this inquiry can be discovered just by checking out you. What number of electronic gadgets would you be able to see? The odds are that you are perusing this on a workstation or versatile and there are most likely a couple of different gadgets that can associate with the web inside simple reach.

Consider how you expend data yourself and even how you share data with associates, loved ones. Being on the web and being associated has changed the manner in which we purchase things, the manner in which we get some answers concerning occasions and, it can even impact the manner in which we vote.

Being promptly on the web, at nearly whenever is one reason digital marketing has changed how organizations advance and market their items and administrations.

We accept digital marketing has four key focal points over the customary method for marketing:

1. Quantifiability

A site is seemingly the absolute most vital marketing devices and it is an understanding of what individuals are intrigued and how they discover your site and move around it. What number of individuals have visited your site?

Where are they coming from, normal hunt, through pay-per-click (PPC), web-based social networking or email battles? You can screen the adjustment in your figures after some time, Local Dudes Marketing, giving you genuine data about whether your marketing message is breaking through to the ideal individuals.

2. Affordability

Digital marketing has opened up the field of advertising to littler and medium-sized firms the world over, putting them onto a dimension playing field with greater corporates, through its moderateness. For instance, Facebook promoting through advertisement crusade instruments, for example, ‘support posts’ costs a small amount of the expense of printing flyers and can be aimed at a particular gathering of individuals.

In the meantime, you get a lot more noteworthy reach with a more extensive gathering of people that possibly ranges the whole world, and less paper goes to landfill to boot.

So also, online standard adverts on sites by and large cost not as much as adverts set in progressively customary outlets like everyday papers or magazines. With the information that is produced by these web-based promoting procedures you likewise get criticism on how proficient your advertisement spend was as well.

3. Speed

You can likewise get your message out there faster in the virtual world – a straightforward snap of a mouse catch is all that is required. At the point when contrasted with any longer procedure of getting printed materials created and appropriated, it implies that organizations can be considerably more dexterous with their informing.

Twitter posts or site updates take a couple of minutes contrasted with days for the improvement and printing of a flyer. An e-pamphlet can be composed and controlled when it gets conveyed and you can screen who has opened it, though an advert can assume seven days to position in a paper and you never entirely realize what number of individuals have seen it.

Commitment

Digital marketing conveys a dynamic edge to how you advance yourself in a quick paced world. One of the main motivations computerized advertising has turned out to be so imperative is the commitment it brings – you can talk with your planned and current clients, answer questions and resolve issues.

You can likewise communicate with a more extensive group of onlookers, which means you can accomplish something other than sell. You can search sentiments and do statistical surveying to all the more likely advice your basic leadership. You can likewise search out joint efforts or crusade for subcontractors or the expert sentiments of your friends on task work as well.

By getting your group of onlookers to share pages you can expand your profile, and get their underwriting all the while. Utilizing constant internet promoting you can remark on issues and update or educate your clients following huge occasions that may affect the area you and your clients work. You can likewise rapidly match or better contenders’ ideas with your own, keeping you at the sharp end of the commercial centre.

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Best Web Designing Tools That Can Help You Create A Splendid Website

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Website Designing Company in Delhi

A lot of people these days have been making use of this path-breaking mode to inform and create awareness regarding their business. While website design seems to be a thing of the big business houses, it is really fulfilling to know that the medium has been significant importance for the small firms as well. A lot of people spend money to get websites ready which are often in really bad shape but are adequately paid for due to the ignorance and lack of knowledge of the client. Given below is a list of tools that you can ask the web designing company to implement in your website for added creativity. Also, consider the web designing companies in Delhi as they believe in professionalism and quality work.

  • Adobe Dreamweaver:

Adobe Dreamweaver is considered to be one of the best web designing software as it can help you throughout the process. If the website is being made in a hurry or you have less time, we suggest you use this software as it reduces the need for any other tool. From downloading content to making changes to it and further uploading it, the software is an expert throughout the process.

  • Webflow:

Webflow is one of that software that has an inbuilt intuitive interface for designers who want to do something different yet creative. Working with Webflow, you will realize that there is hardly any need of some other host because it is already a CMS and web hosting provider. And the best part about this software is the fact that people who have a rough hand with coding can also easily design their website because of its user-friendly interface.

  • Macaw:

Macaw is also one of that software which can be easily used by people who find coding a bit difficult. Users often suggest Macaw as the best web designing software as it comes under the category of the simplest of website designers and is a preferred one by the web designing companies in Delhi.

  • Sketch:

The Sketch is very popular among the best web designing companies in Delhi as the developers of Sketch believe in making and coming up with new upgrades and tools every day. One can easily convert their designs into CSS on this platform. Often people complaint how tiresome if the whole process of manually slicing the whole design, and Sketch just takes this into consideration and provides an auto-slicing tool to make the whole process much easier.

  • Marvel:

Marvel is equipped with a “code-free” prototyping tool, which helps people to design websites without going through the whole coding process. Images get immediately converted into prototypes that are a look-alike of a website.

These were some of the software that forms the base of the whole web designing industry and is loaded with features to make your website much more user-friendly and creative. Make sure to put money with the best web designing company in Delhi as they have a way with such tools and software.

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Digital Marketing

Why Promote Your Business Using Email Marketing?

Satendra Kashyap

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Why Promote Your Business Using Email Marketing?

I used to believe that email marketing is not effective at all and the thing of the past already. This is because I personally get loads of promotional emails and hardly open any of them. Secondly, I had tried marketing my business using this technique but the ROI was not impressive at all.

But I’ve changed my mind. The only reason it happened was Snov.io. They are a team of passionate digital marketing experts that have created such an amazing tool that can be used even by a child. This is Drip Campaigns tool.

Snov.io Drip Campaigns short review

Snov.io Drip Campaigns short review

Snov.io Email Drip Campaigns tool is a real saviour for every professional who wants to promote the product. The technology is simple: create an email sequence, compose emails, set triggers, delays, and goals, launch the campaign. After that, you will only have to reap the fruits, aka follow the statistics and get money. The emails are sent automatically. How amazing is that?

The tool is presented as a drag-n-drop builder where you have to… Well, drag and drop elements and connect them in a sequence. The platform is really easy-to-use and user-friendly.

Now, let’s have a look at why one should try email marketing and Snov.io Drip Campaigns in particular.

Stay in touch with mobile customers

One reason the email marketing has the value for the business owners is that it is an easy way for starting to reach out to the customers on the mobile without investing a lot in the new software and the technology.

According to the Pew Research Centre report, 52 per cent of the US cell phone owners are accessing their emails from the phones.

Snov.io Drip Campaigns tool lets users send plain-text emails. Why is it great? Because there are no problems with their display on mobile, smartphones, and tablets.

An effective way of keeping the customers informed

Email marketing is very effective and it helps the business consumers and the owners to stay connected automatically.

The key word is automatically. But how? All the emails get into the clients inbox when the trigger is activated (meaning, he or she has performed the trigger action). You don’t have to send the emails manually.

In fact, the consumers are often seeking out the email marketing campaigns from their favourite brands and the local stores. This is going beyond the coupons which are going to be discussed next.

Email coupons are driving in-store and online sales

The Vibes study has found that 61% of the US online shoppers are subscribing to the store or the product emails in order to save money by receiving coupons, discounts, and being knowledgeable of sales.

This conclusion is backing up by the recent data from GfK report that has found 65 per cent of the consumers saying that the email coupons are very important when shopping the grocery online.

And this is where Snov.io can support you as well with automated emails sent regularly.

Inexpensive Email Marketing

It is effective, easy, and money-saving. Email marketing is allowing the business owners to reach out to a large number of consumers at the rate of pennies per message. For the small business owners on the budget, this makes it the better choice than the traditional marketing channels like TV, social media or the direct email.

For example, Drip Campaigns by Snov.io are available for free limited to 30 recipients per month. If you need more, the pricing plans are available starting at $29.

Email Marketing

Conclusion

As you can see, all the aims of email can be reached with Snov.io Drip Campaigns tool. So why not give it a try? You will save money, reach out to people, provide them with what they need on the one hand, and get what you are eager for on the other hand.

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