Search engine optimization or SEO is one of the key factors to get higher ranking in search engine results. Do you think your SEO strategy depends on 100% manual work? The answer to this question is no. Because, if your website is SEO optimized from the structure itself, then you can save huge efforts of putting manual work and make sure to have a good high-quality webpage. So, what are the key factors to look out for while buying an SEO optimized WordPress theme? In this article, we will be discussing these points.
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Free Theme VS Premium Theme
Although here the discussion is not about free theme vs. premium WordPress theme, the basic structure of a WordPress theme. As a beginner, most of us prefer to go with a free theme to save the cost. But I am sure you are aware of a good free theme or a bad free theme. Don’t just pick a free theme from any sources of any developer. Because it can harm your website badly. There are many good free themes available from premium WordPress theme developers with certain limitations. But you can start with them as you will not lose the core features. E.g. Generate Press is a very popular SEO friendly and fast loading WordPress theme. But the plus point is that you can use this theme for free of cost. In case you want to customize further you have to buy their premium plug-in.
Things You Must Check While Buying A WordPress Theme
So, it is not just grabbing any theme to build your website. You must do proper research before buying a WordPress theme. These days besides these key factor also, one must check whether your theme is having some necessary features. E.g. if you are planning to start an Amazon affiliate website, then you must choose a WordPress theme suitable for Amazon sites. Although one can do these things for free by choosing a free theme, but remember that your website is your online business. And who can invest in the business, can only make it big in future. So, treat your website as your business and make sure you are investing to grow it further.