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Meet Ismat Chughtai A Bold Urdu Writer Who Wrote About Female Sexuality and Lesbianism




Ismat Chughtai A Bold Urdu Writer

Ismat Chugtai is one of the epitomes of women empowerment who dared to talk about female sexuality and lesbianism about which most of the peoples are afraid to open up in public. She is the grand doyenne of Urdu fiction and a writer also fought for the freedom of speech. She is truly a real inspiration for many of us.

Moreover, she is also considered to be one of the four pillars of the modern Urdu short story. Want to know about some of her short Urdu stories? Well, continue reading. I have made a list of what constitutes her best writing.

These are some of the short Urdu stories which have been written by her and I must say they are very bold and powerful. Scroll down and start reading.

1. Jaiden (Roots)

This is a story about an old woman who doesn’t want to move from her house for newly formed Pakistan. The story details about her love towards Jaiden (roots) and the attachment she holds with her house and therefore she doesn’t want to cut off from her roots.

She is not at all ready to leave her native land and to move on a new place with family. The story also shows the beautiful love between Hindu and Muslims who are not ready for dividing apart from their families through means of a partition.

2. Lihaaf (The Quilt)

Lihaaf (The Quilt) by Ismat Chughtai

via: News18

This is a story related to homosexuality. This is a story of a lady named, Begum Jaan, who feel so much neglected as she doesn’t get the required attention from her husband which ruined her life. Her husband Nawab is more interested in young and fair boys. Begum Jaan starts feeling rejected and frustrated with this kind of her husband’s behaviour.

It was Rabbu who saved her life and took her out of this situation. After some time, Begum Jaan starts recovering and getting healthy with the special massage she used to get. She eventually fell into lesbianism which ruined her and her family’s life completely.

3. Kaisi Biwi Kaisa Shohar (Husband and Wife)

This is a story about a woman named Aamina who felt dejected and frustrated when her husband stops loving her anymore as he used to do in the beginning. She got severely beaten with her mother-in-law and her husband.

Facing all this, she also tried to revolt against the oppression and exploitation seen by her. Through Aamina’s character, Ismat tried to portray a woman who became independent and who knows to revolt against any kind of oppression and exploitation.

4. Gainda (Marigold)

This is a story about Gainda, a domestic helper in an upper caste household. The story is a two-fold on one side, it shows how a lower caste woman falls in love with an upper-caste Hindu male and on another side, it shows that a young widow (Gainda) must denounce from all romantic or sexual relations. The story tries to portray a strong sense of kinship that cuts across barriers of caste and class.

5. Chauthi Ka Joda (The Wedding Suit)

This is a story about a poor widow, Bi Amma who has 2 daughters namely, Kubra and Hameeda. The story revolves around Bi Amma’s obsession to get Kubra married at the earliest and her struggle to get her daughter married soon. In spite of trying so much, she is not able to get success in what she wants.

She feels even more devastated when cousin Rahat came to stay at their home for one month for police training and he also didn’t like her daughters and he went back off home without marrying anyone of them.

The story shows how a lower class society emphasises so much on the colour, complexion of the girl. The story takes a turn when Kubra dies due to TB and how Hameeda’s Chauthi Ka Joda becomes her shroud.

After a point in time when life seems to be settled and the things that you once desired has been accomplished you try to search for new horizons. One such new horizon was. It was only a year ago that I started this journey and now the journey has become a part of my existence.

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Brazilian Model Influencer Annabel DaSilva is Giving All of Us Major Weightlifting Goals to Beat the Unhealthy Lifestyle




Brazilian Model Influencer Annabel DaSilva

Well, this is a story of a well know Brazilian model influencer, Annabel DaSilva who is motivating all of us to adopt a healthy and happy lifestyle which is very important to stay positive all the time according to her. She is not a celebrity, but it seems like that works hard like a celebrity. She found her true love and compassion for ‘weightlifting’ after facing so many hardships in her life.

Let’s talk about her personal life: Being a normal girl, she started her journey into modelling in Bangkok. During her initial days, she went through several disorders like Bulimia and Body Dysmorphia. This was all due to her severe struggle with diet when she started a very aggressive workout.

Being so passionate about modelling, she is also a superb weightlifter who is giving us some major goals to become fit like her.

Annabel DaSilva

via: Instagram/

She has completely transformed herself in a span of three years putting in lots of hard work and dedication towards weightlifting. She is very serious about her healthy lifestyle which she follows in a very strict and disciplined manner.

She used to work out nearly 5 times a week and an hour and a half each time.

Annabel DaSilva

via: Instagram/

Besides this, she is s great music lover too. She loves listening to songs while doing her strength training. Songs like Makaveli – Tory Lanez, Hungry – Rob Bailey and the Hustle, Shabba – A$AP ROCKY are among his favourites.

She believes in “Healthy mind = Healthy body”.

Annabel DaSilva

via: Instagram/

Further, she says that it is very important to surround yourself with positive mindsets to grow yourself along with maintaining a healthy and balanced diet which is most important than anything else.

Currently, she is residing in Mumbai and is in relationship with Amit Sadh who has made Akshay Kumar’s biopic in the movie Gold. Both of them met in a gym and now planning to get hooked for life.


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7 Most Overwhelming and Heart-touching Mother’s Day Campaign which may Fill Your Eyes with Tears





Heart-touching Mother’s Day Campaign

Well, Mother’s day is just around the corner, maybe you have forgotten to celebrate this year but you know brands never forgot to come up with some new things every year on mother’s day. They create such beautiful campaigns related to mothers that are truly very inspiring which can bring tears in your eyes if you are living away from your mom right now.

The campaign created by these famous brands such as Café Coffee Day, Biba, Savlon, P&G and many others is really inspiring and beautiful which are also giving us some beautiful messages crafted with love in the form of mother’s day campaign.

In this article, I have made a list of some beautiful campaigns created by some very prominent brands that will surely remind of you of your sweetheart moms!

1. P&G’s Mother’s Day Olympics Campaign

This campaign on the summer Olympics created by very famous rand, P&G tells the story of not just athletes but also about the moms, who have supported, encouraged and loved them. The brand has made this campaign not just to push their product in the market but also to develop a strong and beautiful connection between P&G and moms.

2. Café Coffee Day

The very famous and prominent brand, Café Coffee Day has created a video where they have asked people coffee centred questions to test how well they knew their moms and their coffee preferences.

3. Prega News: #GoodNewsIsGenderFree

Prega News has launched its new brand campaign on mother’s day #PregaNewsMeansGoodNews which has targeted the gender biases and inequality in the minds of Indian families. The campaign shows the importance of a child, irrespective of their sex.

4. Gits: #TasteOfMotherhood

This company Gits has made campaign # TasteOfMotherhood that shows the story of a child who lives in an orphanage alone who is looking out for a mother’s love in his life. He misses the conversation between him and mom and wonders how the food cooked by her mom tastes like?

5. Biba: #IAmAMomToo

Biba is India’s one of the most famous ethnic apparel brand who has launched the campaign by the name #IAmAMomToo to celebrate the victory of motherhood. The campaign beautifully explains how age defines a woman’s motherhood.

6. SPACES: #NoOtherLikeMother

The video ad of this campaign highlights the golden heart of moms that is every ready to shower her love by welcoming all in her heart. The video talks about the unconditional love that mothers give to everyone

7. Sabhyata’s #RedefineThePerception

Sabhayata is also one of the most popular Indian ethnic apparel brands which have launched a campaign on mother’s day showing that a mother can be a child’s best friend forever.  Not just when they are young but also when they are fully grown up.

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Follow the Success Mantras of These 6 Famous Female Entrepreneurs to Achieve Sure Shot Success in Your Life

Priya Verma



Success Mantras of These 6 Famous Female Entrepreneurs

There is no doubt in this that women’s are like superheroes from managing household chores to perfectly balancing her professional life. It is a myth that women’s are best known only for giving birth to a child or they are meant to work at home only.

Nowadays, women’s are putting their best foot forward to bring the best in front of us whether we talk about Bollywood female stars or the corporate CEO’s who are becoming a true inspiration to so many and forcing all of us to be like them by following their success mantras. We have created a list of some of the very successful and talented female entrepreneurs who are really doing well in their career.

Let’s explore what they have to say about their success:

1. Laksheeta Govil, Founder and Creative Director, Fizzy Goblet

She used to follow three must do’s on a constant basis. Firstly, she noted down three things for which she is grateful and thankful for. Secondly, she never forgets to organise her bed after she wakes up in the morning. And, also she used to create her to do list a night before the next day starts which helps her to plan her next day better and well organised.

2. Malika Sadani, Founder of The Mom’s Co

Malika Sadani, founder of Mom’s Co has a long list to follow. She says it is very important to prioritize your important tasks first so that you do not miss completing that one. She tells how she manages her important meeting and giving attention to her daughter at the same time.

Secondly, planning is important, to begin with, any task. For this, she maintains a to-do list and notes down all she is supposed to do. Thirdly, never be shy from seeking help from your family members who are your biggest support all the time.

3. Shilpa Sharma, Co-Founder, Jaypore

She says focus more on who you want to be not what someone wants you to become. Try to listen to your inner voice always, don’t restrict or shatter yourself no matter what the situation is. Deal with them nicely.

4. Swati Bhargava, CashKaro

Swati Bhargava, CashKaro

via: CashKaro

She believes that the mantra to achieve success is multi-tasking. Women’s who are multi-taskers knows how to manage their houses and work life well and it is nothing that you should shy about. And, also a woman needs to have faith in herself in her vision, capacity and knowledge which is very important to attain success in life.

5. Priyanka Jain, Co-Founder of Hygiene and You

Priyanka Jain, Co-Founder of Hygiene and You

via: YouTube

Her one and only success mantra are that one must possess a commitment to her vision as t is very easy to get deviated while facing multiple challenges simultaneously.

6. Neha Bagaria, JobsForHer

She says that believing yourself is important to achieve success and don’t shy away to dream big. Never set back yourself from doing anything, do whatever you feel like and what makes you happy.

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