According to the Ken Research report, India’s car rental market will soon exceed INR 800 billion. The figure doesn’t come as a surprise as car rental has become a buzzword for most Indians mainly because of the convenience it offers. Thankfully, due to the popularity of renting a car today, you will find many types of car rental services. An exciting trend now is to rent luxury cars. You can opt for self-drive luxury car rentals services or luxury car rentals with drivers. Be it for a day or for a long trip, just hire the car and choose to travel the way you prefer.
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The Luxury Car Rental Scenario in India
Go Hype, a name that is fast becoming one of the most preferred names in the Indian luxury car market. Raghav Belavadi, CEO, and founder of HYPE opines that the luxury car market in India is thriving, because of the security and comfort it offers. People don’t mind spending a little extra if they are assured that the comfort, security, and convenience won’t be compromised. From a Mercedes Benz E Class or a Mercedes Benz GLE 220, a BMW 5/7 Series or the legendary Ford Mustang GT and Jaguar XF; a luxury car rental should exude luxury in everything.
It’s maintenance, look and feel, everything has to be grand. Especially when you’re opting for self-drive cars it has to be a definitive driving experience. For those who’d rather enjoy being driven than drive, then it better be the grandeur of Rolls Royce, Range Rover, Mercedes Benz or Volvo as the benchmark. After all, traveling like royalty is not everyone’s cuppa tea.
Indian luxury Car Rental Market- A Technological Breakthrough
We are literally living and breathing technology, and it’s this advancement that has made luxury car rental market so high performing. Paperwork is one of the most dreaded problems of this industry. Long-pending vendor invoices (in case of corporate bookings), too many insurance formalities, especially in case of luxury cars have often derailed it from the growth path. The only luxury car rental service providers in India that also offer self-drive cars along with chauffeur driven ones; booking at HYPE is unbelievably simple.
Log on to gohype(dot)in, select the car you want to hire, set desired time, and pay. That’s it. No tedious process, no contracts, no paperwork. It’s all online and is done with just a few clicks. “You don’t really need a reason to book a luxury car. A simple wish of driving around with your friends in a lovely weather is good enough to go for HYPE and this is exactly what we aim. An interface so smooth and fast, you’ll book your car in just a minute”, said Raghav.
Aggregator platforms such as HYPE have enabled so many business owners to think beyond offline and expand their horizons to the online market as well. Integrating cutting-edge technology to the luxury car rental services has significantly accentuated the customer experience which invariably has been the biggest reason for the steep rise in the Indian luxury car rental industry.
Omnipresence – The Future of Luxury Car Rental in India
The rate at which the Indian luxury car rental services market is growing, the next logical step is its deeper penetration in the market or in the words of a report published by Cognizant- the ‘rectification’. Creating a multi-channel presence, based on real-time technologies, and astoundingly handy customer support is the essence of making the services omnipresent across the country. So, go ahead and book your luxury drive today!
