Many of you might have heard about the company Softbank. Softbank, who is a major investor in most of the tech companies and start-ups. It has invested in almost every type of company. From Robotics to satellites and artificial intelligence to computerized enhancements for human bodies. So, apart from this what do you guys know about Softbank? How does it got started and who is the person behind the success of this company? Let’s know more about Softbank and its founder which has made this company always remain in the limelight or on the top of the news feed. Have a look

About Softbank

via: Kazuhiro Nogi / AFP/Getty Images

Softbank is a Tokyo-based telecom company which got started in the year 1981 in Tokyo. The company was initially founded as a telecommunications company. But now the company has its hands-on in almost every area including e-commerce, finance, broadband, marketing, and many more. It has a long list of portfolios that includes SoftBank BB, GungHo Online Entertainment, IDC Frontier, and many more. For a long time, the company has done many huge investments in many start-ups besides buying up several small companies.

Do you know the company has purchased UK-based chip manufacturer ARM for £24 billion in the year 2016 intending to develop IoT (Internet of Things)?

Also read: These 7 Startups Are Setting Standards for Other Ventures by Proving That Nothing is Impossible

Who is the founder of Softbank?

Masayoshi Son, Chairman, and CEO of SoftBank

Masayoshi Son is the chairman and CEO of Softbank. The tech company has invested about $100 billion in order to develop the future of technology. Even Son has developed a 300-year plan for the company and wanted to see the company to be the most valuable firm in the world according to the Economic Times.

Due to the huge investment done by him in the tech companies, most of the people are wondering what he aims to do next with so much of funds with him at his disposal. Some are wondering what the capital will be flooded in the tech sector and thus bringing inflation, many competitors that will halter the process of technological growth.

Also read: Everything A TikTok Fan Needs To Know About

Featured image source: The Wall Street Journal

The age of technology we’re living in is more than rich with the content of all sorts and types. Simply put, any and every audience out there will have no problems finding something online that matches their cup of tea. This can particularly be noticed in the entertainment industry that experienced a significant boom once technology came into play. From various apps and screening platforms to all the different types of technological gadgets and software, the entertainment industry certainly benefited a lot from the boost the technology industry has been experiencing.

With that in mind, here are the top 6 tech trends that will continue to shape the future of the entertainment industry.

1. VR and AR

via: Image source

The use of virtual and augmented reality in the entertainment industry is a relatively new concept. And even though the use of these technologies is fairly new, they’ve been experiencing a very warm welcome. There are already thousands upon thousands of consumers embracing these technologies. The use of AR and VR allows consumers to entirely immerse themselves in entertainment experiences of their choice and enjoy them in a completely new way. On the other hand, they enable businesses to attract even more customers their way by offering them a chance to indulge in such experiences.

2. The increasing use of AI

via: Pixabay

The use of artificial intelligence is another trend we can expect to see virtually everywhere nowadays. The use of AI and machine learning will enable businesses in the entertainment industry to better tailor their offer to their audience. On the other hand, customers can expect to be presented with offers that appear more personalized and shaped to their specific needs instead of being bombarded with various unnecessary information. The way AI works is by gathering user data based on their previous output and tailoring the future offers to better meet their interests and standards.

3. The opulence of available resources

Today, you can find virtually anything online. No matter the type of information you’re looking for, chances are that you will have no problem locating it on the internet. This is particularly good news for anyone looking for relevant information regarding any aspect of the entertainment industry. For instance, let’s say you’re looking for a good online casino to have some fun. Nowadays, you can easily find information regarding online casinos that offer the best casino bonuses. This way, narrowing down your search will be significantly easier, as you’ll be able to take your pick among the top-rated ones without having to deal with the ones whose offers are less than attractive.

4. Apps for everything and anything

The increased use of smartphones brought forth the need for various apps. Since today almost every person on the planet is using a smartphone, it’s only natural that the app industry is thriving. You can easily find various types of apps designed to make the majority of the things we do significantly easier. From different games and entertainment apps all the way to the ones that offer fresh news from the entertainment industry, consumers can certainly benefit a lot from this type of technology.

5. Ads that feel more personal

Personalized ads are another thing you can look forward to. Thanks to AI implementation, you can expect that, soon, generalized advertisements will become a thing of the past. Again, businesses in the entertainment industry will significantly benefit from customizing and personalizing their offers, tailoring them to the specific needs of each individual customer. And customers will also find this to be useful as they will no longer have to spend time sifting through irrelevant content in search of something that will actually benefit them.

6. The use of blockchain technology

via: Pixabay

Finally, the use of blockchain technology – and especially the use of cryptocurrencies – will bring forth some significant improvements. By allowing your audience to use cryptocurrencies as a means of payment, you’ll be providing them with an additional layer of privacy as they won’t be obliged to leave their personal (sensitive) information anywhere online. Aside from their e-mail and e-wallet ID, consumers won’t be required to leave any more information and since the blockchain technology is virtually impossible to hack, they can rest assured that their assets are completely safe.

These were just some of the trends that are currently shaping – and will continue to shape – the future of the entertainment industry. Aside from seeing these trends evolve further and continue to reshape the industry as we know it, we can rest assured that there will be numerous other trends that are yet to come.

Optimized used of social media platforms has become a very crucial part of real estate marketing. It helps in generating potential leads, increasing traffic, and also increasing sales. To make social media marketing work, it is essential to know the “what” and “where” of the use of social media platforms. Today numerous social media platforms are available on the internet. To make your social media approach a success, you need to devote time and money. Hence, if you are looking to maximize your ROI, having a clear understanding of which social media platform would give you the best results is very important.

Below we have discussed the best social media platforms and how to use these Social Media for Real Estate

1. Facebook

Checking Facebook account daily has become a daily routine of millions of people. You can start using Facebook by opening a Facebook account in the name of your business. This would give it a more professional look. Once the page is created, next comes ways to attract and engage your viewers. So, post your listings, share information about the neighborhood of those listings.

Update your Facebook account regularly either by posting images of your listings or by posting news about the current events that are taking place in the neighborhood. This way, you can connect your viewers to the neighborhood. The more positive things they know about the listings, the more interested they would become.

You can engage your clients by conducting contests.

Last but not least, you can use your Facebook account to show your clients that you care about them. Follow them on Facebook and congratulate them on their possession day. This would further show other viewers that you genuinely care about your clients. To increase sales, as a “real estate broker,” winning your client’s trust is very important.

2. Instagram

Beautiful pictures and attractive videos are the best way to get the attention of potential buyers. The social media platform, which is best as far as visual displays are concerned, is “Instagram.” You can use these visuals either as a part of a blog post or can even post them as a standalone post. While using Instagram, you need to be sure about the content you are posting. Figuring out the likes of your target clientele might take some time and effort. But once you get the hack of it, be ready to get lots of attention.

3. LinkedIn

If you want to show your seriousness and expertise in the field of real estate, “LinkedIn” is the right platform for you. LinkedIn is known for its professional approach. Create a business page and make sure you fill it with all relevant and essential information about your business. Post original and informative content related to real-estate. You can use this platform to keep in touch with your existing customers and even ask for new references from them.

4. Zillow

Though we cannot consider Zillow a social media platform, having your presence felt on this website would be highly beneficial for your business. Zillow is a listing site which gets millions of viewers daily. You can use this site for building a bond of trust with viewers. By answering the queries on the site’s Discussion Forum, you can let people know about your professional knowledge and experience. This would further help in increasing brand awareness.

5. Twitter

Twitter is all about posting images and videos accompanied with short, to the point and engaging tweets. It also allows you to link content from other sources. Post links to articles, videos, and other contents related to real estate. Though hashtag is a language of Instagram, it is equally used on Twitter.

6. YouTube

It’s considered one of the most effective platforms for sharing video contents. You can use this platform to give a video tour of the property to the potential buyers. You can also create videos of the neighborhood of the listing. To add a personal touch, be a part of the video tour of the listing and tell viewers about the features and other amnesties of the listing.

Conclusion

Using all the social media platforms might take lots of time, effort, and investment. However, focussing on few and relevant social media platforms is always advisable.