During the lockdown, everyone had to go digital in an effort to communicate, gather, learn, and work without having to be in the same room together. One of the benefits of digitalization is being able to hold meetings online. But with the change of means also comes a change of presentation platforms.
Are Powerpoint presentations still appropriate for the new normal in the business sector?
Let’s take a look at why video presentations are more effective than traditional slides in the post-COVID corporate world.
Table of Contents
Videos have a lot more to say
Powerpoint presentations are not yet extinct. However, while they involve images, a few lines and phrases, and animations in selected slides, a video depicts a whole story. Slides break down the topic in easy-to-understand sections but will require elaboration or detailed explanations. Videos, on the contrary, may use voice-overs or narrations to state facts, explain processes, and more.
Videos are highly engaging
When you are tasked with a business presentation, wouldn’t you want your colleagues to really watch and listen? While Powerpoint presentations can be customized with a stunning layout, crystal-clear voiceovers, readable captions or subtitles, and animated elements, videos are more interesting to watch.
Videos won’t take up too much of your time
Powerpoint presentations are often led by the presenter, so the amount of time one slide stays on the screen depends on how long the presenter keeps it there before clicking to the next one. On the other hand, a video leads the viewers, playing continuously unless paused or stopped. This means that a video can explain a whole lot of things in a shorter amount of time. The presenter just has to play it, let it do its thing, and just add supplemental information when the video is done.
Videos have a long-lasting impact on viewers
Aside from being interesting to watch, videos tend to linger longer in a person’s memory as compared to Powerpoint slides. If you want to emphasize a point, it is easier to build excitement to that using powerful imagery, footage, and background music. Call-to-actions are also more powerful in video form.
Although PPT files can be exported in a number of formats (video included), video files are easier to share, download, and upload on online portals and social media platforms. They are also easier to view without the need for time-consuming downloads.
The demand for video content is higher
Even in the business sector, the demand for interactive presentations is higher. Product demos, safety information, customer testimonials, and onboarding guides have now shifted from PPT slides to videos. Video presentations are now more common for summits, meetings, seminars, and conferences, especially since Zoom and Google meetings have become the new office boardroom.
The future of the post-COVID business world
Powerpoint presentations are not yet extinct. They are still useful and reliable. However, if you want presentations that signify proficiency and dedication in the best and most meaningful way possible, then videos are the way to go. Videos can help unify people in the corporate sector even when they are distances apart.
There is no guarantee that employers can once again gather employees in a single room for regular meetings and conferences. For now, we must all familiarize ourselves with the tools and features available in the digital world. Fortunately, videos are easier, more convenient, and less costly to create now, thanks to online video editors. Anyone in a company can put together a presentation using just a browser, a template, and drag-and-drop techniques. No expert videographer skills required.
A video presentation may not be as personal as live presentations, you can even make one with a free video maker online, but it is the closest we could have as we comply with stay-at-home policies and social distancing protocols. So, take advantage of it as we adjust to the new normal.