Business promotion for a firm’s products or services is something that every company needs to do to gain an audience and get brand recognition. Companies are constantly on the lookout for new and innovative techniques to have a broader outreach for their publicity campaigns. So, what are some of the free resources companies can use to increase audience reach and participation? How can technology help in this regard? This article answers these questions by exploring some ways firms can step in to widen their reach.
Crowd-Pulling Initiatives That Firms Can Take
1. Advertisement Videos
The concept of advertisements is not new; you’ve seen ads for various products from a shaving razor worth 15 bucks to a car worth 15 lakhs. However, companies have realized the need to make unique and eye-catching videos to make their product or service stand apart. They have to create a connection and brand association with the target audience through videos.
Online video editors like that of InVideo are great for this purpose. With several templates, customization options, and many video effects, the technology is in your hands to make the video in any way you like. Whether it is for big conglomerates or small law firm marketing campaigns, build a custom template with a unique font and design to create brand recognition.
2. Educate the Audience
Advertisements like the ones mentioned above are extremely useful for creating awareness of your company’s product or service. However, you still need to educate the audience about some factors like why they should buy what you are selling, what’s unique about it, etc. In other words, the audience should be convinced that they are making the right decision when buying your product.
Companies can get this done with minimal investment. While some questions like these can be answered in the advertisement itself, an additional step in the marketing campaign would be to prepare e-books, pamphlets, infographics, or other tutorial videos to answer specific questions and give step-by-step instructions of usage.
The how-to videos are particularly useful in this aspect. With attractive templates and other effects like transitions, on-screen text, slow-motion and sound, you can give detailed instructions, do’s and don’ts, and other important information to your audience, all at a minimal cost.
3. Host Online Contests
Online competitions can be as simple as a blitz quiz on social media or as big as outsourcing an industry-defined problem, but they serve two different purposes. One, giving away attractive prizes – possibly the very product you want to sell – gives you a lot of publicity, and two registration details like email IDs and contact numbers can be used later to target those customers for future deals. Conducting a contest does not need major investments, but you get a lot of useful information from it.
4. Social Media Presence
Apart from hosting competitions in your official social media page(s), having an active presence on social media puts you in touch with many potential customers. You can make creative memes or well-crafted puns based on news related to your sector or product, which will make more people follow your page.
Along the same lines, maintaining a blog is another cheap and useful marketing tactic. Assign some employees the task of regularly updating the blog with relevant articles, perspectives on business issues, and so on, which will make people read your blog regularly. In the blog, add sufficient links and ads that will make the readers also notice your business page and products.
5. Get Out on the Streets
This idea will work better for startups and small businesses whose online presence isn’t as big. Pitch up a tent in a street corner or set up a stall in other public events to demonstrate and advertise your products.
Hand out pamphlets, offer a few free samples if possible, or offer any other freebies that you can cheaply get (a cool glass of lemonade, perhaps!). This sort of one-on-one interaction can be effective too.
6. Encourage Referrals
This is how you get the people to do your work for you at minimal extra cost. Whenever you successfully sell a product, ask the customer to refer you to another friend or family member to buy your product, and, in turn, offer that person a discount. Word of mouth can be very influential in getting you more audience, and referrals are the easiest way to go about it.
7. Apply for Industry Awards
This is cheap and simple, with hardly any downside but a very positive upside. Take some time off to apply for industry awards and other such “Top 5” or “Top 10” lists for your ideas, products, company, or customer relationships. If you win, your fame grows manifold immediately.
8. Always add a Call to Action (CTA)
Irrespective of whichever method or strategy you use, it is going to be incomplete without a CTA at the end. This is a very crucial step because once you’ve convinced the target audience that your product or service is exactly what they should buy, the CTA is what brings you the interested parties. The audience needs to know who to contact for further assistance or to know what the next step is.
If you are making ads or promotion videos online, make interactive CTAs i.e., a click on the CTA should directly take the viewer to the company’s ‘Contact Us’ page. Regularly check social media for messages, queries, or comments where people are more likely to reach your company.
9. Follow up with Customers
Customers should know you still exist even after they have bought your product, and they shouldn’t return just to complain. Checking up on customer satisfaction makes the relationship more professional, and it’s a win-win situation. Customers are happy that you still care, and you can use the valuable (free) feedback to improve your business.
What’s Your Campaign Going to be Like?
The next time your company has a new product or service, remember these tips and tactics to boost your marketing and gain more audience with practically free resources. Your company can invest a marginal amount more if at all to make the audience aware and more educated as to why your product is worth buying, and you are bound to see an increase in sales.