Our colourful and jubilant festivals are one of the most beautiful elements of our Indian culture. Festivals in India are celebrated with great fervor and enthusiasm, and it is a special time for everyone, including small business owners. Among the hustle and bustle, fun, and frolic of the festivals, what needs to be understood by business owners is that it is time for them to pull up their socks and devise unique marketing strategies which work best during such times.
Festivals and holidays are a perfect time to connect with customers and celebrate the feelings of solidarity, and gratefulness. It is the right time for small business owners to start thinking about how to leverage festive fever to maximize the impact of their marketing strategies.
So, here are few festival marketing strategies for small businesses to help maximize lead generation and sales:
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Email Customized Festive Season Greetings
Consider your most loved brand on the planet sends you a gorgeous bouquet of flowers, a hamper of exotic chocolates, and a handwritten note, greeting your happiness and prosperity for the festive season. Wouldn’t you feel special?
Similarly, treat your partners and customers, in the same way, this festive season. Draft a lovely email, pampering them with gift hampers or a voucher sitting in their inbox. This will not only make your customers sensitive to your business presence, but they might also shoot word-of-mouth appreciation amongst friend circles and in their neighborhood. This strategy will only benefit you by increasing your client base and in turn, your profits.
Offer Samples and Discounts
Customers don’t buy products right away, they compare different items and try them first before arriving at a decision. For instance, people like to taste and then make the purchase decision in supermarkets where salespersons are selling tasters of a food item for free.
In simple words, if you introduce trials for your products, you are basically inviting customers to judge your product which can help you understand their true needs and create products likewise. You can also offer sale offers and discounts during festive seasons by introducing ‘Big Festive Sales’ or ‘Festive Dhamaka’ in order to gain more traction.
Be Creative on Social Media
Keep your online presence on social media creative and updated, especially during festive seasons. Why? Because posting even a simple greeting post can make a lot of difference. Moreover, it will give your followers a sense of consideration.
Further, you can run contests on social media to improve customer engagement. The prizes don’t have to be pricey. Remember this would be a one-time expense and even if you invest a minimum amount, what you win back will be priceless!
You can even make testimonial videos and post them across your social media channels. These videos can include your customer’s experience and what they have to say about your business. A cherry on the cake would be to tag your costumes in descriptions and comments, which is sure to bring a lifelong value to your small business.
Smartly Cross-sell and Up-sell Your Products
Cross-selling and up-selling are the keys to increasing sales during festivities. For instance, if your consumer wants to buy a hair fall resistant shampoo, then there is no harm in pushing them to buy a fine quality hair mask. When you offer your customers products or services that they actually want and will use, their perception of your business becomes more positive. They feel as though your business has taken the time to understand their wants and needs. Smart cross-selling and up-selling can increase:
- Conversion rates
- Exposure to best sellers and higher margin items
- Overall customer satisfaction
Say Yes to Digital Advertising
It’s a general myth that digital advertising is expensive and meant only for large businesses. However, even small businesses can make the most of digital advertising with expenses as low as Rs. 100–500. Today, digital advertising is not at all expensive. Spending even an amount as small as Rs. 500 can help you reach out to 1000 to 2000 audiences in one go.
To start with, you can run test ads with a minimal budget and depending on the response you get; you can increase your budget to its best. This way you can grow your business awareness as well.
Business Loans Can Brighten Up the Festive Season for Small Business Owners!
The festive season is the best time of the year to make some extra income. Therefore, taking advantage of the festive mood of consumers and making additional profits is essential for every business. You can apply the above-mentioned marketing strategies and give your business the required oomph factor if you have sufficient capital. If having adequate funds is the problem, business loans can provide you with the needed capital at the right time.
So, if you are among those thoughtful and creative business owners who believe that embracing unique marketing strategies can help you grow your business, then a business loan can help you reach this goal effectively.
All you need to do is apply for the loan from the comfort of your home or office and get instant approval (within 30 minutes). For availing this loan in a hassle-free way, business owners must provide their PAN number, Aadhar number, business proof, and current year bank statement.
So, if the upcoming festive season demands funds for application of new marketing strategies, apply for a business loan and be festive ready!