According to Jessy Simpson of A Plus Digital, It’s easy to get frustrated when you know your business is great, but it isn’t showing any signs of growing. After some thought, you decide to try getting more organic traffic to your website. You find an SEO company to work with, but since it’s your first time, you don’t know what to expect from it. Though every SEO company has a unique approach, here’s what it should offer:
1. Frequent Check-ins
Professional SEO companies always share their strategies and plans. They won’t work on achieving your goals alone. It’s a partnership. They should let you know what’s happening, as well as answer any questions you may have.
Remember, you hired them and you made the right choice. You, therefore, deserve to know every step that they’re taking to improve your business.
2. An Introductory Meeting
If you’ve found a company that works for you, the next logical step is to have an introductory meeting with it. You could have the meeting via video, face to face or through a conference call.
They should share everything you need to know about them at this meeting. You’ll also meet everyone on the team, as well as your account manager. Additionally, the company should let you know how it works and how much its services will cost you.
3. An SEO audit for your website
- The main aims of an SEO audit are:
- To strengthen your website’s presence online.
- To let you know the areas that need fixing.
- To help you learn the steps that you should take to improve the rankings of your site.
A reputable SEO company will take the initiative of running an audit of your website. The size of your website determines how long you should wait before the SEO audit improves it.
If your website has many pages, expect to wait longer. But if it has a few of them, the waiting time will be shorter. A member of the SEO team should let you in on the findings of the audit.
They should also share with you their ideas to make rankings higher if they’re low. They’ll also inform you of the steps you should take after the audit.
4. Training Sessions
It’s the job of the SEO company to improve your business. But, there’s no harm in learning about some of the technical tools they use. A tool such as Google Analytics lets you know everything that’s going on on your website. It provides data on all your audience to do while on your site and where they’re visiting from.
A training session from your company enables you to learn more about the tools. It’s also an excellent time to learn what your account manager is doing.
5. No ‘Number One’ Assurances
A professional SEO company never assures you that they can get your site to rank number one. If they do, that’s an indicator that working with them is a bad idea. They should guarantee you that they’ll do their absolute best to boost your rankings. Nothing more.
6. Content Marketing and Account Management
Content marketing is an essential part of SEO. They work together to produce relevant content that’s appealing to audiences. Great content isn’t created for the sake of higher rankings, but to educate anyone who visits the site. A reputable SEO company should offer content marketing services.
Account management involves learning about your SEO team. It also involves knowing how often they’ll be contacting you.
Your account manager should have an understanding of industry developments. They’ll use this knowledge to give your business an upper hand against others.