Optimized used of social media platforms has become a very crucial part of real estate marketing. It helps in generating potential leads, increasing traffic, and also increasing sales. To make social media marketing work, it is essential to know the “what” and “where” of the use of social media platforms. Today numerous social media platforms are available on the internet. To make your social media approach a success, you need to devote time and money. Hence, if you are looking to maximize your ROI, having a clear understanding of which social media platform would give you the best results is very important.
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Checking Facebook account daily has become a daily routine of millions of people. You can start using Facebook by opening a Facebook account in the name of your business. This would give it a more professional look. Once the page is created, next comes ways to attract and engage your viewers. So, post your listings, share information about the neighborhood of those listings.
Update your Facebook account regularly either by posting images of your listings or by posting news about the current events that are taking place in the neighborhood. This way, you can connect your viewers to the neighborhood. The more positive things they know about the listings, the more interested they would become.
You can engage your clients by conducting contests.
Last but not least, you can use your Facebook account to show your clients that you care about them. Follow them on Facebook and congratulate them on their possession day. This would further show other viewers that you genuinely care about your clients. To increase sales, as a “real estate broker,” winning your client’s trust is very important.
Beautiful pictures and attractive videos are the best way to get the attention of potential buyers. The social media platform, which is best as far as visual displays are concerned, is “Instagram.” You can use these visuals either as a part of a blog post or can even post them as a standalone post. While using Instagram, you need to be sure about the content you are posting. Figuring out the likes of your target clientele might take some time and effort. But once you get the hack of it, be ready to get lots of attention.
If you want to show your seriousness and expertise in the field of real estate, “LinkedIn” is the right platform for you. LinkedIn is known for its professional approach. Create a business page and make sure you fill it with all relevant and essential information about your business. Post original and informative content related to real-estate. You can use this platform to keep in touch with your existing customers and even ask for new references from them.
Though we cannot consider Zillow a social media platform, having your presence felt on this website would be highly beneficial for your business. Zillow is a listing site which gets millions of viewers daily. You can use this site for building a bond of trust with viewers. By answering the queries on the site’s Discussion Forum, you can let people know about your professional knowledge and experience. This would further help in increasing brand awareness.
Twitter is all about posting images and videos accompanied with short, to the point and engaging tweets. It also allows you to link content from other sources. Post links to articles, videos, and other contents related to real estate. Though hashtag is a language of Instagram, it is equally used on Twitter.
It’s considered one of the most effective platforms for sharing video contents. You can use this platform to give a video tour of the property to the potential buyers. You can also create videos of the neighborhood of the listing. To add a personal touch, be a part of the video tour of the listing and tell viewers about the features and other amnesties of the listing.
Using all the social media platforms might take lots of time, effort, and investment. However, focussing on few and relevant social media platforms is always advisable.