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Why Brands Prefer Instagram Over Any Other Social Media Platforms



At this present moment, social media is a separate world on its own with varied and various platforms, medium, and channels to earn that good profit. With over 3.5 billion users, social media is growing tremendously and enhancing its stance in the market. But why do you think social media is considered as the massive world when it is associated with an online business?

It is because social media comprises of various social media platforms like Twitter, Instagram, Facebook, LinkedIn, and even Snapchat.

However, if you consider trending one, IG is one preferred platform, outshining the rest in a pretty good deal. Once you start using it, you can feel the reason behind its growing popularity among business owners. Want to know why people are more into Instagram? Let’s find out.

  • IG is known to have over 800 million people, using IG actively every month. So, you get the chance to present your message to a large group of people at the same time.
  • Around 80% of users on IG follow one business account. IG now gets more than 2 million advertisers on a monthly scale.
  • Around 59% micro-influencers believe that they are procuring best engagement on IG. Then you have 60% of users on IG visiting this platform daily.

Tap into the pool of mobile app users:

If you can follow the steps right, you don’t have to get along with Like4Like for gaining more likes, as that will come naturally to you. Moreover, you might have heard that all the social media channels have now gone mobile. Why? It is because around 52% of all wen traffic comes from the smartphones.

According to some stories, people will spend around 84.9% of the time on a phone using the apps. This study further revealed that more people are currently spending time on social media through smartphones. So, it proves that the mobile internet is quite trending amongst internet users.

Therefore, it is obvious that people find it easy to operate IG on mobile. With such an easy interface and great navigation purpose, IG is a popular social networking mobile app, just after FB.

Best way to increase brand reach:

You are well-aware that IG has over 800 million monthly active users. It is here to reach 1 billion this year! Now, you might be wondering why to care for 1 billion users on IG when FB has 2 billion active users already. Well, here’s why.

There are around 6 million advertisers on FB, planning to reach target audiences. But, with the new update from FB, the algorithm has made it rather tougher for brands and advertisers to be heard and seen. On the other hand, you have IG with over 25 million businesses with 80% of users following a minimum one of them.

So, if you compare it with FB, IG has more or less 2 million monthly advertisers. That means you must not only have less competition but the greater succeeding scope on IG with marketing. Just follow the norms well and things will definitely work in your favor for sure.

Siddharth is an avid Trending Story, News and lifestyle blogger. He makes sure that the information she provides is not only reliable but also beneficial for the readers.


Hotstar Takes Down KWK Episodes With Hardik Pandya And KL Rahul After It was Trolled for The Problematic Comments

Satendra Kashyap



Hotstar Takes Down KWK Episodes With Hardik Pandya And KL Rahul

Koffee With Karan is a show that always stirs lots of controversies. This recent episode of the Season 6 featuring the men from blue squad Hardik Pandya and KL Rahul broke all records with its problematic comments and was then finally taken down by Hotstar.

Hardik Pandya apart from his playing skills is famous for his suave personality, his sexist and racist comments. For his exercising of Freedom of Speech without any responsibility, he may suffer a two-match ban by BCCI. Although he has issued an apology for the comments he made on the show.

Twitter also backlashed the player and this added to his woes. Even the aggressive captain Virat Kohli went against comments and specified that neither the team not he align with such sexist comments.

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Break The Seal: Let us All Worship Lord Ayyappa

Satendra Kashyap



Sabrimala: Lord Ayyappa

Well even before starting with the Sabarimala case, let us be aware of the fact the Indian society is a gender biased society and there are many places or worship where still the entry of women is not allowed.

One such temple was of Lord Ayyappa, a shrine in Kerela. It is one of the most famous pilgrimage sites for the Hindus in India. There are thousands who frequent this holy shrine every year and for this, they need to do some rituals.

Women from the age group of 10 to 50 (menstruating age) are not allowed in the temple as they are considered as impure.

It is considered that Lord Ayyappa followed celibacy all throughout his life. Therefore ban in the entry of women in the menstruating age as it would disturb the celibacy of the Lord.

However in the year 2018, in a bench of five from the apex court of the country, the rule was passed whereby women from the age group of 10 to 50 were to be allowed in the temple. This issue was raised way back in 1991 when Kerela High Court ruled that entry of women in this temple was an immemorial tradition and it was not discrimination as per the Constitution.

The ban was again challenged in the year 2006 and the probation was considered a violation of the constitutional right, Right to Equality and religious freedom.

The apex court on October 2017 referred this issue to the constitution bench framing five ‘significant’ questions and whether the practice of banning the entry of women in the temple as discrimination and it violated the fundamental rights that have been bestowed on them by the constitution.

A bench of 5 judges headed by Chief Justice Dipak Misra was hearing the matter and in the last working week of the Chief Justice came the historic judgment whereby the age-old tradition of banning the entry of women in the temple was ruled out.

The state government has had been changing its views on the entry of women in the temple and has finally agreed to the entry of women in the temple.

The apex court while hearing the case made a statement as follows”   

When a man can enter, a woman can also go. What applies to a man, applies to a woman also,” the bench also comprising justices R F Nariman, A M Khanwilkar, D Y Chandrachud, and Indu Malhotra observed.

“The right to enter a temple is not dependent on legislation. It is the constitutional right,” it had said.

There was immense pleasure amongst the female devotees as they were granted the permission however the protestors left no stone unturned to let not the female devotees from entering the temple.

There have been attempts made by female devotees but in spite of their continuous effort of trying to just get blessings of the Lord, they could not succeed.

The state government has failed to let the female devotes in the temple due to the aggressive protests made by the protestors. 26 Wednesday the temple closes as it marks the end of the Mandalam festival and in spite of the apex court supporting the female entry it could not happen.

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Satyamev Jayate: Six Judgments By Supreme Court in 2018 That Make us Believe That Law is Supreme




Six Judgments By Supreme Court in 2018 That Make us Believe That Law is Supreme

2018 was a dynamic year and has brought several dynamic changes in our life and for this, we cannot thank enough the esteemed learned judges of the country. It was a year that has seen the beginning of many new things and has set the society as a progressive one. The Aadhar system got clarity and a section of society that had no recognition got validity from the landmark judgment of Section 377.

Here are the six judgments from the Supreme Court that restores our firm belief in the judiciary system of the nation:

1. The Constitutional Validity of The Aadhaar Card

The Apex Court, on its Dember 6, the judgment said that Aadhar is constitutional but making it is mandatory for availing Government services was unconstitutional.

Telecom companies, banks cannot make it mandatory for the users to link their Aadhar with their mobile phones or bank accounts. Still, the linking of Pan card and Aadhar is compulsory.

2. Section 377 struck down

Section 377 struck down

via: YouTube

On September 6, the Supreme Court made a historic judgment and decriminalized homosexuality. The ruling again looked into the judgment of 2013 and upheld a colonial law known as Section 377 of the Indian Penal Court (IPC) as per this homosexuality was considered as an ‘unnatural law’.

This historic judgment now allows the homosexuals to live as equal citizens in India and no one can harass them on the ground of their sexual orientation. However, section 377 will still be valid in case of unnatural sex with children and animal.

3. Adultery is not a crime

Adultery is not a crime

via: YouTube

In another historic judgment by the Supreme Court, it has scrapped Section 497(Adultery) of the IPC and had made adultery by men a punishable offense. The order has considered 158 years old law as unconstitutional as it was contradicting with Article 21( Right to life and personal liberty) and Article 14(Right to equality).

Also the other two sections 198(1) and 198(2) of the CrPC as unconstitutional for letting a husband to put charges on the man with whom his wife had committed adultery.

The Supreme Court also made it clear that adultery would be ground for civil issues including dissolution of marriage, it could not be a dissolution of marriage.

4. Women can enter Sabarimala

Women can enter Sabarimala

via: YouTube

“Devotion cannot be subjected to gender discrimination”, Supreme Court. The Apex court in a 4-1 verdict has removed the ban from the woman between the age of 10 to 50 from entering Kerala’s Sabarimala temple.

Four out of five of the Bench were in support of women for entering the temple. However, the final verdict was in favor of women.

5. Passive Euthanasia Allowed

The court has made it legal that the terminally ill patients can deny the use of life support system and opts for euthanasia. The court has made the judgment taking into account the suffering of the patient and let the families of such patients in an incurable coma to withdraw such measures.

This is done to smoothen the process of death for the patients who are terminally ill and have no chances of recovery.

6. Live stream of the Court Proceedings

On the 26th of September, the Supreme Court made a diligent effort in making the legal proceeding very transparent and allowed live-streaming during the proceedings of the court.

The Supreme Court bench headed by Chief Justice Dipak Misra said, “Sunlight is the best disinfectant”. This will bring about more of accountability in the working of courts.

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