I used to believe that email marketing is not effective at all and the thing of the past already. This is because I personally get loads of promotional emails and hardly open any of them. Secondly, I had tried marketing my business using this technique but the ROI was not impressive at all.
But I’ve changed my mind. The only reason it happened was Snov.io. They are a team of passionate digital marketing experts that have created such an amazing tool that can be used even by a child. This is Drip Campaigns tool.
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Snov.io Drip Campaigns short review
Snov.io Email Drip Campaigns tool is a real saviour for every professional who wants to promote the product. The technology is simple: create an email sequence, compose emails, set triggers, delays, and goals, launch the campaign. After that, you will only have to reap the fruits, aka follow the statistics and get money. The emails are sent automatically. How amazing is that?
The tool is presented as a drag-n-drop builder where you have to… Well, drag and drop elements and connect them in a sequence. The platform is really easy-to-use and user-friendly.
Now, let’s have a look at why one should try email marketing and Snov.io Drip Campaigns in particular.
Stay in touch with mobile customers
One reason the email marketing has the value for the business owners is that it is an easy way for starting to reach out to the customers on the mobile without investing a lot in the new software and the technology.
According to the Pew Research Centre report, 52 per cent of the US cell phone owners are accessing their emails from the phones.
Snov.io Drip Campaigns tool lets users send plain-text emails. Why is it great? Because there are no problems with their display on mobile, smartphones, and tablets.
An effective way of keeping the customers informed
Email marketing is very effective and it helps the business consumers and the owners to stay connected automatically.
The key word is automatically. But how? All the emails get into the clients inbox when the trigger is activated (meaning, he or she has performed the trigger action). You don’t have to send the emails manually.
In fact, the consumers are often seeking out the email marketing campaigns from their favourite brands and the local stores. This is going beyond the coupons which are going to be discussed next.
Email coupons are driving in-store and online sales
The Vibes study has found that 61% of the US online shoppers are subscribing to the store or the product emails in order to save money by receiving coupons, discounts, and being knowledgeable of sales.
This conclusion is backing up by the recent data from GfK report that has found 65 per cent of the consumers saying that the email coupons are very important when shopping the grocery online.
And this is where Snov.io can support you as well with automated emails sent regularly.
Inexpensive Email Marketing
It is effective, easy, and money-saving. Email marketing is allowing the business owners to reach out to a large number of consumers at the rate of pennies per message. For the small business owners on the budget, this makes it the better choice than the traditional marketing channels like TV, social media or the direct email.
For example, Drip Campaigns by Snov.io are available for free limited to 30 recipients per month. If you need more, the pricing plans are available starting at $29.
As you can see, all the aims of email can be reached with Snov.io Drip Campaigns tool. So why not give it a try? You will save money, reach out to people, provide them with what they need on the one hand, and get what you are eager for on the other hand.