With the ever-changing nature of the search, local tracking is one of the most important aspects of your business. Therefore, your website needs to be prepared to handle local tracking customers and provide them with the best possible experience.
This post will offer some ideas on ensuring your site is ready for local search resellers.
NAP
NAP stands for Name, Address, Phone Number. It’s the most important element of local SEO because it’s what people will use to find you on Google Maps. If you have poor NAP information on your website, then people won’t be able to find you on Google Maps and will never call or visit your business.
Schema Markup for Address
It is a way to inform search engines what your data is and how it should be displayed in search results. It’s an HTML element that can add to your website to improve how Google displays information about your business on their page and how they rank you.
Schema markup uses Microdata or JSON-LD, both ways for websites to communicate with search engines. The schema uses Microdata because Google prefers it over JSON-LD, but you can use either depending on what works best for you (Google recommends using Microdata).
Mobile Optimization
Mobile optimization is a way to make your website more user-friendly for people searching on their mobile devices. It’s necessary to ensure that your site is responsive so that it looks good and loads quickly on any screen size, whether a phone or tablet. There are several ways to ensure your site is mobile-friendly, including using responsive design and a tool like Google’s Mobile-Friendly Test.
Mobile optimization can also help with SEO because search engines prioritize websites that are easier for people to use on their phones.
Google Maps Integration
Google Maps integration is an essential part of local SEO. Google Maps is a big part of local tracking, and your website needs to have this feature. Not only does it help your clients find you more easily, but it also helps with on-site engagement and increases traffic from mobile devices.
Integrating Google Maps into your site lets potential customers know where they can find you with their current location.
Website Spelling and Grammar Check
A spelling and grammar checker is not enough. It would help if you had a proofreader who would catch errors in your content that even the best spellcheckers can’t see. For example, if you write “the number of” instead of “the number on,” a spellchecker won’t flag it as incorrect, but it may confuse readers who expect to see “on.”
Your proofreader should also be able to identify other common mistakes such as using the wrong word (such as its/it’s), incorrectly using apostrophes, or missing quotation marks around direct quotes from sources like books or magazines (e.g., “She said ‘ ‘I love you””).
Client Testimonials
Client testimonials are an important part of the local search reseller business. They can help improve conversion rates by showing that other customers are satisfied with your services.
They also help with your SEO, as Google considers this content high-quality. For example, a site with client testimonials will rank better in Google searches than one without any reviews or opinions from customers and clients.
Website Copy and Content
The copy and content on your website is another area where you need to focus. The idea is that SEO-rich content will help you rank better in search engines. Still, it’s also important for local search resellers because this information can influence a searcher’s decision about where to buy from.
Here are some tips:
- Use brief paragraphs that are easy to read.
- Keep sentences short and use bullet points where possible.
- Include an actionable call-to-action at the end of every page (or section), such as “Shop Now” or “Learn More.”
Conclusion
You must invest in the right tools to grow your business using local search resellers. However, this reseller is a great way to expand your reach and attract new clients searching for services like yours in their area.
Also read: The Benefits of Local SEO Services for Small Businesses
