Dmytro Makarov isn’t the usual marketing executive career path. Born in Kyiv in 2001. He taught himself and learned through experience—a route that led him to become one of the most sought-after marketing strategists of his era.
At 24, he runs a global marketing agency with over 100 employees and 500+ campaigns completed. From BMW to Intel, Durex to Hugo, NIVEA to Domino’s Pizza, and Kyivstar are among the clients. But hitting larger numbers isn’t his greatest challenge. It’s staying sharp and maintaining clear vision as he manages the fast expansion of a business.
Structure Leads Everything
Structure defines productivity, according to Dmytro Makarov. Mornings set the tone.
His typical day:
- 7:30 AM — wakes up, has coffee, Ukraine news
- 8:00–9:30 AM — individual deep work: strategy, data, crucial decisions
- 10:00 AM–7:00 PM — meetings, team coordination, client projects, campaign management
- Evening — training, reading, unwinding with documentaries or past sports footage
“It is vital to keep both body and mind in shape,” he explains. “It is my ‘code of the day’ that allows me to stay concentrated and be full of energy.”
GMG: The Operating System
Makarov built it all on a platform he calls GMG: Grind. Mastery. Growth.
From freelance and self-taught marketing and gaming expertise, GMG propelled him from digital strategy to influencer marketing and from content creation to performance marketing.
- Grind is persistent work on self, skills, and business. Every leap from early days as a freelancer to an international agency came from persistent effort.
- Mastery is building genuine authority in marketing, analytics, and leadership—getting to know tools, humans, and strategy deeply.
- Expansion involves financial growth, personal growth, and team growth—from working for one client to running worldwide operations.
Biohacking as Performance Infrastructure
Dmytro Makarov applies athlete-level tactics for business performance. The best performer maintains an intelligent balance between workload, recovery, and personal requirements.
His biohacking system includes:
- Morning and evening routines are device-free
- Whole food diet with minimal sugar
- Exercise daily as a stress release
- Wearable tracking (Whoop) for heart rate variability, sleep quality, and level of strain
Technology enables him to redistribute workload, monitor stress, and prevent burnout. But supplements are not magic pills — simply tools, not replacements for sleep, nutrition, and a balanced work style.
What Actually Matters
His firm has created 524 campaigns generating 2.6+ billion online impressions. But Dmytro Makarov insists true success lies elsewhere. Makarov’s experience illustrates that perseverance, learning skills, and adaptability transform self-taught skills into a global business. His GMG philosophy, combined with targeted attention to mental and physical health, created the blueprint for a career that spanned marketing and leadership.
Also read: 3 Failproof Ways to Make Your Business More Secure
