Backlinks are still an important part of online promotion. The presence of links to your resource on the web has a positive effect on the process of its ranking by search engines. However, the days when you could buy dozens of backlinks on exchanges and get a significant improvement in the ranking have gone. Now the question remains: “How can you build the right link mass and increase organic traffic with backlinks?
In 2021, search engine recommendations come down to one simple tip – make quality content. This means that a good result in building your link mass can be achieved thanks to high-quality posts, reviews, studies, articles, etc. If you have a site on a gambling theme, then it should look like the best casino sites in the market. Follow the below tips to increase your backlink mass and positions in search.
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When building a link profile of a site, it should be varied and consist only of high-quality backlinks. This is exactly the case, where quality does not always mean quantity. For numerous links to your resource on non-authoritative and spam sites, search engines can impose sanctions on you, from which it will be very difficult to get out. Sometimes it’s even easier to create a new website and start from the very beginning than to get rid of the effects of search engine filters.
To avoid such a misfortune, it is worth diluting the link mass with natural and high-quality backlinks. We recommend using only honest and branded sites for this.
Use the crowd marketing
This tool can help you achieve good results in link promotion only if you apply a lot of effort. Yes, the crowd can be an effective tool, but you should understand that such a promotion cannot be done in one day. Crowd marketing should not be confused with regular spam. It should be a well-thought-out set of actions that will bring results in the long term through native mentions of your brand on the web, and of course, an increase in the resource’s link profile.
Outreach is a way to get native backlinks by looking for the right authority sites. This is a white method of promotion, which a couple of years ago was not popular on the Internet at all. How does it work? You find a site suitable for your project and offer it your high-quality content for free or at a minimal cost. This is an effective way to generate link mass, organic traffic, and potential leads. That is why it makes sense to look for sites that are as similar to your project as possible.
Just ten years ago, searching for donor sites using exchanges was a very effective way to get backlinks. Today, you are unlikely to be able to find quality donors on exchanges, because search engine algorithms have learned to recognize purchased SEO links. Most of the resources that you find on the exchanges will be spammy and known only for the fact that they can be the source for backlinks. Such resources will not bring you any traffic.
Other ways to build your website’s link mass include:
- Posting your content in news resources;
- Exchanging links with companies similar to yours;
- Creation of video content for posting on YouTube;
- Conducting repost contests, when people write about you on their resources;
- Hosting free courses and webinars for YouTubers, try creating awesome free training content that they want to repost;
- Encouraging customers to post your reviews on their social media.
Link building is not limited to a list of actions mentioned above. These are just working ideas, the use of which can bring you great results. You can test different ways to increase your backlink profile, and find out which ones will bring the best results for your particular project. The main thing in this business is to track the result obtained.