Contacts are crucial for any marketer, especially if they wish to uphold a business with a buzz. However, in the era of social media, viral videos, and tweets, this job is getting easier. Although, the competition is getting stricter each day because everyone is at the worthy reach of their target audience. At the height of the pandemic, an average US resident started using social media for more than an hour a day, when in the year before, it was less than an hour 54 per day. This is not even scratching the surface of TikTok’s fame and increased trends.
Like every other social media platform, even TikTok started its journey as a platform meant for entertainment and Connecticut. But businesses soon started taking advantage of this platform.
This brings us to today’s discussion; is social media integration of business helpful for companies? The short answer is yes; a good social media integration for any company, as opposed to remaining offline, can be beneficial. You can read more on how this integration can work for your business.
Afterall, going viral never hurts!
Navigating Customer Journey Through Social Media
Although there is always a customer engagement team in every business that is responsible for email marketing, and cold calls, it is more information with social media.
They can conduct real-time surveys, which gives them a thorough insight into customer psychology. These surveys are often conducted through stories and other forms of engagement. This also gives you a preview of your engagement rate.
Social media allows you to see the literal growth of your business through algorithms like likes, comments, shares, and social media followers. The comment section also provides a unique insight into the target audience group which can be interested in your business.
On the other hand, one can always get into the technicalities to understand the audience algorithm for your social media presence. Some of the methods are:
Checking your social media engagement rate to get an idea of the demography which is visiting the pages.
A deep auditing of the top profiles who are engaging with your social media content. What are the competitors they are also engaging with, and the influencers they are associated with?
Social media is also a great place to navigate the journey of your customer and send them personalized messages, features, and shouts. This can ensure loyalty through customer satisfaction beyond a purchase.
It is Not Just Engagement – It is Branding
Social media for business begins as engaging with your target audience, but it certainly doesn’t end there. If one is serious about social media integration with the help of digital marketing, they have to think beyond finding their target audience and engaging with them. To begin with, businesses have to start thinking about how they are going to attract potential leads to their social media accounts. Afterall, businesses now have a full grown social media presence over these media.
Social media management as a career is booming because social media is here to stay.
It has been more than a decade since the global explosion of Facebook, and audiences are much pickier now. Plus, with trends like social declutter, your getting unfollowed due to irrelevancies is high.
Therefore, if you want proper engagement, you have to take part in promoting through social media.
This can come in different forms:
- Sponsoring influencers and reaching their large audience base.
- Having a consistent aesthetic for your social media page. Make it look more attractive and retain visitors.
- Using trendy hashtags(#) to reach out to your customers.
- Investment in social media optimization tools and algorithms.
- Understanding the pattern of activity and the output it is bringing.
Realty in Advertising
Advertising, even a decade ago, used to be a full-grown production with expert editing. Yes, that era still continues in terms of television advertisement, but social media audiences are demanding realism. This is where the advertisements are not supposed to be heavily filtered, with next-to-perfect actors acting a script out. Things have to be more real than that.
For example, if your skincare line is receiving quite the backlash lately, it might be the filters on your model. There has been famous celebrity-owned skin who have received audience backlash for doing the same.
Audiences are strict about what they are being shown on their screen, and any form of exaggeration and fabrication aggravates them. In the era of social media, people’s opinion is the top priority for any business, especially if someone wants to flourish on the platforms.
Advertising over social media is now done through influencers who claim to ‘keep it real.’ Influencers who are caught in a lie to promote a brand that is paying them are becoming victims of the cancel culture.
On the other hand, social media celebrities who are known for giving unbiased opinions and not being afraid to lose a brand deal have proven credibility.
A Social Media Integration – It is Not Just Social Media
You can invest in social media and have an engaging presence, but you will soon start losing your credibility when they can’t find you elsewhere.
Your business bottom line can improve with more engagement and getting noticed on these media. However, with no website to follow, no community to be a part of, and no other platform to check reviews, it is almost impossible for audiences not to get suspicious.
For example, they might accuse the company of buying their likes and followers.
- Here is how you can maintain engagement and ensure that social media is not the only platform you are concentrating on.
- Focus on building a good website before anything else. Work on its auditing, and make it look worthwhile for your audience.
- Begin email marketing, and start sending attractive newsletters to your audience through them.
- Reach out to their queries over Web 3.0 platforms like Quora and Reddit.
- Youtube marketing is currently booming as well. So, prepare yourself to explore video and animation marketing.
Now, you will use these platforms to redirect your audience to your social media through a backlink. This is the true definition of social media integration. It is about creating your own web over the internet for your audience to reach out to.
Also read: 5 Ways an eCommerce Website can Improve Your Business
