SEO reselling is providing SEO services to clients on behalf of another agency or company. As an SEO reseller, you can offer SEO services to your clients under your brand and with your own pricing. To be successful in SEO reselling, it is essential to have a thorough understanding of the processes and techniques involved in SEO services. One of the most important parts of SEO services is keyword research and analysis. If you offer white-label SEO reseller services to your clients, then this article will help you understand the importance of keyword research and how to perform an effective keyword analysis.
What exactly is keyword research?
Keyword research is the process of identifying and analyzing keywords that are relevant to a website’s content and search engine optimization (SEO) efforts. SEO resellers use keyword research to gain insight into their client’s target audience and the topics they are interested in, as well as to identify potential keywords that could be used to boost their client’s website rankings.
There are several ways of performing keyword research, including using online tools such as Google AdWords Keyword Planner and Keyword Tool.io, as well as manual analysis of competitor websites.
Why is keyword research important for an SEO reseller?
Better reach:
By understanding the keywords that your target audience is searching for, you are more likely to reach them. By selecting relevant keywords and optimizing your client’s website for those keywords, you can increase the chances of your client’s website appearing in organic search results.
Improved rankings:
For companies offering white-label SEO reseller services, it’s important that your business is visible in the organic search engine results. Keyword research is one of the most effective ways to achieve this, as it helps you identify which keywords your client’s website should be optimized for in order to rank better on search engines.
More conversions:
By optimizing your client’s website content with relevant keywords, you can increase the chances of your client’s website attracting more visitors and ultimately leading to higher conversions. Furthermore, by understanding the keywords of your client’s target audience, you can tailor the content to better meet their needs and preferences. Higher ROI is also likely to result from a greater number of conversions.
Competitive edge:
By monitoring the keywords that your competitors are using, you can gain an edge over them by optimizing your client’s website for those keywords. This will help you stay ahead of the competition and ensure that your client’s website is ranking higher than its competitors in organic search engine results.
Improved brand reputation:
By optimizing your client’s website for relevant keywords, you can help improve their brand reputation by ensuring that they are visible in organic search results for those keywords. This can result in more traffic, higher conversions, and better brand visibility in the long run.
Furthermore, by analyzing the keywords used by competitors, you can gain insights into their marketing strategies and create better SEO strategies for your clients.
Effective techniques for keyword analysis
Below are some of the best techniques for effective keyword analysis:
Searching keywords that your competitors are use:
Performing competitor analysis is one of the most effective ways to identify potential keywords. By researching your competitors’ websites, you can determine which keywords they are targeting and how they are using them to optimize their websites. To begin, you can use a tool like SEMrush to uncover the keywords your competitors are using.
Use keyword research tools:
Using keyword research tools can help you identify relevant keywords that could be used to optimize your client’s website. Examples of such tools include Google Keyword Planner and Keyword Tool.io. These tools can help you find keywords that are related to your client’s industry or niche, as well as identify potential search terms that could be used in your SEO campaigns.
Analyze search trends:
Analyzing search trends can help you identify popular keywords related to your client’s industry. To do this, you can use Google Trends or SEMrush to analyze the search volume of various keywords and find out which ones are most popular among your target audience. Furthermore, you can use this data to identify potential keywords that could be used in your SEO efforts.
Searching customer-intent keywords:
Using customer-intent keywords can help you understand the intent behind a search query and how it relates to your client’s industry. For example, if a user searches for “best shoes for hiking”, then the keyword “hiking shoes” would be more relevant than “shoes” as it has been specifically tailored to meet the user’s needs. By understanding customer-intent keywords, you can optimize your client’s website content more effectively.
Focus on LSIs:
Long-tail keywords or LSI (Latent Semantic Indexing) are longer, more specific phrases that are related to the main keyword. For example, if your client’s target keyword is “shoes,” then some of the relevant long-tail keywords could be “men’s hiking shoes,” “women’s running shoes,” and “children’s sneakers.” Using LSIs can help you optimize your client’s website content more effectively by targeting specific search terms related to the main keyword.
Aim for higher relevance:
When researching keywords, it is important to focus on keywords highly relevant to your client’s website. This means focusing on keywords targeting the right audience, and generating more relevant traffic to your client’s website. When the keywords are highly targeted, it can result in higher conversions and better ROI for your client’s SEO campaigns.
To do this, you should consider factors such as the volume of searches, competition level, and keyword relevancy before making any decisions.
Wrapping up!
In conclusion, keyword research is an essential part of SEO reselling. By understanding the importance of keyword research and using effective techniques for keyword analysis, you will be able to optimize your client’s website content and improve their search engine rankings.
This can help your business increase visibility and improve conversions, leading to more success in the long run. So, if you’re an SEO reseller, don’t forget to include keyword research as part of your services.
Also read: 4 Fantastic Reasons Why SEO Experts are Great at Keyword Searches
