Professionalism is important for most businesses, but it’s especially vital for businesses that operate in the financial sector and triply vital for those in the cryptocurrency sector, a field that’s largely unregulated and where customers want to be extra sure that their transactions are safe and secure.Crypto exchange platforms that invest time, effort, and money to increase their professionalism can benefit from a range of advantages, including increasing their client base, attracting high-value traders, and overall making their service more appealing in a highly competitive field.
In this post, we’ll run through some of the key things that help make a crypto exchange professional. If you run such a business, make sure your platform has all of the following; investors should ensure that all platforms they work with have them, too.
Trustworthiness
There are two founding principles behind the perception of trustworthiness for crypto exchange platforms: high levels of security and great reviews. Any platform that fails to have both of those things permanently in place will find it additional difficult — actually, probably impossible — to attract and retain customers. Two-factor authentication and insurance can help on the security front; for reviews, that comes down to simply delivering an exceptional level of service.
Spreads
Having large spreads won’t necessarily make a platform look unprofessional, but it will have potential customers wary of using the platform. After all, there’s no reason for a trader to use a platform with wide spreads when there are so many others to choose from. Plus, aside from making the platform less appealing, it can also suggest that the people running the platform are out of touch. Of course, it’s difficult for smaller platforms to naturally match the spread available at more established platforms, but using a market maker service that boosts crypto liquidity can help platforms to offer significantly more competitive prices. This service can add to the depth of books, too, which also enhances professionalism.
Round-the-Clock Uptime
Traders not only expect the platforms they use to be online round-the-clock; they need it. This is true at all times, but it’s especially vital during high-volume periods when it’s vital to be online.
Flawless Design and Experience
As we said earlier, there’s no shortage of crypto exchanges on the market and, as such, traders have plenty of options at their disposal. They won’t settle for a platform that doesn’t offer professional, sleek design and a great user experience. When putting together your platform, focus on its look and feel — it’s this element that might make all the difference when a trader is deciding whether to use your platform or look elsewhere.
Excellent Customer Service
Finally, don’t underestimate the power of excellent customer service. Ensuring that your customers are fully satisfied with your platform is key not only to keeping them on board but also for receiving five-star reviews and benefiting from word-of-mouth marketing. Quickly addressing any issues, continually improving your platform, and taking feedback on board are all key to keeping a smile on your customers’ faces.
