The highly anticipated Apple Vision Pro headset is set to launch in February, marking a significant leap in the company’s product lineup. Bloomberg’s Mark Gurman, citing sources familiar with the matter, reports that Apple has commenced production ramp-up for its ambitious mixed-reality headset.
An email dispatched to software developers encourages them to prepare for the imminent Vision Pro launch, advising testing of apps and services on the latest developer software. The email assures developers that “there’s so much more to come,” creating anticipation for what the next year holds for Apple.
Gurman reveals interesting details about the sophisticated buying process for the Vision Pro. Apple plans to send at least two store members from each outlet to its Cupertino headquarters for a two-day retail training session next month. The training will equip staff with knowledge about the headset, its key features, and the proper etiquette for assisting customers.
Apple intends to introduce an app that scans customers’ head and face shapes to ensure a perfect fit. Employees will need to familiarize themselves with various accessories, such as the battery pack, prescription lenses, light seal, and head straps. The Vision Pro’s customizability means it will be sold in multiple boxes per order, emphasizing Apple’s commitment to a tailored experience.
The company aims to provide customers with a comfortable and personalized fitting for the Vision Pro headset, recognizing the impact of fit on the overall wearable experience. Gurman suggests that Apple’s buying process for the Vision Pro will surpass the sophistication seen during the release of the first Apple Watch.
As Apple finalizes the logistics in the coming month, the buying experience for the Vision Pro is poised to be the company’s most advanced yet. With a price tag of $3,500, the headset demands a meticulous retail experience, aligning with Apple’s commitment to delivering top-notch products.
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