The incredible popularity of social networks has determined their rapid growth, which is now observed in almost every country globally. According to the Statista website, social media usage is one of the most popular online activities. In 2020, over 3.6 billion people were using social media worldwide, projected to increase to almost 4.41 billion in 2025.
This fantastic social media boom has impacted how we communicate and interact today.
He did not bypass the technologies that fit perfectly into this new reality of communication through social media and provide an opportunity to realize oneself. Augmented and virtual reality is already beginning to penetrate social networks. AR and VR already have such an impact that we see a blurring of the lines between the digital and real worlds.
Why are augmented reality and virtual reality being used in social media marketing?
Social networks today are no longer just a tool for entertaining the audience. Platforms of social networks are becoming such a highly competitive marketing tool that everyone who builds a business here will try to use the latest solution to make their brand stand out.
Using AR and VR on social media is a great way to improve your online presence and stay ahead of the competition. Now top software development companies try to use these new technologies at every opportunity. These technologies are not yet as widespread as they should be; they are currently being used in social media marketing. They allow you to reach customers, interact with them, and create and maintain a brand image that they will be loyal to.
Luckily, both AR and VR can be easily integrated and incorporated into various social marketing platforms so that you can get a lot of profit from your marketing strategy. Here’s how VR and AR are being used on social media.
- Social networks are benefiting from VR and AR to improve promotion and advertising.
AR and VR are technologies that allow you to play with yourself. As Forbes writes, augmented reality is already closely linked to social media thanks to Snapchat and, more recently, Instagram and Facebook. We can use these two technologies to create signature filters that people enjoy playing with. At the same time, they will increase brand awareness so your potential customers will always connect with your brand and what it offers.
- People can try products and services using AR and VR before paying for them. It will not only reduce the shopper’s remorse that leads to returns and exchanges, but it will also increase sales as people may even try products and services they weren’t initially interested in. It is called impulse buying, which is quite common among younger customers.
AR and VR allow brands to stay in touch with customers while maintaining social media trends. You can incorporate these tools into various social media viral content marketing campaigns, so customers can always feel like their brands are keeping up with what interests them.
- Social media AR and VR will increase your customer engagement because they can experience a virtual version of what you have to offer. As a result, they will share your products and services with more people, eventually turning into paying customers.