As a marketer, your job is not just about bringing traffic but making sure most of it translates into valuable sales. This one trait sets apart world-class digital marketers from ordinary ones. In fact, conversion rate optimization is the end goal of every digital marketing agency because marketing results are measured in numbers.
The more sales you can bring, the higher the value you will be adding to your client’s business. So how do you optimize a website for a higher conversion rate? And what are the best ways to optimize an online business for a higher conversion rate?
Sit tight because this article will cover CRO process fundamentals, so you can generate more leads and drive conversions from the incoming traffic.
Table of Contents
The whole CRO process consists of the following steps:
Getting this aspect right is equivalent to half the job done. You must know who your target audience is before you design your website, write your web copy or your first-ever blog post, or even place a CTA somewhere on your website. Knowing who your target audience is will result in clarity regarding what kind of content, design, and brand theme would resonate with your audience.
Fortunately, audience research doesn’t involve any rocket science. Platforms like Quora, Reddit, Facebook groups, and even Amazon reviews(in case you are optimizing an ecommerce website) will be sufficient to know who you are selling to.
Knowing your prospective customers will help you understand their pain points, , their desires, the content they are looking for, and basically everything in between so you can entertain them in the best way possible.
Unfortunately, even professional conversion rate optimization agencies miss out on this aspect of the CRO. Your website’s design is as important as a copy. Both content and design should complement each other.
And when we talk about web design, there’s no one-size-fits-all approach. The ideal design for a website depends on its niche. For example, if you are selling kids’ toys, your website needs to be colorful. But if you are selling men’s cosmetic products, the same design would feel off
So, once you have wound up the audience research, analyze your website’s design. Will your target audience connect with it? If not, see how you can optimize it.
As a conversion rate optimization agency san diego, we can’t emphasize enough the importance of the copy on your website. Your copy can instantly encourage people to act or (when it’s poorly written) repel a prospect.
A copy that drives action is based on your prospects’ fears, pain points, and desires. And on top of all, it is well structured. Long or short, which one would be more effective, depends on your industry.
Also, the copy should be skimmable. The most important information about your product or service should be highlighted and presented in actionable language.
Is your website not converting? If yes, it’s time to analyze your web copy from different angles and see if small tweaks would improve results or it needs to be revamped.
Say you have completed your audience research. Your website’s design is very impressive. The copy is perfectly written by an expert copywriter. But there’s one thing resulting in a higher bounce rate: your website’s loading speed.
According to Google’s research, if your website takes longer than 5 seconds to load, you will lose almost 90% of your traffic. Neither design nor copy can save this traffic because the users are leaving due to sluggish page loading speed.
In a highly distractive and busy world, how can you expect people to wait while your website loads so they can take the action you want? Never. Keep checking your website’s speed and make sure it’s loading in less than three seconds to minimize the bounce rate.
Today, roughly 62% of web traffic comes from mobile devices. So if your website isn’t optimized for mobile devices, you will miss out on the opportunity to convert half of your visitors. A substantial loss, isn’t it?
Every time you test your website for mobile, make sure the elements are displayed in the same way as they are on the desktop. The page layout and content should look engaging and professional.
As a CRO agency USA, we know how important it is for a website to be optimized for small and big mobile screens. A mobile-friendly website gives a significant boost to lead generation and conversion rate.
Who says a CTA only makes sense on the checkout page or on the form? A call to action should be everywhere where you feel a prospect may want to convert at any stage. Particularly in the blog section, your best blog posts should have subtle CTAs, ask your SEO services provider company to do that for you.
Some blog posts get more traffic than the rest because of the content quality, and backlinks, and sometimes due to less competition in the SERP. This is where you get the opportunity to cash this traffic by placing a CTA.
The CTA does not need to be direct. You can add interesting text on the CTA button to encourage the reader to explore your service or product or learn more about your business.
7. Add Plenty of Visuals
Telling your brand’s story in a compelling way encourages visitors to act. And when it comes to storytelling, the best stories are told using visuals. People of all ages find images and videos more engaging than text.
So, while optimizing your website for higher CRO, add visuals wherever they make sense. A video on the product page can display your product in an engaging manner. High-quality images in the blog section will surely boost credibility.
And eventually, these visuals will translate engagement into conversions.
Despite being a new concept, CRO is quite popular now. And why shouldn’t it be when we all expect our website to drive results in the form of leads and sales?
Start working on your CRO strategy today. And if you don’t know how to go about it, contact a CRO agency in USA to take care of this aspect of your site.