If you’ve been anywhere near the internet during the last five years, you’ll have noticed that the live streaming craze has blown up. Facebook brought the platform to the mainstream, but it began with online casinos in the early 2010s. Now, the live casino category is booming and expanding at lightning pace. Franchises in other areas of entertainment may turn to it to expand their reach, and there could soon be a rise of branded live games.
Live Casino is Blowing Up
Live casino games gradually increased in popularity throughout the 2010s, but they enjoyed a much greater surge in interest after live streaming entered the mainstream. Since then, live casino online options have increased greatly, spanning beyond classic table games like roulette and blackjack.
Nowadays, there are innovative new ways to play these games, such as Mega Roulette. That variant takes the classic wheel but adds multipliers to give players food for thought when it comes to placing bets. Other options such as Quantum Roulette Live and Mega Fire Blaze Roulette Live also offer players a different vibe to the original iconic casino wheel.
Because of the boom of interest in live casino, developers have started to come up with plenty of new ways for people to enjoy the experience. They realized that not everyone wanted to play casino classics, so came up with some brand new ways to get absorbed in live casinos. For example, there are now numerous game show-style options such as Paddy’s Mansion Heist, Lightning Storm, and Jumanji – The Bonus Level Live.
Live casino is noticeably expanding, and there are already some branded titles. This suggests that there could be more in the future, with franchises attempting to get their names in front of this growing audience.
Slot Games Previously Best Way to Expand Franchises
Slot games have always been the most popular category at online casinos, and this is evident by the thousands of different games to choose from. It’s amazing to see how many different genres are available, with developers trying to make their games appeal to as diverse an audience as possible.
There are plenty of branded offerings among the original reel spinners, with titles like The Walking Dead Cash Collect and Vikings helping those series reach players in the online casino market. People who spin the reels on slots may see these series and then feel the temptation to go and check them out on the screen.
Slot games have always offered an easy way for franchises to quickly get in front of casino players, and this is likely to continue. However, there’s a chance that more television series and films will start to expand into live casino games as well. This blossoming market is getting harder to ignore, and it represents an innovative way to market offerings from other sections of the entertainment industry.
It’s notable that some slot franchises have already started to branch out into live casino games too. For instance, the Age of Gods slot games have now expanded into live casino with Age of the Gods Roulette.
New Technology Could Change the Way Franchises Expand
Entertainment franchises should keep an eye out for other upgrades to the online casino experience in the next few years and try to jump on these as well. Live casino has proven that new ways of playing gambling games can enjoy great success on platforms that didn’t exist in the past.
Many people expect virtual reality to start getting integrated at online casinos before the end of the decade, and this may lead to fresh games on the platform. It’s purely speculation at the moment, but there’s a chance that VR could combine with live streaming to bring about greater immersion. Franchises could profit from this by offering branded games that transport players to a different world. For example, The Walking Dead could expand into a roulette game with hordes of zombies roaming around it.
Live casino has come a long way over the last few years, and it is still growing at a rapid pace. It could become an attractive marketplace for franchises that want to get in front of a more diverse audience. It’s already worked with slots, so why not live casino games?
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