It’s 2025, and if you want your business to survive, a good brand strategy isn’t a luxury; it’s a necessity. But let’s face it, building a brand is more than just a catchy slogan or a logo; a real brand is an identity in itself. The moment you see Coca-Cola, you feel thirsty; that’s how they have built their brand identity over the years. But how can we build something like that?
Well, you actually don’t have to sit through thinking it all, as there are companies that provide brand strategy services that don’t require you to lift a finger. But what are the key elements of effective brand strategy services? In this article, we’re diving deep into what makes an effective brand strategy service so you can pick the right one. Let’s get started.
Brand Strategy Services and Their Elements
Let’s first understand what brand strategy services are. To keep it super simple, it is a professional service provided by branding agencies or consultants. They help you build a brand image from scratch. The colour codes, how to communicate early, and how to stand out in the market. They employ various strategies that let you do this. These services often include research, planning, design, messaging, and ongoing support. There are a few elements of effective brand strategy services:
1. Brand Discovery and Research
Before you start with the strategy, the first and foremost thing you need to understand is the brand itself and what its audience is. Agencies run seminars, calls, and surveys to understand this better. There are 3 questions that they ask before proceeding.
- What makes the business unique?
- Who are the competitors?
- Who are the ideal customers?
When these 3 questions are answered, they understand what the business stands for and then can proceed to the next element.
2. Brand Positioning Services
Now that the image of the brand is there, the next step is to put it forward in front of an audience. This is done through brand positioning, which is an important aspect of brand strategy services. Let us take a whey protein brand for example; a whey protein brand is far more likely to position itself as a supplement brand and will set the brand colours, tones, taglines, and elevator pitches according to that.
3. Customer Persona Development
Now that the brand positioning is clear, the next step must be setting up the customer persona. Your customer persona, in simple words, means what an average customer of your brand will be. If we again take the example of the whey protein brand, then it means that their ideal customer persona will be a 20-30-year-old gym enthusiast. This will allow them to target those exact people via ads and social media outreach.
4. Brand Messaging and Voice
This part defines how a brand should talk to its audience. You must have seen certain brands like Instacart often lurking around in comments from big influencers, kind of positioning themselves as friendly. They’re trying to recreate the friendliness you have with your convenience store owner; on the other hand, our hypothetical whey protein brand will try to sound more knowledgeable to its audience.
5. Visual Identity Development
The next big step towards this is creating a visual identity. The moment you see a logo, you can recognize the brand name. Take Coca-Cola and Pepsi, for example; the logos and colors are ingrained into our minds to such an extent that even the colors red and dark blue often remind us of these brands. This is how important your visuals of your brand are; your logo is your identity, so brand strategy services focus a lot on it.
6. Brand Architecture
This part is mostly relevant for brands with a multitude of products or services. What agencies that provide brand strategy services do here is that they organize the whole architecture clearly so that the customers don’t confuse themselves. For example, brands that make whey protein often end up making other supplements like creatine, omega-3, etc. So that customers don’t get confused, these brands have to be very clear about their brand architecture.
7. Content and Storytelling Strategy
In 2025, content is the king, and the type of content you make is what defines your brand. For example, a brand selling gym supplements would make gym-tailored content, while a brand tailored towards groceries is more likely to make content surrounding that. The better your content, the better it will reach your likely customers, further boosting sales.
Conclusion
With these seven elements of brand strategy services, agencies make sure that your content is top-notch and it reaches the right audience, allowing your brand to build an identity of its own and be able to stand out in the market. These are the steps that all big brands have taken in their early stages and will definitely help you succeed as well. To make things easier, partner with brand strategy service providers and kickstart your success story!
