Music amps up neurogenesis in the hippocampus of the brain. This activates both the center for memory and for rewards. Using a jingle for marketing purposes helps get your brand stuck in the consumer’s brain and gets them feeling good about your product or service. But, there is a science to making this tactic effective.
Read on to learn how to make a jingle that works in your favor!
Table of Contents
Make It Snappy
Don’t overdo it. Drop the urge to put all of the info you can into your tune. To create an earworm, you must create a snappy company jungle. Science says that songs that stick last about 15-30 seconds.
Target Your Consumer
Create a tune that speaks to your target market. Research what that specific demographic mostly listens to and go with that genre. For instance, for marketing a yoga studio, you’ll send out a zen vibration. But, selling technology to teens will bump up your wavelength and drop the base a bit.
Capture Your Brand’s Voice
What does your brand sound like? When making music for your company, create a dance between your target market and your brand’s voice.
You want this jingle to sound authentic so that it really hits home. Throwing out a catchy tune that does not make sense for your brand may turn people off.
Land It With a Catch
Nail your small business jungle with a catchphrase. This line needs to do more than saying what you do; it should trigger an emotional effect. Whether you elicit laughter or tears, it needs to say something big without saying too much.
Play with language to make it more memorable. Some effective language play includes:
- Alliteration- repeating letter(Backed by the beat)
- Assonance- repeating vowel sound (Fight the night with firelight)
- Ontamontapia- sound words (wham, pow, fizz, etc.)
- Pun- double meaning (Make like a tree and leave)
- Hyperbole- exaggeration (Big as a whale, tall as a tree)
- Paradox/Oxymoron- contradiction (Beginning of the end/ True Lie)
Using these language tools can help the line flow off the tongue. Some of them give them something a little deeper to think about.
Where do you put your finished jingle?
Begin your commercial with the jingle, and then close out with it one more time for the greatest effect. If your airtime won’t allow it twice, leave people with the little tune. After hearing it once, this may make people stick through the entire commercial, just to wait for the jingle that they love.
Remember How to Make a Jingle
Remember how to make a jingle effective and memorable when you write yours! Speak to your audience with something snappy, meaningful, and fun. It will catch the attention of your target market and stick with them to keep you on consumer’s minds.
Are you looking to improve other aspects of your brand as well? Find helpful tips on our business section to grow your company’s success!