History shows us that to develop a successful business, it’s essential to build your enterprise simultaneously with modern technologies and trends. That’s why the list of companies following the disruptive metaverse concept is only growing. Yet, the primary majority of entrepreneurs think that technologies like the metaverse have nothing to do with their business. In fact, it’s beneficial for members of dozens of different industries to enter the new and exciting virtual world.
Do you still doubt that the development of a custom metaverse solution is worth the effort? Then, this article from 3D-Ace studio will shed light on the main reasons why it’s better to become a part of the new reality and how you can realize your business potential in it.
Why Should I Invest in the Metaverse?
The overall trend of metaverse solutions is not the only reason to join it. Let’s take a look at the top 3 motivations of companies from various sectors to put your investments into the metaverse market.
Multiplying the profit
According to the investment bank Morgan Stanley statement, the metaverse is evolving as a new stage of the internet. Hence, it’s estimated that AR/VR spending for building immersive experiences will reach $72.8bn in 2024, from $12bn in 2020. So, if you invest in a metaverse now while the market is gaining momentum, you’ll be able to harvest the profit later.
Another income source
Since the metaverse is a new-level internet and a prototype of the real world at once, it has become an entirely new space to make money for your current business upgrade. In a metaverse, you aren’t obligated to produce new solutions; it’s enough to invest in some of its segments to make a significant profit.
Whether your business has reached its peak potential in a particular domain or is on its way to winning the hearts and minds of a target audience, there’s always room for rapid growth. Almost any industry representative can extend their business in a virtual world.
5 Ways to Enter the Metaverse Market
So, your company is looking for a way to become part of a metaverse. If you have some development capabilities, all you need to enter this sector are usually a good idea and professional 3D modeling for metaverses. Thus, you are welcome to explore the 5 most popular metaverse solutions for businesses from different industries.
1. Showcase Your Product in a Metaverse
Following the example of top-notch brands like Gucci, Puma, and others, you can create a metaverse shop, presenting your products in a highly engaging way. In a virtual shop, you can showcase your company’s products as 3D models, providing customers with impressive presentations in VR and product configurators, allowing clients to customize goods as it suits their needs better.
2. Launch Branded NFT Collection
Not every e-commerce company entering the metaverse does it by opening a shop. The other, more effortless way to create a new source of income as well as extend your target audience is the creation of an NFT collection.
Thus, Adidas recently launched the collection of NFT assets, and clients who bought a specific NFT got a limited hoodie and access to upcoming metaverse events. So, you can hire professionals to develop outstanding NFT art in the form of digital 3D products so that metaverse users can invest in them.
3. Create a Metaverse Game
It’s not necessary to be a game development company to create a game for commercial purposes. For example, no one could expect a globally known fashion brand Louis Vuitton to launch their own NFT game, taking a step into the metaverse. Thus, if you want to invest in a fresh solution to boost brand awareness and draw new leads to your business, it might be an excellent option to develop a game themed according to your company’s domain.
4. Develop Business Communication
Just like technologies evolving by the times, marketing is developing as well. It’s not a secret that customers get tired of aggressive marketing and are usually frustrated by commercials that promote products or services directly.
So, it’s better to put a high value on your target audience in marketing campaigns and communicate in a modern way. For example, Samsung has created a branded metaverse to arrange parties, secret concerts, and other exciting events for anyone interested in it, so they build strong connections with the audience.
5. Set Up Working Processes
This option won’t give you an additional income in a traditional way (produces a solution and gains the profit) but will save you a significant amount of money on more optimized business processes.
Since plenty of enterprises were forced to change the way they operate in stressful conditions, switching from an office-based model to remote, a new workflow might be built in not the most efficient way. Thus, you are able to create a progressive and stable working environment, allowing you to use its capabilities in order to get the most out of it.
As you can see, there are multiple options to take your business to the next level by entering the metaverse. Since this niche is up-and-coming and hasn’t reached its peak of capitalization, now is the perfect time to invest in building a solution that would meet your business needs.
So, with a decent team of professionals on your board and a unique concept that would amaze your audience, a place in the business of the future is guaranteed to your company.
Also read: What is An NFT? How Does It Work?