SEO and link building go hand in hand. Over the years, businesses and marketers have been neglecting link building, Google reinstates and presses that link building is s defining aspect of SEO.
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In simple terms, link building services can be defined as establishing online referrals for your website through other websites.
So, knowing that link building can do wonders for your digital presence, we bring you some basic, simple and quick link building tips that actually work:
1. Build your brand
Before you get to the game of building links, the first step is to get ready to seek links. This depends on how you have built the brand and present it. In other words, the first step to link building is to first define and design your digital presence. This includes a well-designed and creatively written website with the necessary keywords. Presence on all social media platforms that are being updated with good content that speaks about your business.
For beginners, the first and the simplest way to build links is to ask your friends, colleagues, peers, acquaintances who have a blog or website to give a backlink. Not to forget, when we say backlink it means a link within the content and not in the sidebar or footer.
3. Be proactive
One of the effective ways of link building is to build online relationships. In other words, start following, liking and commenting on the blogs or forums from which you seek backlinks. This would help you build a network and prepare the pitch to seek backlinks when you launch your website or blog.
In the digital space, it’s not just you who is seeking link building. So, as you seek link building, offer the same. Give testimonials, feedbacks and reviews on the sites from whom you wish to seek backlinks. This creates a win-win situation that is long-lasting and dependable.
On the other side, consider this situation. There will be situations wherein an influencer must have spoken about your brand but missed linking. Requesting them to backlink is also a great way.
5. Consistency is the key
When you are in the digital space and seeking backlinks, you need to have a website supported by blogs. Considering that blogs are a great source of link building a lot of businesses do start blogging but then leave it after some blogs. That’s where you lose momentum. So, the key is consistency. To ensure sustainable growth of backlinks, you must post regularly.
Another aspect of blogging that can help build links is encouraging guest blogging. Guest blogging not only increases your brand visibility on other websites and social media platforms but also enable building credible and organic link building.
6. Competitors can be helpful
If you thought competitors are just for competing, then you have it really know this trick that helps you build links through your competitors. Interesting isn’t it?? So, what you need to do is a bit of research. In other words, do research on your competitors and you shall find some backlinks that you haven’t explored or tried. Make a list of those and start pitching to these websites/influencers and seek backlinks.
In this journey of link building, it is common to have forgotten about some backlinks because of which they have gone dormant or dead. This can be because of a change of page location, some webmaster misspelt your link etc. These situations are common outcomes in the case of website relaunch or domain change. Revisiting these links can be useful. So, all you need to do is, revisit these links and redirect them to some other existing page.
8. Track and tweak
Lastly, a very important aspect of link building is tracking. It is often observed that businesses spend a lot of time and energy in building links but they hardly spend time post the link building activity. In other words, businesses should focus on tracking how the backlinks are performing. Thus, you must keep reviewing the performance of your backlinks.
This helps you to reactivate them or you can deactivate the same. With the above-mentioned tips, you can be assured to embark safely on the link building journey. However, as you follow the above tips, the one common point to remember is to do thorough research before you act. This tip is for those who plan to have this journey on their own.
Also, if you plan to hire experts for the same, then also this information would come in handy removing the scope of being fooled by an SEO agency and also help you find the right agency. In other words, if you have a fair idea of how it is done when an agency makes an offer of services, you will be able to gauge whether the offering is worth investing in.