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The Importance of Influence and Persuasion When You Need to Close a Deal

Grant Polachek by Grant Polachek
August 1, 2023
in Business
Reading Time: 5 mins read
0
Importance of Influence and Persuasion

The culminating part of any business agreement is reaching a solid deal. Incorporating both the interests of the client and the business into one solid agreement, a business deal helps bring together the interests of all parties when starting a mutually agreed-upon contract. Regardless of industry, closing out a business deal is the foundation for proper economic growth. Besides the importance of understanding the process of deal-making, the ways to make a client feel comfortable, supported, and confident in their participation in any given business deal comes down to proper influence training. 

Table of Contents

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  • Important Parts of a Business Deal
  • The qualities that make a business contract valid include the following:
    • Both parties in agreement with each other:
    • An explicit agreement:
    • Mutually agreed upon terms:
    • Written dates and signatures:
  • How to Make a Client Feel Secure in Closing a Deal
  • Influence Training for Enhanced Deal Making 

Important Parts of a Business Deal

Various components make up business contracts. These components ensure that the contract’s entire content is enforceable under the law. For example, if a business deal is not properly signed by one or more of the parties involved, the deal would not be valid and would need to be signed to go into effect. The essential components of a company contract assist in avoiding misconceptions that would happen if they were omitted, such as legal stipulations for product quality.

The qualities that make a business contract valid include the following:

Both parties in agreement with each other:

The parties in the agreement must be expressly and fully identified in the contract. It must be specified if one of the parties is a business or corporation. The roles of the parties, identifying the seller and buyer, must also be stated. Typically, one side is the company paying for the goods or service.

Usually, an owner or manager will put their name in the payee field. The supplier or service provider is the opposing party. Mutual consideration, as defined by law, is an exchange in which each participant provides something of value in exchange for getting something of value.

An explicit agreement:

The agreement, sometimes known as the consideration in law, could be as short as one or two sentences. It includes a basic description of what the supplier of the good or service is expected to provide for the customer. The agreement also specifies whether any more parties are required to contribute to the work. Without these explicitly stated agreements, either side may not be in support of the contract, leading to much infighting and problems with the deal.

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Mutually agreed upon terms:

The terms of the business contract contain more specific details regarding the arrangement. This section outlines the specific services or goods that the company performing the task is expected to provide. The price, payment information, contract duration, and the date on which the services or goods will be delivered are also included in the terms section. Special conditions are also included in some commercial contracts, such as whether the agreement can be terminated for any specific cause.

Written dates and signatures:

Both parties must sign and date the business agreement. This shows that the buyer has agreed to the payment terms and that the seller has agreed to finish the job. The signatures of the parties shall be conclusive evidence of their agreement to the terms and provisions of the contract.

This frequently necessitates the placing of the business entity’s official seal on the contract when dealing with a business entity. Legally, this entire process is referred to as contract execution. Sometimes a third-party notary’s seal will serve as evidence that the contract execution was also observed.

If all goes well, these business deals can end in mutually beneficial contracts that help both the company and clients feel secure in their business dealings. As a salesperson or as a representative of the company proposing the deal, being able to ensure clients that their best interests are represented by these arrangements should be present and accounted for throughout the entire deal-making process. Understanding how to achieve this security comes from having a thorough understanding of influence and persuasion techniques in negotiating.

How to Make a Client Feel Secure in Closing a Deal

Any business deal relies on mutual reciprocity, especially during the closing process. If a client feels like they are not getting what they should for a specific business deal, encourage them to speak up and be open about their feelings before signing. The whole point of using influence training for business deals is to reassure the client that they are going to benefit from the deal they are entering.

Without this reassurance, they will not feel comfortable settling or signing any final deals. Any business deal is founded on trust, and without trust, these negotiations cannot be completed properly and pitched to clients for settlement. 

Influence Training for Enhanced Deal Making 

Negotiation and influence training is aimed at helping those seeking help with their persuasion power, increase their skills and enhance their abilities to communicate with clients. Using the persuasion techniques solidified by ancient philosophers, these tried-and-true methods of communication, influence, and persuasion culminate through their impact on business and client relationships. Using logic, ethics, and emotion to convey business ideals, the art of persuasion, especially in a business deal, works with the specific characteristics of a client and their needs, coupling them with the interests of a business to create a strong business relationship. 

Closing out important business deals starts with a proper understanding of the negotiation process. At Shapiro Negotiations Institute, we offer classes for influence training to all those in these deal-making positions who can increase their skills concerning client management and client retention.

The ability to influence clients and speak to them about these important business deals is what helps them get settled. For more information on our classes, including enrollment and other programs we offer, visit our website and get in touch with us today.

Also read: Luxury within Reach: The Most Affordable Business Class Options

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Grant Polachek

Grant Polachek

Grant Polachek is the Head of Branding at Inc 500 company Squadhelp.com, the worlds #1 naming platform, with 30,000+ customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation.

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