With the advent of the internet, online presence is a vital aspect of any business. Whether you are a small business or a large established enterprise dealing with e-commerce, having a website will be the first step to branding yourself online. So now, how do you build an effective yet aesthetically pleasing website for the business? Follow the tips below!
1. Choose a Good Website Builder
Website builders have to be the saving grace when it comes to the creation of websites. These programs or platforms allow you to create a website quickly without prior experience or knowledge. They are beneficial for small businesses that are looking to establish their presence online without overspending. When choosing, consider a platform that is easy to use and customise so that you can create a website that resonates most with your business.
Think of a professional website builder like IONOS, as it has extra perks and can quickly transform your idea into a site. It has an intuitive AI assistant that can also create captivating texts and images within seconds. Even better, it comes with a domain, professional email, and SSL encryption.
2. Don’t Skimp on the Domain Name
The domain name is your identifier online. It’s what sets you apart from the others. When selecting the right domain name, consider your business purpose so you can align it to the name and remain consistent. Your name determines how you appear in search engine results and whether customers can quickly identify with you.
As you brainstorm for ideas, ensure that you include the relevant keywords for your business and pick an easy-to-read name. If you feel stuck, consider using a domain name generator as motivation. These help you keep your domain name professional. Don’t forget also to check the best TLD extensions such as .com, .online, and .net.
3. Make the Site Accessible for All Users
A recent study showed that more than 90% of the traffic on the internet comes from mobile devices. This means that people browse their phones and tablets more than traditional desktop computers. To enhance your website’s accessibility for all users, mobile and desktop, you need to consider the font, layouts, and navigations. A desktop user should have the same convenience as a mobile user. Optimise your images for mobile usage so it doesn’t alter the load time and slow your site.
4. Optimize the Website for Search Engines
Creating and designing a website is ultimately the easiest part. The most tasking part is ensuring your target audience finds and interacts with you. You need to optimise the site for SEO on engines such as Google and Bing. This impacts how often your website appears in the search engine results when people are looking for services like yours.
Conclusion
Like traditional businesses heavily invest in their storefront, your website must do the same online. Remember that it is your online representation and should create a good first impression. With elements such as the website builder, enhanced accessibility, and optimisation, you can be sure your target audience will find you on the web.
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